Urgent! How Will A Digital Currency Destroy Freedom?

Americans Must Reject Any Digital Currency Coming From The Central Bank

Dateline: Creve Coeur, MO. USA./Saturday, June 5th, 2021/ Written by: Jeffrey L. Klump


They are doing it to us, again.

Does anyone see it?

Look carefully.

I warned people about Donald Trump in 2015 when I posted on social media and wrote that he was the ultimate trojan horse. Trump was the false flag attack on America.

Trump supporters believe even to this day that he was the real deal. He wasn’t.

Trump is a grifter. His kids are grifters, and his grandkids will be grifters.

Trump was playing his role as an actor to divide America.

Trump’s spending was higher in 4 years than what war criminal George W. Bush spent in 8 years.

Some Trump supporters claim it was because of Covid. Complete nonsense.

Trump was in office for 4 years before Covid ever hit the headlines.

Trump was taking us to the same destination that Joe Biden is taking us, except by a different route.

Both Trump & Biden have increased federal spending in a massive way because they are intentionally destroying the U.S. dollar in its current form.

Dr. Michael Burry, from the “Big Short” fame, warned us in February on Twitter before he was forced to remove his tweet about hyperinflation at our doorstep.

Michael Burry didn’t realize or understand that the massive increase in federal spending while the private central bank, The Federal Reserve, continues to print up ‘new dollars” to flood the system, is all part of the plan to destroy the U.S. dollar in its current form and move us to a new digital currency, issued by them.

This is why you are seeing attacks on cryptocurrencies like Bitcoin. The dollar price has fallen quite a bit since its high earlier this year. Bitcoin(#BTC) price may go even lower in dollar terms.

Much of this has to do with the Federal Reserve’s comments about Bitcoin and other cryptos including comments about how the I.R.S. is looking into people not paying taxes who own and exchange cryptos for dollars.

The Federal Reserve will have No Competition for a digital currency.

This will make a lot more sense to you if you understand that the I.R.S. is the collection agency for the Federal Reserve bank.

If you owe taxes to the I.R.S., your check is deposited into one of 12 central banks around the country.

Once your check is deposited, the Federal Reserve takes its “skim”(think Mafia skim from Las Vegas casinos) off of the top, and whatever is leftover goes to the U.S. Treasury.

The Federal Reserve is not part of the United States government.

The Federal Reserve is a private banking cartel whose shareholders include the Bank of England, Goldman Sachs, and J.P. Morgan. These shareholders are just the few that we know about.

There is a very real reason the Federal Reserve does not want to have an audit.

They know an audit would be an end of the central bank.

Stay with me here. Back to what I said at the beginning of this article regarding “they are doing it to us again”.

They are grifting us again.

We can describe them as “The Powers That Be” but in reality, they are the global cult that David Icke frequently mentions. At the top of this global cult are satanic International Zionists & Freemasonry.

These two groups are at the top of the pyramid power of Evil in the world.

In February 2020, I warned people that Covid 19 was a bioweapon made in a laboratory.

It was real, and it was a threat to some people in the world, primarily those who are deficient in vitamin D, which means it was a targeted virus-like I said back then.

Many decided to listen to pseudo-scientists like Antony Fauci and serial killer Bill Gates, who isn’t a scientist and is nothing more than a college dropout.

The grift in 2020 was the Corona Cold scam. That was “the hook”.

Remember the axiom by 30-year conspiracy researcher David Icke, Problem-Reaction-Solution.

Don’t ever forget this.

They, the Global Cult, create the problem. In this case, they created a biological weapon, originally made in the USA, and that is why Trump was lying about this from the beginning, and then offshored the work to a P4 lab in Wuhan, China.

The CCP(Chinese Communist Party) has the germ intentionally released.

The people react. Many are freaked out! Ready to surrender all of their Constitutional rights if need be, in exchange for the illusion of safety and protection.

Now, the Global Cult, whose middlemen are Anthony Fauci and Bill Gates, come up with the solution.

The solution being the experimental drugs that everyone keeps referring to as “vaccines”.

I warned everyone more than 6 months ago that there are no vaccines for bioweapons like Covid 19 and there are no vaccines for a corona cold virus, like Covid 19.

Thousands of people have already died from these experimental drugs and that is why I was banned from Facebook.

I was posting on a business page about the dangers of these drugs.

The Corona Cold scam is now falling apart as we are witnessing middle man Anthony Fauci being thrown under the bus with email gate.

Watch Tucker Carlson hammer the fraud Fauci: “That Was A Lie”: Tucker Carlson Levels Fauci After FOIA Emails Connect The Dots | ZeroHedge

They will play out this grift even though you are hearing less and less about the “vaccine” program because most Americans who haven’t taken the jab are suspicious, and have decided to say no.

What is the latest grift from the Global Cult? Take a look at the title of this article.

For more than a year we have been hearing about a digital currency the Federal Reserve is looking into.

Come on now. The Fed already has its “Digital Dollar” it created and is ready to roll it out.

This is the reason you are seeing money given to just about everyone from the government.

Once again, Problem-Reaction-Solution.

They, your elected politicians, and unelected private central bankers are flooding money everywhere in order to destroy the dollar.

The people react. They are upset and feeling the effects of massive inflation followed by hyperinflation.

The American people are desperate.

But wait, here comes the solution.

The Federal Reserve issues its own cryptocurrency known as the Digital Dollar.

The Fed won’t tell the desperate Americans that they will lose all of their freedom with this new electronic currency, which will allow the Fed to look into your bank account, and see what transactions you make and for what.

No, you are being grifted right now into total enslavement.

The middle class will be utterly decimated and destroyed with severe inflation including $5 dollars a gallon gasoline, or more.

Here is financial expert George Gammon to explain how this will work. Take a listen:

What is the hook in this grift? Remember, the Global Cult must scare you into giving up all of your Freedoms and Liberties as they did with Covid.

The hook is the staged alien disclosure/invasion that will be unveiled by the Pentagram, better known as the Pentagon.

You are hearing about UFOs everywhere especially on mainstream media when in the past, most mainstream outlets have refused to cover it.

Why is this coming out now? Remember, timing is everything.

The Global Cult not only needs people to be afraid, and fear is a control mechanism, but they also need people to be distracted as to what the real grift is, and that is a new digital currency for all of us.

The central bankers of the world including the Federal Reserve are the middle managers for the Global Cult.

“If the American people ever allow private banks to control the issue of their currency, first by inflation, then by deflation, the banks and corporations that will grow up around them will deprive the people of all property until their children wake up homeless on the continent their Fathers conquered… I believe that banking institutions are more dangerous to our liberties than standing armies… The issuing power should be taken from the banks and restored to the people, to whom it properly belongs.” Thomas Jefferson

The plan is to take America and the whole world down the same road as China.

China already has its digital Yuan operational and in use.

The digital currency is downloaded onto a smartphone.

You are hearing more and more chatter on business networks like CNBC about a new Digital currency from the Fed.

Take a look => The Fed this summer to move toward developing a digital currency (cnbc.com)

Eventually, the currency will be a microchip planted into one of these “vaccines”.

That is still a few years away, but if they get their way with this new Digital Dollar or Fedcoin, there will be no stopping them.

Any new digital currency coming from the Central Bank must be rejected by all Americans.

They are doing it to us, again.

Does anyone see it?

Look carefully.

 

RELATED:

Update: Putin Threatens U.S. Petro-Dollar System. =>Putin Charges US With Using Dollar To Wage “Economic & Political War” | ZeroHedge

Fed’s Powell: 2021 ‘an important year’ for digital dollar | Modern Consensus.

The US government is planning the creation of a Digital Dollar Wallet by 2021. Could this be the end of Bitcoin? | Tech News | Startups News (techstartups.com)


Find Out How To Never Give Up

Feeling Like Giving Up? Read This Before You Do

Avatar

Originally Published on May 22, 2021By Christopher Fern


What do anger, shame, remorse, guilt, frustration, overwhelm, indecisiveness, scarcity, and fear all have in common? When an emotional response occurs, the amygdala – the part of the brain most often referred to as “snake brain” takes hold, causing you to “process” the emotions. What’s actually happening then is that we’re living a memory from the past in the now – a form of time travel: the mind knows no different.

It’s up to you how you want to leave it though. The way you feel is determined by how you linked those two things. The way you feel when you’re triggered again is about how you link them now. When you’re inspired, it’s the same except you’re applying excitement or fear to the life you could have, not the life you do.

Step 1 – Realize You’re Drunk and You Don’t Even Know It

In a recent study conducted by Harvard Scientists, “Bandwidth Tax” was discovered, and fundamentally means you’re walking around drunk. It also happens way sooner than you think. 

“[The] effects [of the two groups’ questions] correspond to between 13 and 14 IQ points. A gain of that many points can lift you from the category of “average” to “superior” intelligence. Or, if you move in the other direction, losing 13 points can take you from “average” to a category labeled “borderline-deficient.” In our studies, the same person has fewer IQ points when he or she is preoccupied with scarcity than when not. This cognitive penalty is the key to our story.” 

And when this happens, it’s a perpetual cycle. This is the origin of stress, burnout, or overwhelm lives here, and is perpetuated by it.

Step 2 – Notice Repetitive Decisions

In order to reduce bandwidth tax, you must reduce the number of things you’re paying attention to and the frequency at which you’re paying attention to them. To do so requires identifying repetitive patterns and minimizing them.

When I was a boy, my mother calculated her budget the same way every month – she pulled out her pen and paper, started with her fixed income, subtracted expenses, and hoped for the best. Same numbers, same math, different expectations. And to top it off, we always ran out of money! 

I couldn’t help but wonder, why was she acting as if anything else mattered other than what was left after bills? Her income didn’t change. The expenses didn’t change. But she kept running the same numbers, arriving at the same conclusion of having a certain amount left over, and doing it every month.

Don’t be like my late mother. Be on time. Take a look in these areas for repeating decisions:

  • Is there a consistent outcome – like cash flow with my mother? Focus on the abbreviated form you can trust.
  • Do you find that you spend impulsively under certain conditions? You can predict the conditions and the impulse. 
  • Are you using lists? Despite popular opinion, lists create bandwidth tax. Best to find a way to minimize what you see at once. 
“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” – Thomas Edison

Step 3 – Create a Metric

You need a metric to measure your effectiveness. Metrics give you measurable and attainable ways to recognize improvements.

Some examples are:

  • In the case of my dearly departed mother:  “cash leftover” or “time it takes to budget” could be the result of the consolidation we just discussed. 
  • With Bandwidth Tax the metric is IQ.
  • Time is always a good metric because it’s the only thing we’re limited by. It can also apply to almost anything that causes inconvenience.

This metric should be how you measure all decisions of the same type. It’s the thing that tells you if you’re essentially 4 beers in, just 1, or none at all. It’s something that should be countable but has to apply to your situation. This will create meaning in your productivity.

Step 4 – Batch Process

Now that we have metrics for all of these things that cause Bandwidth Tax, we can go even further. How can we begin to manage all of the metrics? Simple – batch processing. 

I remember in high school I saw a teacher grading papers, and he was grading all of them at once – literally.  “By grading all of the questions 1 first, then all of the question 2’, it’s much faster because my mind doesn’t have to keep ‘question switching’“ he said when I asked why. This stuck with me, and it began my deep dive into this phenomenon.

Also known as Chunking, batch processing allows us to focus on doing things of a similar type over time to reduce bandwidth tax. It’s very similar to keeping that paper to budget, then using it for another family member. The goal with Chunking is to make it seem to your mind like all of the tasks you’re doing are so similar they might as well be the same, thereby reducing Bandwidth Tax. This is like focus, but further.

Step 5 – Ritual

But we can go, even so, one step further. And this is the step that will solidify the claim that we can trust our decisions in any state. This is the principle of Habitualization, or simple – Ritual. 

This step involves making a groove in your mind so clearly – a groove that represents the stepwise, never-changing, very simple WAY of doing a thing that depends heavily on all that we’ve talked about.  A ritual, or habit, tells the mind that it can, fundamentally, consider something so trustworthy it can be ignored. This is the opposite of bandwidth tax. 

With any of the things we’ve worked on in this article, ask yourself how you might be able to “program” them into you. If there are changes to consider, can you consider them all at once?

 

Those programs are going to be the new subconscious, controlling the amygdala, and to do all 5 of these steps will make the thing that once made you act as if you were drunk seem like you’re simply taking a sip of wonderful spring water. RELATED TOPICS:BANDWIDTH TAXCLARITYCLEAR MINDFEELINGSGIVING UPINTERNAL PROGRAMSMINDSETTHOUGHTSUP NEXTThe Secret to Your Weekly SuccessDON’T MISSBurnout Is Real. Here Are Five Strategies to Manage It

Avatar

Christopher Fern

Christopher Fern is an author, inventor, and entrepreneur. His innovative approaches to coaching, education, and psychology fueled the creation of Mindful Money, a self-mastery platform that effectively aligns responsibility, values, feelings, and impulses regardless of your emotional state have resulted in his being featured in media such as Shefik Presents Invocation, The Good Men Project, the Sourcitarian Summit, Thrive Global, and more. To Christopher, being aware of our weaknesses is as important as our strengths, as they provide the Bias Blueprint for us to know where and how to fit in the world. To learn more, visit christopherfern.com and practicemindfulmoney.com.

RELATED:

Giving up Is Not an Option! How to Not Give up and Stay Motivated (lifehack.org)


How to Work Remotely and Succeed

Does Remote Work Really Work? 4 CEOs on the Future of Their Workplaces

BY CHRISTINE LAGORIO-CHAFKIN@LAGORIO

Does Remote Work Really Work? 4 CEOs on the Future of Their Workplaces
Is work … a place? Founders are divided on whether to return to their old way of doing business.

Founders and executives around the globe have taken lessons learned over the past year to inform their view of what their workplace will look like in the future. At this week’s Collision conference, the future of the workplace was top-of-mind–though founders had a wide diversity of expectations about how their companies will work coming out of the pandemic. Here are a few of the most fascinating.

More satisfied, talented, global workforces

Phil Libin, the founder of Evernote, All Turtles, and upstart video-presentation platform Mmhmm, says having gone all-virtual has given his company superpowers–and he’s not willing to give those up by returning to a physical office. He has vowed with his most recent two companies that his teams will never return to offices post-pandemic. The first superpower he cited was the ability to hire talent not just locally–but anywhere in the world. “All of our job listings say ‘global,'” he said Wednesday. “I’m never putting the ‘in’ back in place.”

Second superpower: not commuting. “Why would I ever give up the superpower of giving every person on my team two extra hours a day?” And third: helping employees avoid the extreme expense of housing in major cities. “Why could every person on my team not live in a nice house with a nice school district, if that’s what they want?” he says.

Article continues after sponsored contentTHE UPS STORESPONSORED CONTENTSmall Biz Challenge: The Roundtable Discussion Event on Thursday, May 6

Remote work requires different processes than office work

Jason Fried, the founder of Basecamp and author of Remote: Office Not Required, is firmly anti-Zoom and pro-asynchronous work at his all-remote company, which makes tools for employee communication. Now that much of the rest of the office-worker world has experienced remote work over the past year, he’s hoping other companies embrace a bigger idea: that the nature and strengths of remote work are very different than in-person work.

For employees on dedicated projects, requiring focus or creative critical thinking, working remotely can be far more productive than working in an office, he says. But a lot of companies are doing it wrong–allowing the digital distractions of constant Slack notices and interruptions of Zoom meetings to disrupt the workflow afforded by solitary work at home. He advises helping employees manage their own time and get the most out of long stretches of solo work by keeping important decisions out of real-time chat. “The expectation of immediate response is really toxic,” he says. “What’s healthy is giving people long stretches of time to do their work without … the pressure to pay attention to a dozen real-time decisions at once.”

Teams have the opportunity to work smarter and more empathically

Jonathan Notaro, the founder, and chief creative officer at Brand New School, a branding agency that works in production, said this year of all-remote work has made harnessing his teams’ creativity more challenging. “So much of our work happens through discourse,” he said at Collision Thursday. “Those pieces of magic are so much harder to harvest in this environment.”

But he’s seen bright spots–and moments that made his company stronger. Having Zoom windows into colleagues’ and employees’ homes has given him insight into their personal priorities and passions, and brought his team closer. “You start to think more about their personal lives,” he said, “because it’s right there. I think that’s been a real gem from this whole experience. It’s made us all closer.” Brand New School has had to think harder about scheduling and is more disciplined about meetings after a year of remote working. Notaro said: “I feel like we’ve become more focused.”

Office work and gathering will be a lot more exciting

The founder and CEO of Eventbrite, Julia Hartz, saw her company’s revenue drop to zero as the pandemic hit in March of 2020. After two rounds of financing and a company restructuring in the first 90 days of work-from-home, her company saw a boom in digital events. Now, as restrictions on gatherings lift around the globe, she’s expecting the physical event ecosystem to flourish as well. “We are heading into a Roaring ’20s! Never underestimate the power of humans who feel they deserve something,” she said.

As for the return to work, Hartz doesn’t expect all her employees immediately to start daily commuting but says since Eventbrite was founded on the premise of gathering in person, the company will continue to operate office “hubs” around the world where employees can work and meet. “If we do it right, people will look forward to coming to the office, to see each other and to collaborate,” she said.Inc. helps entrepreneurs change the world. Get the advice you need to start, grow, and lead your business today. Subscribe here for unlimited access.

RELATED:

The Benefits of Working From Home: Why The Pandemic Isn’t the Only Reason to Work Remotely | FlexJobs

Working from home 101: Every remote worker’s guide to the essential tools for telecommuting | ZDNet


5 New Habits to Help You Cultivate a Growth Mindset

How To Cultivate a Growth Mindset!

Originally Published on Apr 3, 2021

By Samantha Madhosingh


As we raise children, we often teach them that grit, perseverance, and resilience lead to mastery and success. They do. But what are we teaching them about their intelligence and capacity to learn?  When children believe that they have been born with predetermined skills and abilities or with a fixed intelligence that they cannot change, they are more likely to avoid challenging subjects and create artificial limits on themselves that will impact them into adulthood.

In her book Mindset: The New Psychology of Success psychologist & researcher Dr. Carol S. Dweck suggested two general mindsets: fixed and growth. Someone with a fixed mindset believes that character, intelligence, and creative ability are unmoving givens that can’t be changed in any meaningful way. Looking perfect and avoiding failure at all costs becomes a way of maintaining that inner sense of competence. When challenged or frustrated by a task, you may hear people say things like, “I’m so stupid because I don’t know how,” or “I’m lousy at this, and I can’t get any better.” They don’t know how to do something and don’t want to make an effort because they believe they should only do what they already know how to do or what feels easy. This risk-averse mindset can lead to an unwillingness to push yourself to do challenging things.

By contrast, Dweck suggests that a person with a growth mindset thrives on challenge, seeing it as a launchpad for growth and for extending existing abilities instead of evidence of unintelligence. With a growth mindset, you focus on continuous improvement and self-awareness through ongoing feedback. You recognize that you can improve through your specific efforts and deliberate practice. You can see yourself changing and growing through application and experience. Having a growth mindset means that for you, challenges are an opportunity for growth. You understand that your brain can learn new, complex tasks (at any age) and develop with training and effort. You may start thinking things like, “I can do hard things,” “It’s ok to make a mistake; that’s how I learn,” “With practice, I can and will get better.”

“In a growth mindset, challenges are exciting rather than threatening. So rather than thinking, oh, I’m going to reveal my weaknesses, you say, wow, here’s a chance to grow.” – Carol S. Dweck

So why is it vital to know about and develop a growth mindset?

The truth is that having a growth mindset and doing the hard things will absolutely help you accomplish more than you could even imagine. However, if you were born and raised in the 20th century, you were most likely not raised with a growth mindset. Before 2006, when Dweck’s Mindset book was published, children were more likely to be raised to believe that talent, intelligence, and ability are given at birth and governed by genetics. There are probably several skills and abilities that many may have given up on developing or not focused their efforts on because they believe that they lack the capacity to do them well. When they allow their default programming and conditioning to dictate how much effort is put into learning new skills without challenging norms, they will be subconsciously holding themselves back and miss out on exploring the outer limits of their talents.

I know that for me, there have been many times in my life that I just decided, “I am not good at that,” and just avoided the challenge. I, like many others of my generation, grew up having a fixed mindset. For example, I was convinced that I was no good at math. As a result, I did not like it and made little effort because it seemed too hard. My fear and loathing of all things math-related meant that I did not get my bachelor’s degree in psychology or business, subjects I really liked, because both had an advanced math requirement, and I was certain I wouldn’t be able to do it. 

The ironic thing, however, is that ultimately, I had no choice but to overcome my conviction that I was lousy at math if I wanted to pursue any degree in psychology. I was required to take a statistics class at the undergraduate level to get into a program and then a graduate-level research and statistics course. What I learned by completing both courses with an “A” was that by being willing to ask a million questions and putting maximum effort into understanding what seemed challenging, I could do things I had previously believed were not possible for me.  At the time, I did not know that I was applying the principles of having a growth mindset.

If you have a fixed mindset, here are five habits to help you cultivate a growth mindset. For the next 90 days, focus intentionally on integrating them into your daily life; being intentional means writing them down, thinking about them, and asking yourself, honestly, if you are using them.

  1. Be Curious and creative. Challenge yourself to learn something new every day and go beyond your comfort zone. You will discover new strategies to implement that will help you achieve goals you previously thought were impossible or too difficult. Keep tweaking them for effectiveness. 
  2. Be Committed to the growth, goals, & promises you make to yourself. If you want to see progress, it is essential to toss out the excuses and stay the course. Decide what you are going to do and that there is no room for excuses. Commit to your decision and then do what you have committed to for the time you have committed to doing it. Hold yourself accountable for your commitments. 
  3. Be Consistent with your efforts. Consistency is the key to developing new habits and learning new things. It is also usually one of our biggest hurdles and where good intentions fall apart. Be focused on your efforts. Decide what, when, and how you will channel 
  4. Be Courageous in the face of challenges. Setbacks and challenges are learning opportunities. They are your most significant opportunity for growth. Embrace them. Seek solutions and make adjustments. No matter how exhaustive your plan or fine-tuned the details, obstacles will surface unexpectedly and, unless you have a crystal ball, you won’t always be able to predict exactly what obstacles will occur. So, don’t waste energy on that. Instead, face obstacles when they show up with the lens of curiosity and be focused on solutions. Be agile in both your mindset and approach. 
  5. Embrace Constructive feedback & leverage it for growth & expansion. Sometimes your best prospects for personal and professional development come from utilizing corrective feedback to grow. Ask mentors and supervisors for specific feedback to give you clarity on the skills needed to move forward and the blind spots, obstacles, and pitfalls you may not be able to see by yourself.

By deliberately and intentionally focusing on these five habits daily, your life and work will shift positively in ways you can’t imagine. You will have more confidence because confidence is built through working on your skills and seeing growth and improvement over time. Making an effort is the only way forward, so be willing to do the work. Each new day is an opportunity to try again, so try again.

RELATED TOPICS: FIXED MINDSETGROWTHGROWTH MINDSETIMPORTANCE OF A GROWTH MINDSETMINDSETNEGATIVE THOUGHTSPOSITIVE MINDSETDON’T MISS3 Life-Changing Lessons I Learned from Starting a YouTube Channel

15 Ways to Build a Growth Mindset | Psychology Today

Avatar

Samantha Madhosingh

Dr. Samantha Madhosingh has dedicated the last 20 years to researching, understanding, & solving the infinite possibilities of human potential, behavior, & performance. She trains leaders on how to dismantle & unlearn the stories & biases that impact progress. Leaders who work closely with her achieve mastery in mindset, communication, & relationships. Dr. Samantha has authored & co-authored four books & appeared on CW, FOX, NBC, CBS, Emotional MoJo, Daytime and Heart&Soul. Learn more at https://askdrsamantha.com.


 

If You Want to Be a Successful Entrepreneur, Take Note of These 7 Lessons

While everyone seems to have a good business concept, few ever execute their ideas successfully.
If You Want to Be a Successful Entrepreneur, Take Note of These 7 Lessons
By: Alejandro Saracho

One of the main objectives of creating a business is related to the generation of wealth: for the environment, for society, and for the business owner.

The generation of wealth is related to money and its correct management. Many entrepreneurs start their business as operators or technicians and never delve into money management. That makes their businesses stay small or not survive over time.

That is why I decided to write this article entitled “7 secrets of money to undertake successfully”:

1. Entrepreneurial Mindset

Many people think that all they need to start is a good idea. Unfortunately, it is not like that, good ideas abound everywhere and are destined to die if you do not have an entrepreneurial mindset.

Creating a new business requires hard work, high tolerance for frustration, being willing to carry on when it seems like all is lost, implementation, implementation, and more implementation. But above all, it requires an obsession to achieve your dreams, more than an obsession to generate money.

If you look for money, your chances of success will decrease (because at the beginning you won’t have it). If you seek to transform people’s lives and make a change on the planet, money will come as a consequence.

So do you or do you not have an entrepreneurial mindset?

2. Viable Business Model

Most people who start a business become obsessed with their brand and their product, and this is one of the most common mistakes I see in entrepreneurs. Your brand and your product are worth nothing unless they show that they are capable of generating money.

  • First: you need to make sure that someone is willing to buy your product/service. Describe who your valuable customer would be, approach people who meet the characteristics, and see if they are willing to buy.
  • Second: you need to develop your business model — that is, know how to interconnect all parts of your business. You need to know how you are going to attract prospects, how you are going to convert them into customers, how you are going to produce and deliver your product or service, how you are going to charge, and how you are going to pay. When you have it assembled, you will realize that your model requires money to function. Those are your costs and your expenses.
  • Third: you need to make your financial statements or your numbers and make sure that your business is profitable and scalable. You find profitability when you calculate your sales minus your costs and minus your expenses. You find scalability when you validate that there are many people who meet the characteristics of your valued customer, that you can serve them through your business model, and that you have enough money to start and maintain it.

If you meet these three points, we can say that your business is viable. If you realize that it is not, you can adjust your business model as long as you validate that someone is willing to buy what you offer.

Your Dream of Working From Home and Enjoying the Good Life Is Here! Click Here to Learn More!

3. Absolute Austerity

One of the mistakes people make when starting their business is that they buy and overspend. They look for the best computer, the best offices, the best car or they use their money on things that are not directly related to generating sales.

A principle that Carlos Slim uses that I highly recommend is called Absolute Austerity. When you buy something, make sure that it is directly related to the generation of sales.

If you need a computer, ask yourself which computer meets your basic needs (not which one meets the needs of your ego). And ask yourself, if I buy a more expensive computer, will this increase my sales?

4. Cash Flow

Cash flow is the gasoline that drives businesses. Many businesses that are highly profitable (that is, that generate profit), die because the entrepreneur or business owner did not know how to manage their cash flow.

There are three levers that I recommend to manage your cash flow well:

  • The first: charge before and pay later. In this way, you can finance your business with the money of your clients, instead of you becoming their bank.
  • The second: handle low inventories. One of the places where your money gets stuck is in inventories if you have too much of it. Try not to give in to the temptation to buy too high a volume for a discount.
  • The third: reserve of protection. Try to have enough backup money to pay for one to two months of business. There are always fat cows and skinny cows. When you don’t have the money to pay for the lean operation, a profitable business ends up going out of business.

5. Reinvest Your Profits

One of the temptations of the entrepreneur is to spend his earnings as soon as they arrive. My suggestion is to reinvest them in the same business. You can use them to attract more prospects with marketing and sales or to streamline your operation and lower your costs and expenses.

Until when should you reinvest your earnings? Until you have reached a good critical mass and the business can operate even without you.

Gas Prices Are Heading Higher. Where Will They End Up At? Enroll For Your Chance of Winning a $1000 Gas Gift Card. Click Here to Enter! 

6. Plan Your Transition

One of the questions that I get asked the most is: when is the right time to quit my job and dedicate myself fully to my business?

The answer is when your business is able to generate enough money (consistently and constantly) to replace the salary that your work generates.

It is important to plan the transition with clear goals and objectives. In such a way that you say: in six months the business must leave me this amount of money. When I reach this amount of money I will quit my job. This way you will know where to focus and when the transition will occur.

And I know that many entrepreneurs are kamikazes and are willing to quit right now.

Can you do it and achieve it successfully? Of course. However, if you want to avoid or lessen the impact of entrepreneurial trauma and emotional crises, I recommend planning your transition.

7. Continuous Learning

This part is essential for any entrepreneur. You need to be willing to continually learn if you want to be successful. If you don’t like learning, maybe entrepreneurship is not for you because, in a short time, you will become obsolete and the business will end up failing.

Now, there is a type of education for every purpose.

  1. If you want to learn to be a better collaborator in a company, you need to consider academic education (such as masters, diplomas, specialties).
  2. If what you want is to learn how to generate better results in your business, what you need is focused education (such as conferences, seminars, workshops).

The difference between the two is that the first gives you a lot of theory (and takes a lot of time) and teaches you how to run someone else’s business and the second teaches you implementable principles (in a short time) and teaches you how to run your business.

What is the first thing that I recommend you learn? To manage your money. To manage your personal finances.

Business money is a reflection of how you handle your money. If you learn to do it, you will achieve that your business generates sustainable results.

Related:

30 Ways to Become a More Successful Entrepreneur (neilpatel.com)


The New Online Classified Ads Site Designed to Make You Money, Save You Money, and Improve Your Life, Is Here!

How To Survive The Upcoming Hyperinflation Predicted By Michael Burry

Dr. Michael J. Burry from the “Big Short” Fame Is Warning People of the Upcoming Hyperinflation of the U.S. Dollar. And, Again, No One Is Listening.

Dateline: Creve Coeur, MO. USA/February 26th, 2021/By: Jeffrey L. Klump


He made a name for himself shorting the sub-prime housing market in 2005.

Dr. Michael J. Burry made billions for himself and his investors when he decided to short the housing market.

Everyone at the time thought he was crazy.

This writer told people in 2003 that there would be a major crash in the real estate/housing market.

I was laughed at and told real estate never goes down.

Enter Michael Burry once again, and on February 20th, 2021, when he sent out a Tweet Storm from his Twitter account Cassandra@micaeljburry.

In the tweets that were sent, which have since been deleted by Twitter, Burry warned everyone that we are approaching a hyperinflationary event for the U.S. dollar, similar to what happened in Weimar Germany in the 1920s.

Here is part of that saved Tweet from Michael Burry: People say I didn’t warn last time. I did, but no one listened. So I warn this time. And still, no one listens. But I will have proof I warned.

You can already see hyperinflation in asset prices including the U.S. stock market, bond market, and real estate market.

Your Dream of Working From Home and Enjoying the Good Life Is Here. Click to Learn More!

All of these markets are at all-time highs and none of these markets reflect any sense of reality.

Here is another excerpt from Michael Burry’s Tweetstorm:

The US government is inviting inflation with its MMT-tinged policies. Brisk Debt/GDP, M2 increases while retail sales, PMI stage V recovery. Trillions more stimulus & re-opening to boost demand as employee and supply chain costs skyrocket. #ParadigmShift

The U.S. dollar has already been hyperinflating in terms of the U.S. stock market and bond market.

When you see markets like this at unreal prices, that is hyperinflation in terms of those assets because prices are measured in U.S. dollars.

The U.S. dollar has hyperinflated in terms of Bitcoin #BTC as well.

Bitcoin was over $60,000 U.S. dollars at one point during the past week.

In some African countries, Bitcoin is over $80,000 in terms of their country’s paper currency.

If you need information on Germany’s Weimar inflation during the 1920s, Click Here.

There are 2 assets that have yet to hyperinflate versus the U.S. dollar, and when they go hyperbolic, it is game over for the U.S. dollar empire.

Those assets are physical gold and silver.

Both of these assets are affordable in terms of the U.S. dollar, but that will not last long and you will have trouble finding both. They are in very high demand.

Michael Burry has a knack for seeing things unfold in the future because he actually sees things right now in reality. Not as if he wants them to be, but as they really are.

Even Bank of America is sounding alarm bells regarding the hyperinflation of the U.S. dollar. Click Here to read.

Gasoline prices are already going up. Joe Biden is taking the blame for it, but he has nothing to do with the increase in the price of oil.

Gas and food prices are going up because the U.S. dollar is failing. It is in the early stages of hyperinflating in terms of retail goods and services.

Listen carefully to the smartest man in the world, Clif High from HalfpastHuman.com. He talks about “Wooflation” which is a combination of inflation, deflation, and hyperinflation. 

The only way that you will be able to survive the hyperinflationary storm of the U.S. dollar, is to get out of the dollar, as much as possible.

Do what you can to find hard assets like physical gold and silver.

Another asset you may have access to is Trees. Lumber prices are at an all-time high.

Wall Street has rigged the system in both the stock market and bond market to their favor.

This was proven just recently by the Reddit Raiders and their unbelievable short on GameStop.

That event alone showed the whole world just how rigged and fraudulent the U.S. financial system in total, is being manipulated.

Click Here for the full story.

You want anything physical and tangible.

Take your money out of the banking system.

Physical paper dollars will have some value for a period of time, but if your bank fails, you are screwed. Don’t expect the government to come save you. They will be putting out all kinds of other fires.

Water and food should be at the top of your list to have on hand. You cannot survive without them.

This is the second phase of the financial collapse that I have been predicting.

The first phase was in 2008.

Are you ready for everything and anything?

People say I didn’t warn last time. I did, but no one listened. So I warn this time. And still, no one listens. But I will have proof I warned.” Dr. Michael J. Burry

Related:

https://www.zerohedge.com/markets/michael-burry-warns-weimar-hyperinflation-coming

Kansas Bill Would Make Gold and Silver Legal Tender in the State | SchiffGold

 


Jeffrey L. Klump is a writer, blogger, work from home business opportunity specialist, and currently working on the book, “Post Traumatic Stress Isn’t Just For Soldiers”. You can contact him here.

 


Please Support The MEK Enterprises Blogging Community Today! Thank You! 

 

 

The smartest man in the world, Clif High, has created the ultimate sleep product for you to get a deep sleep. All-natural. No chemicals. Click Here to learn more!

 

 

How To Face Fear and What It Means to Grant Cardone

What Does FEAR Mean To You And How Do You Face It?

What does FEAR mean to you and how do you face it?  Everyone feels fear. I do. You do. Everyone. The only difference is how we each react to fear. I’ve always thought that fear has two meanings which sum up the two basic ways people deal with this unique and complicated emotional state. FEAR can mean:

Forget Everything And Run

Or it can mean:

Face Everything And Rise

The real key to overcoming fear and not letting it control you. It’s about not caring what people think of you.  It’s about not wanting to impress anyone but yourself. It’s about having nothing to prove to anyone. When you refuse to let fear control you it becomes possible to do what you want as you pursue your passions, your desires, and your goals.

I’ve felt fear in all forms. I have even been afraid for my life as I was being pistol-whipped by a drug-dealing thug.  Meanwhile, you’re afraid of what? That you’ll fail? That you’re not good enough? That you’ll look stupid? That people will laugh at you?

Been there. Done that. So what? People ain’t laughing at me anymore.

What would your life be like if you never gave in to fear? What would you be like as a person if fear didn’t have so much control over you?

Your Dream of Working From Home and Enjoying the Good Life Is Here! Click To Learn More!

Look, I get it. Fear is wired into us and it serves a purpose. It keeps us alert and ready to handle any unforeseen situations. However, it does not necessarily exist simply to motivate you to run away. You all know the expression “fight or flight”. Both come from fear and since both are an option, I’ll choose “fight” every time.

Why? Because I choose to. Because I can. Because what’s the worst that can happen?

If I fail I try again. If someone says “no” I keep asking until they say “yes”. 

What Does FEAR Mean To You

I’m telling you that it is possible to conquer your fear so you can do what you love, make a massive impact, while having control over your income and your life but more importantly, I’m gonna show you…at the boldest, baddest most exclusive, action-packed 10X Growth Conference we’ve ever held. 

I know that last year caused people a lot of uncertainty and yes, fear. The media sure didn’t help. But the people who didn’t give in to fear, like me and my 10X team, instead of running away or pushing the panic button, created opportunities and actually succeeded. I’m not bragging when I say we crushed it in 2020. I just want you to know that even in a time where fear is everywhere it’s possible to succeed. 

I can show you how when you join me at the 10X Growth Conference which is now sold out but you can still attend on-line.

Now just so you know, I’m going to push you outside of your comfort zone. I will show you how to achieve goals you never thought possible. 

I am going to make you realize that you’re capable of so much MORE than you’re doing right now if fear was not holding you back.

No-Risk. A Great Way To Get 2021 Started Off In the Right Direction. You Can’t Win If You Don’t Play. Click Here To Play!

Does the thought of starting something completely new and unknown scare you?

Do you have doubts that you can really do this?

Are you worried about failure?

GOOD!

Being scared is perfectly acceptable. Letting that feeling keep you from achieving your potential is not. 

What Does FEAR Mean To You

Wherever you are in the world, whatever experience you have, whoever you are, however old you are, the 10X Growth Conference can not only elevate your professional life and your financial situation but your confidence as well. Confidence is the light that eliminates the darkness of fear and the cool thing is that confidence multiplies on its own with every accomplishment.

We all have to decide if we are going to let fear win or will we say “ENOUGH!”

Enough playing for peanuts! Enough settling for average. Enough living to please others.

Enough allowing fear to determine the course of your life.

Instead,  become the 10X badass you were meant to be. Join me at the 10X Growth Conference from wherever you are and you’ll see that there is safety and success in numbers…with nothing to fear.

-Grant

Related:

 

 

For more information on how you can be a part of the world’s biggest sales, marketing, and business conference click here for more information on the 10X Growth Conference.

print page
facebook icon

Reddit Raiders Have Exposed The Blatant Fraud On Wall Street

The Group Known as the Reddit Raiders are Using Companies Like Game Stop to Show The Public That Wall Street and The Stock Market Is Nothing More Than a Ponzi Scheme.

Creve Coeur, Missouri USA, February 02, 2021/MEK Enterprises Blog/By: Jeffrey L. Klump


“Con-fidence”- the state of feeling certain about the truth of something. Firm trust. 

They go by the name of Wall Street Bets. They are better known as the Reddit Raiders.

The Reddit Raiders are an online forum under the name of Wall Street Bets on the social media site Reddit.

No one really knows much about the Reddit Raiders but they appear to be a group of U.S. citizens that are tired of the fraud of Wall Street going all the way back to 2008.

Millions of Americans were forced out of their homes back in 2008 thanks in large part to the mortgage industry, the Federal Reserve, and of course Wall Street.

You Don’t Have To Risk Money In The Stock Market To Make Money. This Is Risk-Free. Click Here To Play!

Many Americans were affected by the 2008 collapse in the financial markets and they never forgot that the bankers got billions in bailout money while main street Americans were forced out of their homes.

No banker ever went to jail. No one from Wall Street spent time in prison.

Nothing was ever resolved from 2008. The private central bank known as The Federal Reserve printed trillions in bonds to paper over the problem. This debt that was issued by the Federal Reserve Bank will never be repaid and everyone knows it.

“The Con Works, Until It Doesn’t”

Jeffrey L. Klump

Fast forward to just a couple of weeks ago and most people never heard of Wall Street Bets or their number one long position in a company called Game Stop.

Game Stop is a brick and mortar company that sells video games and accessories. The company was a dog stock priced at around $2.80 a few weeks ago, and going nowhere.

Then, The Reddit Raiders stepped in after finding out several large hedge funds were short the stock. The Raider’s started to buy large amounts of Game Stop, and last week, the stock hit an all-time high of $496.00 per share. Fortunes were made by some, but the big hedge funds, some of which, were tied to Wall Street were bleeding badly.

Billions were being lost by some of these big hedge funds including Melvin Capital.

Melvin Capital is run by some snot nosed punk named Gabe Plotkin.

Plotkin was busy in South Florida buying up a couple of “tear down” properties when he got the call that he lost half of his net worth. Oops. Not a good time to invest in real estate.

The Reddit Raiders were primarily using a brokerage firm known for its zero cost trading, called Robin Hood.

Robin Hood is also in trouble financially from all of this trading caused by the Reddit Raiders.

What this all comes down to is this. Wall Street has been orchestrating a fraud on the American people, primarily through the U.S. stock market & bond market, for decades, and a group of citizens decided to expose the blatant fraud on Wall Street.


Your Dream of Working From Home and Enjoying the Good Life Is Here. Click To Learn More!

Wall Street and its friendly neighborhood regulators decided to halt trading in stocks like Game Stop until their friends in the hedge fund business could receive capital injections so they would not collapse.

If you or I lose money on a business venture including investing in the stock market, we do not get bailed out. Wall Street hates the little guy and is always out to screw retail investors.

The Wall Street banks and their friends in the hedge fund community don’t like to lose money, so they don’t. They only get to make money at everyone else’s expense.

“Wall Street is a casino and the house always wins”

Jeffrey L. Klump

Remember what comedian George Carlin said. ” It’s a big club and you ain’t in it”.

Along with staying in stocks like Game Stop and AMC Theaters, the Reddit Raider’s next big move is in the silver market.

Silver prices have gone up more than 10% since the Raiders started talking about destroying the short-sellers like JP Morgan Chase, late last week.

Physical silver is almost impossible to find right now. Dealers and suppliers have been cleaned out.

The Reddit Raiders have their work cut out for them when it comes to destroying the short sellers in the silver market.

The silver market is big and the biggest short seller on Wall Street in silver is JP Morgan Chase. They also happen to be the largest U.S. bank.

JP Morgan has unlimited funds since it is tied directly to the Federal Reserve.

This will not be easy for the Raiders, but the American people are already paying attention and buying tons of physical silver.

If the Reddit Raiders are successful in doing to the silver market what they did to Game Stop and AMC Theaters, you will see regulators step in and shut down the markets temporarily.

Shorting silver is tied to keeping the U.S. dollar stable and as the world’s reserve currency, trustworthy.

The Federal Reserve will do whatever is necessary to make sure the Reddit Raiders are not successful.

So, what is the message the Raiders are sending to Wall Street and their hedge funds? “Yippee Ki Yay, Mother Fuckers!”.

Whoever the Reddit Raiders are, they mean business!

Jeffrey L. Klump is a writer, blogger, researcher, and work from home business opportunity specialist. Click here to contact me. 

 

 

 

 

 


 


Related:

Yes Virginia, the system is clearly rigged | by omid.malekan | Jan, 2021 | Medium

Yes, Virginia, The System Is Clearly Rigged | ZeroHedge

Goldman Sachs says this is the biggest short squeeze in 25 years, with shorted stocks up 98% (cnbc.com)

Silver prices are surging but users on WallStreetBets say they’re not behind the rally – CNN

Silver Prices Jump in GameStop-Like Frenzy – WSJ

Reddit raiders swarm silver stocks as GameStop, BlackBerry retreat | Reuters

How To Survive The Upcoming Hyperinflation Predicted By Michael Burry


 

5 Powerful Reasons Why You Should Write Down Your Goals

Goals Serve a Purpose, but You Need to Be Thinking of Them Often
Avatar

Published on Jan 1, 2021

By Amanda Dudley

Image Credit: Unsplash


The year was 2017. Ninety-nine year old Annie was pictured smiling as a policeman handcuffed and led her into a cell. You’ve probably never seen a smiling convict before but Annie’s case was a little different. While most people would be shivering at the thought of being placed in a damp, dark cell, she had just achieved one of her life-long goals: getting arrested.

Everyone on earth (including your cat) has goals – from the Forbes-worthy plans to the downright ridiculous ones that would probably top the “craziest life goals you’ve ever heard of” list. The 6-year old girl down the street wants to own Disneyland someday, while your cat probably wants to become the only owner of your house. These goals can be achieved. However, the big question is how? How do you stop your goals from just ending up as unchecked items on a bucket list?

Even though there’s no clear-cut formula for success, one way to ensure that you can actually achieve your goals is to write them down. In fact, psychological studies have shown that people who write down their goals are 42% more likely to achieve them than people who don’t. But don’t just take our word (and statistics) for it. 

Here are five solid reasons why writing down your goals is a surefire formula to success:

1. Increases motivation

Most people say that the Bermuda Triangle is the hardest thing to find. However, this isn’t exactly true. Do you know what’s harder to find? Motivation when you need it the most. For a lot of people, it’s quite easy to set and map out personal or professional goals. On the other hand, when it comes to actually take action, their zeal suddenly disappears. An easy solution to this problem would be to set a goal and then write it down immediately. 

Studies have revealed that when you write down your goals, the motivation to achieve them increases substantially. Subconsciously, you would feel committed to the objectives you’ve written down and as such, take the necessary steps to achieve them. Writing down your goals is just like giving yourself a subconscious command. Consequently, each time you get distracted, your brain will subtly remind you of your goals and aspirations. 

“If you want to be happy, set a goal that commands your thoughts, liberates your energy and inspires your hopes.” —Andrew Carnegie

Your Dream of Working From Home and Enjoying the Good Life Is Here! Click Here to Learn More! 

2. Makes it easier to remember 

Believe it or not, a large number of people often forget their goals or aspirations. With the hustle and bustle of modern life, it’s far too easy to get distracted and forget about any goals or New Year resolutions you may have set. However, putting your goals on paper helps to enhance remembrance. Ever heard of the generation effect? If you haven’t, here’s a quick breakdown of this neuroscience term. The generation effect is a phenomenon when a person finds it easier to remember information generated by their own mind, rather than the information they read or picked up from a book. When you write something, your brain automatically assumes that it’s important and focuses on it. 

For instance, if you read a travel guide to Paris, you’d most likely remember only a few bits and pieces from it. However, when you jot down salient points from the guide in your own words, your brain knows that this piece of information is more important than the one you just read from the guide. As such, you’d find it easier to recall it later. This is basically how the generation effect works.

Even though the generation effect seems like a fancy term, it’s more common than most people think. When you map out your goals and write them down, your brain assigns importance to them and as such, makes it easier for you to recall them. 

3. Helps clarify your goals 

Let’s admit it, our goals can be a little vague and non-specific sometimes. For instance, let’s assume your goal for the year was to do something daring. In this case, your goal for the year could end up in an epic fail because you’d spend so much time trying to choose a daring task. 

It’s even harder because “daring” could mean anything, ranging from hiking up Mount Everest or drinking a bottle of hot sauce without water. However, writing down your goals would help to narrow your focus and clarify what you really want to do. This way, there’d be no room for confusion or dilly-dallying. 

4. Enhances hope

Hope is one extra reason why you should be writing your goals as soon as you set them. When it comes to achieving one’s goals and aspirations, hope is an essential factor. Without hope, you’d most likely lack the drive to take the necessary steps towards achieving your target. 

Writing down your goals and committing to them fuels hope and gives you something to look forward to. When you’re hopeful, you’re able to achieve your goals in no time at all. 

“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” —Pablo Picasso

Job Layoffs Are Picking Up. It’s Time For You to Take Action. Go To The Number 1 Online Classifieds. Click Here To Learn More! 

5. Sets boundaries between wishes and goals

What’s the difference between a goal and a wish? A shooting star. Just before you chuckle or roll your eyes at this joke, it’s important to note that there’s a whole world of difference between goals and mere wishful thinking. 

Before your goal is written down, it’s just one of your thoughts or longings. However, the moment you pen down your goals, you give it substance and transform it from a wish to a target. It becomes something real and tangible. You could even set deadlines and action plans. This way, you won’t spend hours building castles in the air when you have a real target. 

Any dream or goal can be achieved eventually. Sure, it may take time, but a great way to kickstart your success is by penning down your goals. Writing down each goal spurs your subconscious into action and transforms your passive longing into actual targets. This way, the distance between you and your aspiration will be shortened. At the end of the day, who needs shooting stars when you have a pen and paper?

 

Click Here To Receive Your Free Mortgage Calculator!

(For additional information on goal setting for 2021, go to =>Why You Should Write Down 100 Goals For 2021 And Beyond (addicted2success.com)

RELATED TOPICS:CONSISTENCYDETERMINATIONGOAL SETTINGHOW TO ACHIEVE YOUR GOALSHOW TO BE SUCCESSFUL IN LIFEHOW TO GET WHAT YOU WANTHOW TO SET GOALSNEVER GIVE UPPUSH YOURSELF FORWARDTHE DOMINO EFFECTDON’T MISSStop Apologizing for Pursuing a Successful Life

Avatar

Amanda Dudley

Amanda Dudley is a writer and a lecturer with a Ph.D. in History from Stanford University. When she is not lecturing and helping students with complex assignments, she works as a part-time essay writer, providing top-quality essay writing services and academic projects. An efficient writer, she delivers projects in good time, ensuring that her clients are satisfied and content.



 

What Are The 3 Reasons To Urgently Rebrand Yourself?

3 Reasons You May Need to Urgently Rebrand And Yes, Covid Is One of Them
Avatar

Published on Dec 12, 2020

By Shona Maitland


Your brand is your fingerprint, your voice, your very essence of business being. It’s the sum total of everything you do, everything you offer, everything you believe, everything you project. Get it right, and your business thrives. Get it wrong, and you could lose customers by the droves. Let’s avoid that at all costs.

Here are three important reasons you may need to rebrand urgently: 

1. Your branding makes people think of a pandemic 

When I write the word “Covid-19”, what images do you think of?  Sickness? Stretchers? Viruses? Microbes? Face masks? Colors like red, black, clinical blue, and surgeon-gown-green? What words do you think of? Contagious? Sick? Quarantine? Death? Cough? Sneeze? Testing?

How do you feel when you think about Covid-19? Scared? Isolated? Anxious? Annoyed? Angry? Grief-stricken? Lonely? These are just a handful of common images, feelings and words associated with the pandemic, and none of them are particularly uplifting.  Yet, they may be the very words associated with your brand, if elements of your branding remind people of the virus. You might be wondering, “How would any brand possibly be associated with Covid-19?” 

Well, it might just be coincidence and plain bad luck. For example, years ago I saw a business logo on a van where the letter “o” within the logo was made into a little, spiky virus ball, almost identical to the ones we currently and constantly see on our televisions and news feeds. 

If that company is still operating today, I’d suggest an urgent rebrand. Despite the logo possibly working for them in the past, it will now be linked, even just fleetingly and subconsciously, to something negative and dangerous. It could impact sales. In the above example, the logo lettering was deliberately crafted to look like a virus, but what of all the quirky shapes and images that accidentally look like viruses? 

In my opinion, they should change.  It’s true, Covid-19 will pass but in the meantime, the owners of those businesses are trying to run their brands under a banner of positivity, which is challenging given the possible association with the virus. If you want a positive brand, you must create branding that triggers positive feelings, not negative ones. 

“Brand is just a perception, and perception will match reality over time.” – Elon Musk

Make no mistake, brands are getting it wrong. Viewers in the United Kingdom were repelled by a KFC television advertisement featuring people licking their oily fingers in public spaces, after chomping on the chicken. 

What did viewers instantly think of? Covid-19! They were unimpressed that KFC was encouraging people to lick their fingers during a health crises.  KFC pulled the ad. If they hadn’t, their brand could have been temporarily fried. KFC would have been seen as reckless and irresponsible, and definitely not doing their bit for the pandemic.

In a nutshell, Covid-19 is currently imbedded in the collective global conscience. If your branding is associated with it in a negative way, consider rebranding ASAP. If you cannot invest in rebranding, try to remove or tastefully obscure the images that create the negative association.

The Dream of Working From Home and Enjoying the Good Life Is Here! Click Here To Learn More.

2. Your branding is offensive 

Stroll around certain parts of the internet and social media, and you’ll see rampant, chest-thumping, offense taking. You aren’t expected to know everything people are offended about, needless to say, it’s a lot! Some of it completely frivolous. But there are also many legitimate reasons why people take offense. 

With that in mind, the key areas to naturally avoid are: racism, sexism and anything that insults, attacks or marginalizes people because of their age, intelligence, religion, gender, sexuality, physical appearance, and mental or physical disabilities. A timely and well-publicized example of rebranding amidst the foreground of Black Lives Matter, is the NFL team formerly known as the Redskins, who are now temporarily known as the Washington Football Team. 

Redskins is a disparaging term for Native Americans, and it had been the team’s name since 1933 after initially being called the Boston Braves in 1932, prior to moving to Washington. After years of protests from Native Americans, fans and players, the Redskins leadership announced they’d drop the name and logo after a review process, to the anger of some, and the relief of many. 

There has been mockery around the temporary name: the Washington Football Team, and admittedly, it is beige – but likely deliberately so, to avoid any attacks relating to creativity, given it is impermanent. 

Importantly, management understood the very message I’m highlighting in this article, that sometimes the need to rebrand is urgent. While it took the leadership a long time to get to this point, once the decision was made, there was urgency to follow through. Given the process of creating a new brand is going to take time, a temporary new name was pressingly necessary. 

If you’ve ever received complaints about your brand, or sensed a general unease amongst clients and potential customers toward it; or indeed, felt uncomfortable yourself, it’s urgently time to rebrand. 

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” – Richard Branson

Sol U Guard – Only From Melaleuca. Non-Toxic. Safe For The Environment. Contains Thymol From Essential Thyme Oil and Citric Acid. EPA Certified Covid 19 “Rona Killer”. Click Here To Learn More!

3. You’re embarrassed of your branding

An entrepreneur came to me with a common problem. She’d started her business years ago with little money, creating the brand entirely on her own, including designing the logo. As her business developed, it quickly outgrew the branding, and certainly was not reflective of her polished image anymore. 

Her embarrassment was so intense she stopped handing out business cards, using business stationery and telling people to visit her website. Yet, she saw rebranding as a low priority. Until of course, sales began to dwindle. All of a sudden, rebranding became an urgent task because she wanted to shout loudly and proudly about her business again, but couldn’t do so with her existing branding.

My suggestion is, don’t wait for business to falter. If you’re embarrassed about your branding, treat rebranding as a top priority, proactively rather than reactively. 

Although rebranding is a process you’d like to undertake in your own time, there are occasions where it becomes an urgent matter, particularly if your branding causes offense or creates a negative perception around your business. In some cases, saying goodbye to your existing branding might be hard, but saying goodbye to your business, as a possible result of that branding, is much harder. Stay clear, stay respectful, stay congruent, stay the course.

RELATED TOPICS:BRANDINGBRANDING TIPSBUILDING YOUR BRANDBUSINESSENTREPRENEURSHOW TO BUILD A BRANDWHY YOU NEED TO REBRANDDON’T MISSEntrepreneurs: 7 Tools For Improving Your Edge

Avatar

 

 

 

Shona Maitland

Shona Maitland has 10+ years experience as a business owner, brand strategist and designer at Shona Creative. She has further expertise in ethical and socially-responsible businesses and charities at Brands of Change, her second business.


Tom Satterly Is One Bad Mother. He Was Involved In The Black Hawk Down Mission In Somalia and Was Also Involved in The Capture Of Saddam Hussein. Click Here To Learn More!