Tag Archives: How to Close Sales Faster In a Pandemic

If You Want to Be a Successful Entrepreneur, Take Note of These 7 Lessons

While everyone seems to have a good business concept, few ever execute their ideas successfully.
If You Want to Be a Successful Entrepreneur, Take Note of These 7 Lessons
By: Alejandro Saracho

One of the main objectives of creating a business is related to the generation of wealth: for the environment, for society, and for the business owner.

The generation of wealth is related to money and its correct management. Many entrepreneurs start their business as operators or technicians and never delve into money management. That makes their businesses stay small or not survive over time.

That is why I decided to write this article entitled “7 secrets of money to undertake successfully”:

1. Entrepreneurial Mindset

Many people think that all they need to start is a good idea. Unfortunately, it is not like that, good ideas abound everywhere and are destined to die if you do not have an entrepreneurial mindset.

Creating a new business requires hard work, high tolerance for frustration, being willing to carry on when it seems like all is lost, implementation, implementation, and more implementation. But above all, it requires an obsession to achieve your dreams, more than an obsession to generate money.

If you look for money, your chances of success will decrease (because at the beginning you won’t have it). If you seek to transform people’s lives and make a change on the planet, money will come as a consequence.

So do you or do you not have an entrepreneurial mindset?

2. Viable Business Model

Most people who start a business become obsessed with their brand and their product, and this is one of the most common mistakes I see in entrepreneurs. Your brand and your product are worth nothing unless they show that they are capable of generating money.

  • First: you need to make sure that someone is willing to buy your product/service. Describe who your valuable customer would be, approach people who meet the characteristics, and see if they are willing to buy.
  • Second: you need to develop your business model — that is, know how to interconnect all parts of your business. You need to know how you are going to attract prospects, how you are going to convert them into customers, how you are going to produce and deliver your product or service, how you are going to charge, and how you are going to pay. When you have it assembled, you will realize that your model requires money to function. Those are your costs and your expenses.
  • Third: you need to make your financial statements or your numbers and make sure that your business is profitable and scalable. You find profitability when you calculate your sales minus your costs and minus your expenses. You find scalability when you validate that there are many people who meet the characteristics of your valued customer, that you can serve them through your business model, and that you have enough money to start and maintain it.

If you meet these three points, we can say that your business is viable. If you realize that it is not, you can adjust your business model as long as you validate that someone is willing to buy what you offer.

Your Dream of Working From Home and Enjoying the Good Life Is Here! Click Here to Learn More!

3. Absolute Austerity

One of the mistakes people make when starting their business is that they buy and overspend. They look for the best computer, the best offices, the best car or they use their money on things that are not directly related to generating sales.

A principle that Carlos Slim uses that I highly recommend is called Absolute Austerity. When you buy something, make sure that it is directly related to the generation of sales.

If you need a computer, ask yourself which computer meets your basic needs (not which one meets the needs of your ego). And ask yourself, if I buy a more expensive computer, will this increase my sales?

4. Cash Flow

Cash flow is the gasoline that drives businesses. Many businesses that are highly profitable (that is, that generate profit), die because the entrepreneur or business owner did not know how to manage their cash flow.

There are three levers that I recommend to manage your cash flow well:

  • The first: charge before and pay later. In this way, you can finance your business with the money of your clients, instead of you becoming their bank.
  • The second: handle low inventories. One of the places where your money gets stuck is in inventories if you have too much of it. Try not to give in to the temptation to buy too high a volume for a discount.
  • The third: reserve of protection. Try to have enough backup money to pay for one to two months of business. There are always fat cows and skinny cows. When you don’t have the money to pay for the lean operation, a profitable business ends up going out of business.

5. Reinvest Your Profits

One of the temptations of the entrepreneur is to spend his earnings as soon as they arrive. My suggestion is to reinvest them in the same business. You can use them to attract more prospects with marketing and sales or to streamline your operation and lower your costs and expenses.

Until when should you reinvest your earnings? Until you have reached a good critical mass and the business can operate even without you.

Gas Prices Are Heading Higher. Where Will They End Up At? Enroll For Your Chance of Winning a $1000 Gas Gift Card. Click Here to Enter! 

6. Plan Your Transition

One of the questions that I get asked the most is: when is the right time to quit my job and dedicate myself fully to my business?

The answer is when your business is able to generate enough money (consistently and constantly) to replace the salary that your work generates.

It is important to plan the transition with clear goals and objectives. In such a way that you say: in six months the business must leave me this amount of money. When I reach this amount of money I will quit my job. This way you will know where to focus and when the transition will occur.

And I know that many entrepreneurs are kamikazes and are willing to quit right now.

Can you do it and achieve it successfully? Of course. However, if you want to avoid or lessen the impact of entrepreneurial trauma and emotional crises, I recommend planning your transition.

7. Continuous Learning

This part is essential for any entrepreneur. You need to be willing to continually learn if you want to be successful. If you don’t like learning, maybe entrepreneurship is not for you because, in a short time, you will become obsolete and the business will end up failing.

Now, there is a type of education for every purpose.

  1. If you want to learn to be a better collaborator in a company, you need to consider academic education (such as masters, diplomas, specialties).
  2. If what you want is to learn how to generate better results in your business, what you need is focused education (such as conferences, seminars, workshops).

The difference between the two is that the first gives you a lot of theory (and takes a lot of time) and teaches you how to run someone else’s business and the second teaches you implementable principles (in a short time) and teaches you how to run your business.

What is the first thing that I recommend you learn? To manage your money. To manage your personal finances.

Business money is a reflection of how you handle your money. If you learn to do it, you will achieve that your business generates sustainable results.

Related:

30 Ways to Become a More Successful Entrepreneur (neilpatel.com)


The New Online Classified Ads Site Designed to Make You Money, Save You Money, and Improve Your Life, Is Here!

What Are The 3 Reasons To Urgently Rebrand Yourself?

3 Reasons You May Need to Urgently Rebrand And Yes, Covid Is One of Them
Avatar

Published on Dec 12, 2020

By Shona Maitland


Your brand is your fingerprint, your voice, your very essence of business being. It’s the sum total of everything you do, everything you offer, everything you believe, everything you project. Get it right, and your business thrives. Get it wrong, and you could lose customers by the droves. Let’s avoid that at all costs.

Here are three important reasons you may need to rebrand urgently: 

1. Your branding makes people think of a pandemic 

When I write the word “Covid-19”, what images do you think of?  Sickness? Stretchers? Viruses? Microbes? Face masks? Colors like red, black, clinical blue, and surgeon-gown-green? What words do you think of? Contagious? Sick? Quarantine? Death? Cough? Sneeze? Testing?

How do you feel when you think about Covid-19? Scared? Isolated? Anxious? Annoyed? Angry? Grief-stricken? Lonely? These are just a handful of common images, feelings and words associated with the pandemic, and none of them are particularly uplifting.  Yet, they may be the very words associated with your brand, if elements of your branding remind people of the virus. You might be wondering, “How would any brand possibly be associated with Covid-19?” 

Well, it might just be coincidence and plain bad luck. For example, years ago I saw a business logo on a van where the letter “o” within the logo was made into a little, spiky virus ball, almost identical to the ones we currently and constantly see on our televisions and news feeds. 

If that company is still operating today, I’d suggest an urgent rebrand. Despite the logo possibly working for them in the past, it will now be linked, even just fleetingly and subconsciously, to something negative and dangerous. It could impact sales. In the above example, the logo lettering was deliberately crafted to look like a virus, but what of all the quirky shapes and images that accidentally look like viruses? 

In my opinion, they should change.  It’s true, Covid-19 will pass but in the meantime, the owners of those businesses are trying to run their brands under a banner of positivity, which is challenging given the possible association with the virus. If you want a positive brand, you must create branding that triggers positive feelings, not negative ones. 

“Brand is just a perception, and perception will match reality over time.” – Elon Musk

Make no mistake, brands are getting it wrong. Viewers in the United Kingdom were repelled by a KFC television advertisement featuring people licking their oily fingers in public spaces, after chomping on the chicken. 

What did viewers instantly think of? Covid-19! They were unimpressed that KFC was encouraging people to lick their fingers during a health crises.  KFC pulled the ad. If they hadn’t, their brand could have been temporarily fried. KFC would have been seen as reckless and irresponsible, and definitely not doing their bit for the pandemic.

In a nutshell, Covid-19 is currently imbedded in the collective global conscience. If your branding is associated with it in a negative way, consider rebranding ASAP. If you cannot invest in rebranding, try to remove or tastefully obscure the images that create the negative association.

The Dream of Working From Home and Enjoying the Good Life Is Here! Click Here To Learn More.

2. Your branding is offensive 

Stroll around certain parts of the internet and social media, and you’ll see rampant, chest-thumping, offense taking. You aren’t expected to know everything people are offended about, needless to say, it’s a lot! Some of it completely frivolous. But there are also many legitimate reasons why people take offense. 

With that in mind, the key areas to naturally avoid are: racism, sexism and anything that insults, attacks or marginalizes people because of their age, intelligence, religion, gender, sexuality, physical appearance, and mental or physical disabilities. A timely and well-publicized example of rebranding amidst the foreground of Black Lives Matter, is the NFL team formerly known as the Redskins, who are now temporarily known as the Washington Football Team. 

Redskins is a disparaging term for Native Americans, and it had been the team’s name since 1933 after initially being called the Boston Braves in 1932, prior to moving to Washington. After years of protests from Native Americans, fans and players, the Redskins leadership announced they’d drop the name and logo after a review process, to the anger of some, and the relief of many. 

There has been mockery around the temporary name: the Washington Football Team, and admittedly, it is beige – but likely deliberately so, to avoid any attacks relating to creativity, given it is impermanent. 

Importantly, management understood the very message I’m highlighting in this article, that sometimes the need to rebrand is urgent. While it took the leadership a long time to get to this point, once the decision was made, there was urgency to follow through. Given the process of creating a new brand is going to take time, a temporary new name was pressingly necessary. 

If you’ve ever received complaints about your brand, or sensed a general unease amongst clients and potential customers toward it; or indeed, felt uncomfortable yourself, it’s urgently time to rebrand. 

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” – Richard Branson

Sol U Guard – Only From Melaleuca. Non-Toxic. Safe For The Environment. Contains Thymol From Essential Thyme Oil and Citric Acid. EPA Certified Covid 19 “Rona Killer”. Click Here To Learn More!

3. You’re embarrassed of your branding

An entrepreneur came to me with a common problem. She’d started her business years ago with little money, creating the brand entirely on her own, including designing the logo. As her business developed, it quickly outgrew the branding, and certainly was not reflective of her polished image anymore. 

Her embarrassment was so intense she stopped handing out business cards, using business stationery and telling people to visit her website. Yet, she saw rebranding as a low priority. Until of course, sales began to dwindle. All of a sudden, rebranding became an urgent task because she wanted to shout loudly and proudly about her business again, but couldn’t do so with her existing branding.

My suggestion is, don’t wait for business to falter. If you’re embarrassed about your branding, treat rebranding as a top priority, proactively rather than reactively. 

Although rebranding is a process you’d like to undertake in your own time, there are occasions where it becomes an urgent matter, particularly if your branding causes offense or creates a negative perception around your business. In some cases, saying goodbye to your existing branding might be hard, but saying goodbye to your business, as a possible result of that branding, is much harder. Stay clear, stay respectful, stay congruent, stay the course.

RELATED TOPICS:BRANDINGBRANDING TIPSBUILDING YOUR BRANDBUSINESSENTREPRENEURSHOW TO BUILD A BRANDWHY YOU NEED TO REBRANDDON’T MISSEntrepreneurs: 7 Tools For Improving Your Edge

Avatar

 

 

 

Shona Maitland

Shona Maitland has 10+ years experience as a business owner, brand strategist and designer at Shona Creative. She has further expertise in ethical and socially-responsible businesses and charities at Brands of Change, her second business.


Tom Satterly Is One Bad Mother. He Was Involved In The Black Hawk Down Mission In Somalia and Was Also Involved in The Capture Of Saddam Hussein. Click Here To Learn More!

How To Survive and Thrive During the Pandemic of Covid 19.

 
Starting a Business from Home is the Only Way to Survive and Thrive During the Pandemic of Covid 19.

Dateline: Creve Coeur, MO. USA.

By: Jeffrey L. Klump 10/03/2020


The world is much different than it was just one year ago.

People have gotten use to the new vocabulary such as “social distancing” and wearing masks.

Regardless of what political spectrum you may fall under, the economic implications are staggering.

Very few people are buying the propaganda that the economy is recovering.

We keep hearing, including at the most recent political debate, that the stock market is at an all time high.

That may be true, but the stock market has nothing to do with the real economy.

Massive jobs layoffs continue, and the lines at food banks are getting longer.

The most recent Gross Domestic Product(GDP) estimate is a staggering minus 31%. That number is huge and it maybe worse than that.

The United States economy needs to be retooling itself and getting ready to start producing items such as paper products and things that we have become way to dependent on other countries, especially China, but I do not see that happening.

Our trade balance with China is still out of whack which means we are way too dependent on them for basic materials including toilet paper, kleenex, scott towels, and the list goes on.

The United States for far too long has become a consumer nation and this needs to be reversed immediately, otherwise, our dependence on other countries will continue.

We must become a producer nation once again if we are to have any sort of the American Dream in our future.

That is where small business plays a huge role. The problem is, with the new rules and fear of the Covid 19 pandemic, that has put a stranglehold on small businesses from operating as normal and profitable. This in turn could lead to more jobs layoffs.

Those who are not mechanically inclined like carpenter’s, contractor’s, mechanic’s, tool & die maker’s, need to develop their own new skills from home.

There are literally thousands of ways to make money from home or online and not working for someone else. You could have an idea that could be worth a lot of money just rolling around in your head, and you never thought twice about doing anything about it.

Then there are already established companies looking for people to sell or promote their products for them.

One of the keys to creating long term wealth is by selling something or investing in something that produces monthly residual and passive income.


Covid 19 has changed the way America does business. Now, more than ever, people are starting a business from home. Here at Melaleuca, we have been producing American made products since 1985 and also provide a way for Americans to earn residual and passive income. To learn more,

 


Don’t look to Washington to save you. You should know by now that politicians only care about themselves and enriching themselves and their friends and financial backers.

Get together with your family and friends and develop a plan where you can work together on starting a business from home and then monetize it and share with others.

Learn to be dependent on yourselves and try to learn new skills that you can use and that you can eventually teach to others.

Most politicians and government bureaucrats have never started a business or been in business for themselves. They do not have any answers when it comes to improving our economy and helping you survive and thrive.

The only answer in Washington is for you to become dependent on them. That approach has never worked in any other country before and it won’t work here either.

Corporate layoffs are continuing. The need for people to earn additional income has never been greater. The new online classifieds ads list to help you make money, save money, and improve your life, is Jeff’s List.

So many people have hidden skills and talents that they never have tried to use before. Most don’t know they have them. Many have been told your idea won’t work and so they do nothing because no one supports them with positive reinforcement. Just think if Einstein or the greatest inventor, Nikola Tesla were told that, and they listened to them. Where would we be?

The current environment of Covid 19 is not going away regardless of who is in the White House.

You can, however, survive and thrive during the pandemic called Covid 19. All you need to do is believe in yourself and learn new skills and you will be on your way.


 

 

Users can enter their email to receive a free Walmart Gift Card.

 

Every day is Freebie Day at Get it Free! Don’t let the samples go unclaimed, get yours by joining today! We publish new deals every day, so you won’t miss a thing. Lucky for you, today you get a chance to win AMAZING prizes, so play now!

 


There are many people who want to work from home or start a business from home, but don’t know how to get started or where to look. The TW3 Work From Home Business Opportunity may be right for you. You can learn new skills in the area of digital marketing, blogging, social media marketing, affiliate

marketing, and much more. You also have a built-in product and service ready to sell if you do not have one or want to create one. Click on the video for more information.  

Related:

http://howtomakemoneytoday.us

35 Clever Ways to Make Extra Money (msn.com)

 

 

Why Are Sales People Needed In A Pandemic?

Are Salespeople Needed In a Pandemic?

BY: MARK HUNTER PUBLISHED ON: SEP 23, 2020|CATEGORIES: SALES MINDSETSALES MOTIVATIONSALES PROCESS1 COMMENT


 

Are salespeople even needed right now during pandemic? There are lots of businesses out there with a lot of salespeople saying that they’re not needed. Many companies are saying they are just going to take whatever business rolls into them, because right now during a pandemic, they can’t afford salespeople. Let me tell you something: you can’t afford to not have salespeople. Period.

I’m going to walk you through 10 reasons to help answer this question: are salespeople needed in a pandemic? But first, I hope you take a moment to hit subscribe, so you can watch the new video I post every week. Each video is on a critical topic that’s pertinent to the world we live in right now during a pandemic.

Salespeople are needed more than ever right now. The customer doesn’t know what they don’t know, so it’s your job as the salesperson, part of the sales team, to help them.

1. R&D Department

You are your customer’s research and development source. It’s your job to provide your customers with ideas. You are their department to research and develop in order to help them develop solutions. You have to be seen as operating in that area of expertise.

If you’re not bringing research and development insights to your customers, you’re not doing your job. All you’re doing is acting as a rain barrel collecting the business that comes in. Your job is to incrementally help your customers identify solutions. And that leads me to our next reason…

2. Solutions

Like I stated earlier, customers don’t know what they don’t know; therefore, unless you provide them with solutions, they will just go with what they think they need. The problem is that what they think they need might not even be close to what they really need to reach a solution.

It’s your job to be the critical person that doesn’t just supply them with what they want, but what they really need. That’s the solution.

3. Knowledge

You have more knowledge and more expertise regarding what you sell and how you help customers then your customers will ever have. I will continue to remind you that the customer doesn’t know what they don’t know. It’s true. The only way you counteract that fact is by bringing them more knowledge each time you meet with a customer.

Ask yourself what you can do with the customer today to help them become more informed. How can you share your knowledge with them?

4. Morale Builder

You might think this one is little bit weird. No, it’s not. Customers are more confused than ever. It’s strange times out there. Your objective is to be the optimist. Be the one to help them get through the uncertainty and struggles.

You are the morale builder to each of your customers. Oh, and by the way, as a salesperson in a company, you’re also the morale builder to the employees within the company, because you get to interface with every side out there. You get to see everything.

5. Networking Agent

This is different than just networking. Again, it’s your objective to help customers. This might relate to what you sell, but it might also relate to connecting with somebody else. Connecting people is helping people.

You are an agent to your network. When you do that, you increase the value that you bring to other people which will undoubtedly increase the value that you receive from other people. It works both ways.

6. Problem Solver

Go back to what we’ve been talking about again and again: customers don’t know what they don’t know. In addition, they often have a problem that they’re stuck on. Because of your knowledge, solutions, the research and development work you’ve done, you’re able to help them solve their problems.

Think about the times that you’ve been able to help customers overcome a challenge that they’ve been stuck on for a long time. It’s incredible when you’re suddenly able to provide a much-needed solution. Right now, that’s the value of why you need to be in sales and why as an organization, you have to have a sales team.

7. Economic Force

Is this some sort of macro solution to the global economy? No. You’re an economic force to your customers, because you’re helping them do whatever it is that they need to do more efficiently. This goes for B2B or B2C. This allows the customer to get onto their next thing, their next solution, and the next idea. You are helping them become more efficient. When we become more efficient, we become an economic growth machine.

Economic force has to do with our customers, but it also has to do with what we’re all doing internally. We’re helping. We’re helping our employees remain employed. We’re helping those vendors who sell to us stay in business. We are truly an economic force; sales is what will drive the economy back.

8. Customer Insights

This is incredibly valuable. As you talk with customers, you learn things, and this is what customers are looking for. This is really what they want. In turn, learning will help you too bringing ideas about how you can better help customers. It’ll provide ideas that you can share with others in your supply chain and vendors. What you learn can also be shared with other people within your own company.

Customer insights bring vital information. When I said research and development early on, I was looking from an external standpoint. Customer insights, on the other hand, is internal. You are the one who gets to take in all of this information.

9. Job Creator

You know that the more successful you are, the more stable your job is. Guess what that means? You are creating your job, but you’re also creating jobs for the people you’re helping.

Let’s go back to every other piece that I’ve been talking about here. You are helping businesses stay employed. Every day I meet with companies and my whole objective is to leave them in a better state, so they can create more jobs. That’s your goal too.

By the way, the job creator role that you play is also internal within your own company because remember, if you and sales weren’t out doing what you’re doing, other people in your company / supply chain wouldn’t have a job.

Stop Complaining About Not Having Enough Money. Click Here to Get Start with the TW3 Work From Home Business Opportunity!

10. Business Counselor

You must take this one very seriously.

Right now, because of all the confusion and chaos out there, it’s your duty to be the voice of reason and normalcy. You are the one who can listen and just share ideas. What you share may go way beyond anything that you sell or the industry that you work in. That’s the business counselor’s job, because at the end of the day, we are talking about B2B business to business and B2C business to consumer.

However, it’s also H.H., human-to-human. In that regard, you’re a business counselor and a human counselor. In a pandemic, salespeople are needed now more than ever. I can’t stress this enough. It’s one of the reasons I wrote the book, A Mind for Sales. I firmly believe that when you have a mind for sales, it’s amazing how you’ll power through every situation that comes your way.

Copyright 2020, Mark Hunter “The Sales Hunter” Sales Motivation Blog.  Mark Hunter is the author of A Mind for Sales and High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results.


Need Cash Now?

ICashLoans