Urgent! How Will A Digital Currency Destroy Freedom?

Americans Must Reject Any Digital Currency Coming From The Central Bank

Dateline: Creve Coeur, MO. USA./Saturday, June 5th, 2021/ Written by: Jeffrey L. Klump


They are doing it to us, again.

Does anyone see it?

Look carefully.

I warned people about Donald Trump in 2015 when I posted on social media and wrote that he was the ultimate trojan horse. Trump was the false flag attack on America.

Trump supporters believe even to this day that he was the real deal. He wasn’t.

Trump is a grifter. His kids are grifters, and his grandkids will be grifters.

Trump was playing his role as an actor to divide America.

Trump’s spending was higher in 4 years than what war criminal George W. Bush spent in 8 years.

Some Trump supporters claim it was because of Covid. Complete nonsense.

Trump was in office for 4 years before Covid ever hit the headlines.

Trump was taking us to the same destination that Joe Biden is taking us, except by a different route.

Both Trump & Biden have increased federal spending in a massive way because they are intentionally destroying the U.S. dollar in its current form.

Dr. Michael Burry, from the “Big Short” fame, warned us in February on Twitter before he was forced to remove his tweet about hyperinflation at our doorstep.

Michael Burry didn’t realize or understand that the massive increase in federal spending while the private central bank, The Federal Reserve, continues to print up ‘new dollars” to flood the system, is all part of the plan to destroy the U.S. dollar in its current form and move us to a new digital currency, issued by them.

This is why you are seeing attacks on cryptocurrencies like Bitcoin. The dollar price has fallen quite a bit since its high earlier this year. Bitcoin(#BTC) price may go even lower in dollar terms.

Much of this has to do with the Federal Reserve’s comments about Bitcoin and other cryptos including comments about how the I.R.S. is looking into people not paying taxes who own and exchange cryptos for dollars.

The Federal Reserve will have No Competition for a digital currency.

This will make a lot more sense to you if you understand that the I.R.S. is the collection agency for the Federal Reserve bank.

If you owe taxes to the I.R.S., your check is deposited into one of 12 central banks around the country.

Once your check is deposited, the Federal Reserve takes its “skim”(think Mafia skim from Las Vegas casinos) off of the top, and whatever is leftover goes to the U.S. Treasury.

The Federal Reserve is not part of the United States government.

The Federal Reserve is a private banking cartel whose shareholders include the Bank of England, Goldman Sachs, and J.P. Morgan. These shareholders are just the few that we know about.

There is a very real reason the Federal Reserve does not want to have an audit.

They know an audit would be an end of the central bank.

Stay with me here. Back to what I said at the beginning of this article regarding “they are doing it to us again”.

They are grifting us again.

We can describe them as “The Powers That Be” but in reality, they are the global cult that David Icke frequently mentions. At the top of this global cult are satanic International Zionists & Freemasonry.

These two groups are at the top of the pyramid power of Evil in the world.

In February 2020, I warned people that Covid 19 was a bioweapon made in a laboratory.

It was real, and it was a threat to some people in the world, primarily those who are deficient in vitamin D, which means it was a targeted virus-like I said back then.

Many decided to listen to pseudo-scientists like Antony Fauci and serial killer Bill Gates, who isn’t a scientist and is nothing more than a college dropout.

The grift in 2020 was the Corona Cold scam. That was “the hook”.

Remember the axiom by 30-year conspiracy researcher David Icke, Problem-Reaction-Solution.

Don’t ever forget this.

They, the Global Cult, create the problem. In this case, they created a biological weapon, originally made in the USA, and that is why Trump was lying about this from the beginning, and then offshored the work to a P4 lab in Wuhan, China.

The CCP(Chinese Communist Party) has the germ intentionally released.

The people react. Many are freaked out! Ready to surrender all of their Constitutional rights if need be, in exchange for the illusion of safety and protection.

Now, the Global Cult, whose middlemen are Anthony Fauci and Bill Gates, come up with the solution.

The solution being the experimental drugs that everyone keeps referring to as “vaccines”.

I warned everyone more than 6 months ago that there are no vaccines for bioweapons like Covid 19 and there are no vaccines for a corona cold virus, like Covid 19.

Thousands of people have already died from these experimental drugs and that is why I was banned from Facebook.

I was posting on a business page about the dangers of these drugs.

The Corona Cold scam is now falling apart as we are witnessing middle man Anthony Fauci being thrown under the bus with email gate.

Watch Tucker Carlson hammer the fraud Fauci: “That Was A Lie”: Tucker Carlson Levels Fauci After FOIA Emails Connect The Dots | ZeroHedge

They will play out this grift even though you are hearing less and less about the “vaccine” program because most Americans who haven’t taken the jab are suspicious, and have decided to say no.

What is the latest grift from the Global Cult? Take a look at the title of this article.

For more than a year we have been hearing about a digital currency the Federal Reserve is looking into.

Come on now. The Fed already has its “Digital Dollar” it created and is ready to roll it out.

This is the reason you are seeing money given to just about everyone from the government.

Once again, Problem-Reaction-Solution.

They, your elected politicians, and unelected private central bankers are flooding money everywhere in order to destroy the dollar.

The people react. They are upset and feeling the effects of massive inflation followed by hyperinflation.

The American people are desperate.

But wait, here comes the solution.

The Federal Reserve issues its own cryptocurrency known as the Digital Dollar.

The Fed won’t tell the desperate Americans that they will lose all of their freedom with this new electronic currency, which will allow the Fed to look into your bank account, and see what transactions you make and for what.

No, you are being grifted right now into total enslavement.

The middle class will be utterly decimated and destroyed with severe inflation including $5 dollars a gallon gasoline, or more.

Here is financial expert George Gammon to explain how this will work. Take a listen:

What is the hook in this grift? Remember, the Global Cult must scare you into giving up all of your Freedoms and Liberties as they did with Covid.

The hook is the staged alien disclosure/invasion that will be unveiled by the Pentagram, better known as the Pentagon.

You are hearing about UFOs everywhere especially on mainstream media when in the past, most mainstream outlets have refused to cover it.

Why is this coming out now? Remember, timing is everything.

The Global Cult not only needs people to be afraid, and fear is a control mechanism, but they also need people to be distracted as to what the real grift is, and that is a new digital currency for all of us.

The central bankers of the world including the Federal Reserve are the middle managers for the Global Cult.

“If the American people ever allow private banks to control the issue of their currency, first by inflation, then by deflation, the banks and corporations that will grow up around them will deprive the people of all property until their children wake up homeless on the continent their Fathers conquered… I believe that banking institutions are more dangerous to our liberties than standing armies… The issuing power should be taken from the banks and restored to the people, to whom it properly belongs.” Thomas Jefferson

The plan is to take America and the whole world down the same road as China.

China already has its digital Yuan operational and in use.

The digital currency is downloaded onto a smartphone.

You are hearing more and more chatter on business networks like CNBC about a new Digital currency from the Fed.

Take a look => The Fed this summer to move toward developing a digital currency (cnbc.com)

Eventually, the currency will be a microchip planted into one of these “vaccines”.

That is still a few years away, but if they get their way with this new Digital Dollar or Fedcoin, there will be no stopping them.

Any new digital currency coming from the Central Bank must be rejected by all Americans.

They are doing it to us, again.

Does anyone see it?

Look carefully.

 

RELATED:

Update: Putin Threatens U.S. Petro-Dollar System. =>Putin Charges US With Using Dollar To Wage “Economic & Political War” | ZeroHedge

Fed’s Powell: 2021 ‘an important year’ for digital dollar | Modern Consensus.

The US government is planning the creation of a Digital Dollar Wallet by 2021. Could this be the end of Bitcoin? | Tech News | Startups News (techstartups.com)


How To Survive The Upcoming Hyperinflation Predicted By Michael Burry

Dr. Michael J. Burry from the “Big Short” Fame Is Warning People of the Upcoming Hyperinflation of the U.S. Dollar. And, Again, No One Is Listening.

Dateline: Creve Coeur, MO. USA/February 26th, 2021/By: Jeffrey L. Klump


He made a name for himself shorting the sub-prime housing market in 2005.

Dr. Michael J. Burry made billions for himself and his investors when he decided to short the housing market.

Everyone at the time thought he was crazy.

This writer told people in 2003 that there would be a major crash in the real estate/housing market.

I was laughed at and told real estate never goes down.

Enter Michael Burry once again, and on February 20th, 2021, when he sent out a Tweet Storm from his Twitter account Cassandra@micaeljburry.

In the tweets that were sent, which have since been deleted by Twitter, Burry warned everyone that we are approaching a hyperinflationary event for the U.S. dollar, similar to what happened in Weimar Germany in the 1920s.

Here is part of that saved Tweet from Michael Burry: People say I didn’t warn last time. I did, but no one listened. So I warn this time. And still, no one listens. But I will have proof I warned.

You can already see hyperinflation in asset prices including the U.S. stock market, bond market, and real estate market.

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All of these markets are at all-time highs and none of these markets reflect any sense of reality.

Here is another excerpt from Michael Burry’s Tweetstorm:

The US government is inviting inflation with its MMT-tinged policies. Brisk Debt/GDP, M2 increases while retail sales, PMI stage V recovery. Trillions more stimulus & re-opening to boost demand as employee and supply chain costs skyrocket. #ParadigmShift

The U.S. dollar has already been hyperinflating in terms of the U.S. stock market and bond market.

When you see markets like this at unreal prices, that is hyperinflation in terms of those assets because prices are measured in U.S. dollars.

The U.S. dollar has hyperinflated in terms of Bitcoin #BTC as well.

Bitcoin was over $60,000 U.S. dollars at one point during the past week.

In some African countries, Bitcoin is over $80,000 in terms of their country’s paper currency.

If you need information on Germany’s Weimar inflation during the 1920s, Click Here.

There are 2 assets that have yet to hyperinflate versus the U.S. dollar, and when they go hyperbolic, it is game over for the U.S. dollar empire.

Those assets are physical gold and silver.

Both of these assets are affordable in terms of the U.S. dollar, but that will not last long and you will have trouble finding both. They are in very high demand.

Michael Burry has a knack for seeing things unfold in the future because he actually sees things right now in reality. Not as if he wants them to be, but as they really are.

Even Bank of America is sounding alarm bells regarding the hyperinflation of the U.S. dollar. Click Here to read.

Gasoline prices are already going up. Joe Biden is taking the blame for it, but he has nothing to do with the increase in the price of oil.

Gas and food prices are going up because the U.S. dollar is failing. It is in the early stages of hyperinflating in terms of retail goods and services.

Listen carefully to the smartest man in the world, Clif High from HalfpastHuman.com. He talks about “Wooflation” which is a combination of inflation, deflation, and hyperinflation. 

The only way that you will be able to survive the hyperinflationary storm of the U.S. dollar, is to get out of the dollar, as much as possible.

Do what you can to find hard assets like physical gold and silver.

Another asset you may have access to is Trees. Lumber prices are at an all-time high.

Wall Street has rigged the system in both the stock market and bond market to their favor.

This was proven just recently by the Reddit Raiders and their unbelievable short on GameStop.

That event alone showed the whole world just how rigged and fraudulent the U.S. financial system in total, is being manipulated.

Click Here for the full story.

You want anything physical and tangible.

Take your money out of the banking system.

Physical paper dollars will have some value for a period of time, but if your bank fails, you are screwed. Don’t expect the government to come save you. They will be putting out all kinds of other fires.

Water and food should be at the top of your list to have on hand. You cannot survive without them.

This is the second phase of the financial collapse that I have been predicting.

The first phase was in 2008.

Are you ready for everything and anything?

People say I didn’t warn last time. I did, but no one listened. So I warn this time. And still, no one listens. But I will have proof I warned.” Dr. Michael J. Burry

Related:

https://www.zerohedge.com/markets/michael-burry-warns-weimar-hyperinflation-coming

Kansas Bill Would Make Gold and Silver Legal Tender in the State | SchiffGold

 


Jeffrey L. Klump is a writer, blogger, work from home business opportunity specialist, and currently working on the book, “Post Traumatic Stress Isn’t Just For Soldiers”. You can contact him here.

 


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How to Be Seen As an Expert by Your Customers

Ten Ways to be Viewed as an Expert in Your Field.

BY: MARK HUNTER| Originally Published on: DEC 22, 2020|CATEGORIES: SALES LEADERSHIPSALES MOTIVATIONSALES PROCESS


Every week, I share new ideas and strategies on how you can be a more effective salesperson. Today, I want to share how you can and should become a subject matter expert to your customers. Hit subscribe so you get all the new videos I release every week. I want you to engage and immerse yourself in this content, so you can be more successful.

I feel like I could be a subject matter expert to you, and you could then be a subject matter expert to your customers, so here are 10 ways to be seen as an expert by your customers:

1. Ten Burning Questions

What do I mean by this? What ten burning questions do your customers most likely need answers to?

If you want to be a subject matter expert, you have to be able to bring answers to their ten burning questions. It takes time. I also want you to write down ten burning questions. What ten burning questions do your customers have? Create answers to them as you also answer their ten burning questions. You’ll see how much that increases your level of knowledge and enables you to share that with them. That takes me to number two…

2. Create Key Lists

One of the things I do each week is put out a video of ten key things that you can do to become a better salesperson. I put these lists out there as a way to be seen as a subject matter expert in sales. You can do the same thing and be seen in the same way. Create key lists.

You’re probably saying that you just can’t share them with your customer. That’s not true. Yes, you can share it with them. Put together a document and then email it to them. Ask if you can share it with them. You’ll be surprised at how quickly they will start to see you in a different light. Also, put it out on LinkedIn, social media, a blog if you have one, whatever it might be. Create a key list so people can understand your expertise.

3. Ask Tough Questions

Subject matter experts are not shy to ask difficult questions. Don’t be afraid to ask the kinds of questions that a lot of people don’t even think about. The customer may respond with “Wow, I hadn’t thought about that.”

Subject matter experts are always willing to ask questions that the customer does not have the answer to nor do they have the answer to, but that’s exactly how they become a subject matter expert. Why? Because those kinds of questions push them, they push them to go further.

4. Share Insights

Pick up a piece of information and share it. I will routinely email or copy. It could be something you just saw in a book or online, in an article or something. Routinely, I try to share information that’s valuable and insightful.

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5. 30 Minutes / Day

Discipline yourself to spend 30 minutes every day learning about your industry, your niche. Learn what you need. Commit to doing this for 30 minutes each day, and in six months, you’ll be a subject matter expert. This will give you a deep dive into your industry consistently. Now, you’re not going to know everything. However, you’ll know more than 95% percent than everyone else.

6. SME Peers

Surround yourself with people that are also subject matter experts. Spend time with those that are experts in their field, in a variety of topics/subjects. Personally, I have certain people that I call when I need help on this or this, in this industry or that. I nurture these people, but I know who these people are, so I can call them. This allows me to expand my knowledge base to help me better serve my customers.

7. Multiple Contacts

Well, this takes SME contacts and blows it wide open. Not only do you want to associate with more subject matter experts, but you want to know as many people as possible. The more people who know you, the more people will call you. The more people call you, the more you’re able to share your insights. The more insights you share, the more you’ll be seen as a sales expert – knowing how it all works.

It doesn’t do you any good to be a subject matter expert who shares with no one. You always want to have multiple contacts. With every customer I work with, I want to have multiple people who I can reach out to. Keep in mind that not every customer will have the same number of multiple contacts, though.

In a short time, you can be seen as a subject matter expert when you talk to so many different people in a variety of areas. I can’t tell you the number of times when I’ve lost out on business because I didn’t do that. I also can tell you the numerous times I have gained business because I have done that.

8. Industry Associations

Are you involved with them? Are you connected? Do you even know what industry associations are? Industry associations are all involved, all designed around expertise. If you want to be an expert in your field, you need to engage with these groups. Now, your schedule and time might not allow you to become super engaged, but you should still know what they’re doing. Be an active contributor. Be a helper. Subject matter experts are those who give rather than get.  

9. Social Media

So, are you sharing your insights on LinkedIn? Are you sharing insights on various blog posts? I know a gentleman known without a doubt as a subject matter expert. He has five sights that he regularly goes out to. One of them is LinkedIn and the other four are industry sites. He focuses on them, and that allows him to be seen as a subject matter expert.

Subject matter experts are not worlded matter experts. They are very tight on one subject and the people that deal with that subject on a regular basis.

10. Universities

These come into play very simply. Your stature, your level increases dramatically when you can say that you have shared with this class or helped this professor. Look for various institutions – I can think of four or five right now that I am engaged with on a daily basis. I thoroughly enjoy working with them and it helps raise my stature as a subject matter expert.

There you go! Those are the ten things you can do now to work towards becoming a subject matter expert. I hope I’m seen by you as a subject matter expert. That is why I wrote the books, High-Profit Prospecting and A Mind for Sales. Pick up a copy of both today.

There is also an interesting article regarding being an expert in your field. Please go to =>7 Steps to Becoming an Expert in Your Field (entrepreneur.com)

Copyright 2020, Mark Hunter “The Sales Hunter” Sales Motivation Blog.  Mark Hunter is the author of A Mind for Sales and High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results.


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5 Powerful Reasons Why You Should Write Down Your Goals

Goals Serve a Purpose, but You Need to Be Thinking of Them Often
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Published on Jan 1, 2021

By Amanda Dudley

Image Credit: Unsplash


The year was 2017. Ninety-nine year old Annie was pictured smiling as a policeman handcuffed and led her into a cell. You’ve probably never seen a smiling convict before but Annie’s case was a little different. While most people would be shivering at the thought of being placed in a damp, dark cell, she had just achieved one of her life-long goals: getting arrested.

Everyone on earth (including your cat) has goals – from the Forbes-worthy plans to the downright ridiculous ones that would probably top the “craziest life goals you’ve ever heard of” list. The 6-year old girl down the street wants to own Disneyland someday, while your cat probably wants to become the only owner of your house. These goals can be achieved. However, the big question is how? How do you stop your goals from just ending up as unchecked items on a bucket list?

Even though there’s no clear-cut formula for success, one way to ensure that you can actually achieve your goals is to write them down. In fact, psychological studies have shown that people who write down their goals are 42% more likely to achieve them than people who don’t. But don’t just take our word (and statistics) for it. 

Here are five solid reasons why writing down your goals is a surefire formula to success:

1. Increases motivation

Most people say that the Bermuda Triangle is the hardest thing to find. However, this isn’t exactly true. Do you know what’s harder to find? Motivation when you need it the most. For a lot of people, it’s quite easy to set and map out personal or professional goals. On the other hand, when it comes to actually take action, their zeal suddenly disappears. An easy solution to this problem would be to set a goal and then write it down immediately. 

Studies have revealed that when you write down your goals, the motivation to achieve them increases substantially. Subconsciously, you would feel committed to the objectives you’ve written down and as such, take the necessary steps to achieve them. Writing down your goals is just like giving yourself a subconscious command. Consequently, each time you get distracted, your brain will subtly remind you of your goals and aspirations. 

“If you want to be happy, set a goal that commands your thoughts, liberates your energy and inspires your hopes.” —Andrew Carnegie

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2. Makes it easier to remember 

Believe it or not, a large number of people often forget their goals or aspirations. With the hustle and bustle of modern life, it’s far too easy to get distracted and forget about any goals or New Year resolutions you may have set. However, putting your goals on paper helps to enhance remembrance. Ever heard of the generation effect? If you haven’t, here’s a quick breakdown of this neuroscience term. The generation effect is a phenomenon when a person finds it easier to remember information generated by their own mind, rather than the information they read or picked up from a book. When you write something, your brain automatically assumes that it’s important and focuses on it. 

For instance, if you read a travel guide to Paris, you’d most likely remember only a few bits and pieces from it. However, when you jot down salient points from the guide in your own words, your brain knows that this piece of information is more important than the one you just read from the guide. As such, you’d find it easier to recall it later. This is basically how the generation effect works.

Even though the generation effect seems like a fancy term, it’s more common than most people think. When you map out your goals and write them down, your brain assigns importance to them and as such, makes it easier for you to recall them. 

3. Helps clarify your goals 

Let’s admit it, our goals can be a little vague and non-specific sometimes. For instance, let’s assume your goal for the year was to do something daring. In this case, your goal for the year could end up in an epic fail because you’d spend so much time trying to choose a daring task. 

It’s even harder because “daring” could mean anything, ranging from hiking up Mount Everest or drinking a bottle of hot sauce without water. However, writing down your goals would help to narrow your focus and clarify what you really want to do. This way, there’d be no room for confusion or dilly-dallying. 

4. Enhances hope

Hope is one extra reason why you should be writing your goals as soon as you set them. When it comes to achieving one’s goals and aspirations, hope is an essential factor. Without hope, you’d most likely lack the drive to take the necessary steps towards achieving your target. 

Writing down your goals and committing to them fuels hope and gives you something to look forward to. When you’re hopeful, you’re able to achieve your goals in no time at all. 

“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” —Pablo Picasso

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5. Sets boundaries between wishes and goals

What’s the difference between a goal and a wish? A shooting star. Just before you chuckle or roll your eyes at this joke, it’s important to note that there’s a whole world of difference between goals and mere wishful thinking. 

Before your goal is written down, it’s just one of your thoughts or longings. However, the moment you pen down your goals, you give it substance and transform it from a wish to a target. It becomes something real and tangible. You could even set deadlines and action plans. This way, you won’t spend hours building castles in the air when you have a real target. 

Any dream or goal can be achieved eventually. Sure, it may take time, but a great way to kickstart your success is by penning down your goals. Writing down each goal spurs your subconscious into action and transforms your passive longing into actual targets. This way, the distance between you and your aspiration will be shortened. At the end of the day, who needs shooting stars when you have a pen and paper?

 

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(For additional information on goal setting for 2021, go to =>Why You Should Write Down 100 Goals For 2021 And Beyond (addicted2success.com)

RELATED TOPICS:CONSISTENCYDETERMINATIONGOAL SETTINGHOW TO ACHIEVE YOUR GOALSHOW TO BE SUCCESSFUL IN LIFEHOW TO GET WHAT YOU WANTHOW TO SET GOALSNEVER GIVE UPPUSH YOURSELF FORWARDTHE DOMINO EFFECTDON’T MISSStop Apologizing for Pursuing a Successful Life

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Amanda Dudley

Amanda Dudley is a writer and a lecturer with a Ph.D. in History from Stanford University. When she is not lecturing and helping students with complex assignments, she works as a part-time essay writer, providing top-quality essay writing services and academic projects. An efficient writer, she delivers projects in good time, ensuring that her clients are satisfied and content.



 

What Are The 3 Reasons To Urgently Rebrand Yourself?

3 Reasons You May Need to Urgently Rebrand And Yes, Covid Is One of Them
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Published on Dec 12, 2020

By Shona Maitland


Your brand is your fingerprint, your voice, your very essence of business being. It’s the sum total of everything you do, everything you offer, everything you believe, everything you project. Get it right, and your business thrives. Get it wrong, and you could lose customers by the droves. Let’s avoid that at all costs.

Here are three important reasons you may need to rebrand urgently: 

1. Your branding makes people think of a pandemic 

When I write the word “Covid-19”, what images do you think of?  Sickness? Stretchers? Viruses? Microbes? Face masks? Colors like red, black, clinical blue, and surgeon-gown-green? What words do you think of? Contagious? Sick? Quarantine? Death? Cough? Sneeze? Testing?

How do you feel when you think about Covid-19? Scared? Isolated? Anxious? Annoyed? Angry? Grief-stricken? Lonely? These are just a handful of common images, feelings and words associated with the pandemic, and none of them are particularly uplifting.  Yet, they may be the very words associated with your brand, if elements of your branding remind people of the virus. You might be wondering, “How would any brand possibly be associated with Covid-19?” 

Well, it might just be coincidence and plain bad luck. For example, years ago I saw a business logo on a van where the letter “o” within the logo was made into a little, spiky virus ball, almost identical to the ones we currently and constantly see on our televisions and news feeds. 

If that company is still operating today, I’d suggest an urgent rebrand. Despite the logo possibly working for them in the past, it will now be linked, even just fleetingly and subconsciously, to something negative and dangerous. It could impact sales. In the above example, the logo lettering was deliberately crafted to look like a virus, but what of all the quirky shapes and images that accidentally look like viruses? 

In my opinion, they should change.  It’s true, Covid-19 will pass but in the meantime, the owners of those businesses are trying to run their brands under a banner of positivity, which is challenging given the possible association with the virus. If you want a positive brand, you must create branding that triggers positive feelings, not negative ones. 

“Brand is just a perception, and perception will match reality over time.” – Elon Musk

Make no mistake, brands are getting it wrong. Viewers in the United Kingdom were repelled by a KFC television advertisement featuring people licking their oily fingers in public spaces, after chomping on the chicken. 

What did viewers instantly think of? Covid-19! They were unimpressed that KFC was encouraging people to lick their fingers during a health crises.  KFC pulled the ad. If they hadn’t, their brand could have been temporarily fried. KFC would have been seen as reckless and irresponsible, and definitely not doing their bit for the pandemic.

In a nutshell, Covid-19 is currently imbedded in the collective global conscience. If your branding is associated with it in a negative way, consider rebranding ASAP. If you cannot invest in rebranding, try to remove or tastefully obscure the images that create the negative association.

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2. Your branding is offensive 

Stroll around certain parts of the internet and social media, and you’ll see rampant, chest-thumping, offense taking. You aren’t expected to know everything people are offended about, needless to say, it’s a lot! Some of it completely frivolous. But there are also many legitimate reasons why people take offense. 

With that in mind, the key areas to naturally avoid are: racism, sexism and anything that insults, attacks or marginalizes people because of their age, intelligence, religion, gender, sexuality, physical appearance, and mental or physical disabilities. A timely and well-publicized example of rebranding amidst the foreground of Black Lives Matter, is the NFL team formerly known as the Redskins, who are now temporarily known as the Washington Football Team. 

Redskins is a disparaging term for Native Americans, and it had been the team’s name since 1933 after initially being called the Boston Braves in 1932, prior to moving to Washington. After years of protests from Native Americans, fans and players, the Redskins leadership announced they’d drop the name and logo after a review process, to the anger of some, and the relief of many. 

There has been mockery around the temporary name: the Washington Football Team, and admittedly, it is beige – but likely deliberately so, to avoid any attacks relating to creativity, given it is impermanent. 

Importantly, management understood the very message I’m highlighting in this article, that sometimes the need to rebrand is urgent. While it took the leadership a long time to get to this point, once the decision was made, there was urgency to follow through. Given the process of creating a new brand is going to take time, a temporary new name was pressingly necessary. 

If you’ve ever received complaints about your brand, or sensed a general unease amongst clients and potential customers toward it; or indeed, felt uncomfortable yourself, it’s urgently time to rebrand. 

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” – Richard Branson

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3. You’re embarrassed of your branding

An entrepreneur came to me with a common problem. She’d started her business years ago with little money, creating the brand entirely on her own, including designing the logo. As her business developed, it quickly outgrew the branding, and certainly was not reflective of her polished image anymore. 

Her embarrassment was so intense she stopped handing out business cards, using business stationery and telling people to visit her website. Yet, she saw rebranding as a low priority. Until of course, sales began to dwindle. All of a sudden, rebranding became an urgent task because she wanted to shout loudly and proudly about her business again, but couldn’t do so with her existing branding.

My suggestion is, don’t wait for business to falter. If you’re embarrassed about your branding, treat rebranding as a top priority, proactively rather than reactively. 

Although rebranding is a process you’d like to undertake in your own time, there are occasions where it becomes an urgent matter, particularly if your branding causes offense or creates a negative perception around your business. In some cases, saying goodbye to your existing branding might be hard, but saying goodbye to your business, as a possible result of that branding, is much harder. Stay clear, stay respectful, stay congruent, stay the course.

RELATED TOPICS:BRANDINGBRANDING TIPSBUILDING YOUR BRANDBUSINESSENTREPRENEURSHOW TO BUILD A BRANDWHY YOU NEED TO REBRANDDON’T MISSEntrepreneurs: 7 Tools For Improving Your Edge

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Shona Maitland

Shona Maitland has 10+ years experience as a business owner, brand strategist and designer at Shona Creative. She has further expertise in ethical and socially-responsible businesses and charities at Brands of Change, her second business.


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How To Survive and Thrive During the Pandemic of Covid 19.

 
Starting a Business from Home is the Only Way to Survive and Thrive During the Pandemic of Covid 19.

Dateline: Creve Coeur, MO. USA.

By: Jeffrey L. Klump 10/03/2020


The world is much different than it was just one year ago.

People have gotten use to the new vocabulary such as “social distancing” and wearing masks.

Regardless of what political spectrum you may fall under, the economic implications are staggering.

Very few people are buying the propaganda that the economy is recovering.

We keep hearing, including at the most recent political debate, that the stock market is at an all time high.

That may be true, but the stock market has nothing to do with the real economy.

Massive jobs layoffs continue, and the lines at food banks are getting longer.

The most recent Gross Domestic Product(GDP) estimate is a staggering minus 31%. That number is huge and it maybe worse than that.

The United States economy needs to be retooling itself and getting ready to start producing items such as paper products and things that we have become way to dependent on other countries, especially China, but I do not see that happening.

Our trade balance with China is still out of whack which means we are way too dependent on them for basic materials including toilet paper, kleenex, scott towels, and the list goes on.

The United States for far too long has become a consumer nation and this needs to be reversed immediately, otherwise, our dependence on other countries will continue.

We must become a producer nation once again if we are to have any sort of the American Dream in our future.

That is where small business plays a huge role. The problem is, with the new rules and fear of the Covid 19 pandemic, that has put a stranglehold on small businesses from operating as normal and profitable. This in turn could lead to more jobs layoffs.

Those who are not mechanically inclined like carpenter’s, contractor’s, mechanic’s, tool & die maker’s, need to develop their own new skills from home.

There are literally thousands of ways to make money from home or online and not working for someone else. You could have an idea that could be worth a lot of money just rolling around in your head, and you never thought twice about doing anything about it.

Then there are already established companies looking for people to sell or promote their products for them.

One of the keys to creating long term wealth is by selling something or investing in something that produces monthly residual and passive income.


Covid 19 has changed the way America does business. Now, more than ever, people are starting a business from home. Here at Melaleuca, we have been producing American made products since 1985 and also provide a way for Americans to earn residual and passive income. To learn more,

 


Don’t look to Washington to save you. You should know by now that politicians only care about themselves and enriching themselves and their friends and financial backers.

Get together with your family and friends and develop a plan where you can work together on starting a business from home and then monetize it and share with others.

Learn to be dependent on yourselves and try to learn new skills that you can use and that you can eventually teach to others.

Most politicians and government bureaucrats have never started a business or been in business for themselves. They do not have any answers when it comes to improving our economy and helping you survive and thrive.

The only answer in Washington is for you to become dependent on them. That approach has never worked in any other country before and it won’t work here either.

Corporate layoffs are continuing. The need for people to earn additional income has never been greater. The new online classifieds ads list to help you make money, save money, and improve your life, is Jeff’s List.

So many people have hidden skills and talents that they never have tried to use before. Most don’t know they have them. Many have been told your idea won’t work and so they do nothing because no one supports them with positive reinforcement. Just think if Einstein or the greatest inventor, Nikola Tesla were told that, and they listened to them. Where would we be?

The current environment of Covid 19 is not going away regardless of who is in the White House.

You can, however, survive and thrive during the pandemic called Covid 19. All you need to do is believe in yourself and learn new skills and you will be on your way.


 

 

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There are many people who want to work from home or start a business from home, but don’t know how to get started or where to look. The TW3 Work From Home Business Opportunity may be right for you. You can learn new skills in the area of digital marketing, blogging, social media marketing, affiliate

marketing, and much more. You also have a built-in product and service ready to sell if you do not have one or want to create one. Click on the video for more information.  

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