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Why Are Sales People Needed In A Pandemic?

Are Salespeople Needed In a Pandemic?

BY: MARK HUNTER PUBLISHED ON: SEP 23, 2020|CATEGORIES: SALES MINDSETSALES MOTIVATIONSALES PROCESS1 COMMENT


 

Are salespeople even needed right now during pandemic? There are lots of businesses out there with a lot of salespeople saying that they’re not needed. Many companies are saying they are just going to take whatever business rolls into them, because right now during a pandemic, they can’t afford salespeople. Let me tell you something: you can’t afford to not have salespeople. Period.

I’m going to walk you through 10 reasons to help answer this question: are salespeople needed in a pandemic? But first, I hope you take a moment to hit subscribe, so you can watch the new video I post every week. Each video is on a critical topic that’s pertinent to the world we live in right now during a pandemic.

Salespeople are needed more than ever right now. The customer doesn’t know what they don’t know, so it’s your job as the salesperson, part of the sales team, to help them.

1. R&D Department

You are your customer’s research and development source. It’s your job to provide your customers with ideas. You are their department to research and develop in order to help them develop solutions. You have to be seen as operating in that area of expertise.

If you’re not bringing research and development insights to your customers, you’re not doing your job. All you’re doing is acting as a rain barrel collecting the business that comes in. Your job is to incrementally help your customers identify solutions. And that leads me to our next reason…

2. Solutions

Like I stated earlier, customers don’t know what they don’t know; therefore, unless you provide them with solutions, they will just go with what they think they need. The problem is that what they think they need might not even be close to what they really need to reach a solution.

It’s your job to be the critical person that doesn’t just supply them with what they want, but what they really need. That’s the solution.

3. Knowledge

You have more knowledge and more expertise regarding what you sell and how you help customers then your customers will ever have. I will continue to remind you that the customer doesn’t know what they don’t know. It’s true. The only way you counteract that fact is by bringing them more knowledge each time you meet with a customer.

Ask yourself what you can do with the customer today to help them become more informed. How can you share your knowledge with them?

4. Morale Builder

You might think this one is little bit weird. No, it’s not. Customers are more confused than ever. It’s strange times out there. Your objective is to be the optimist. Be the one to help them get through the uncertainty and struggles.

You are the morale builder to each of your customers. Oh, and by the way, as a salesperson in a company, you’re also the morale builder to the employees within the company, because you get to interface with every side out there. You get to see everything.

5. Networking Agent

This is different than just networking. Again, it’s your objective to help customers. This might relate to what you sell, but it might also relate to connecting with somebody else. Connecting people is helping people.

You are an agent to your network. When you do that, you increase the value that you bring to other people which will undoubtedly increase the value that you receive from other people. It works both ways.

6. Problem Solver

Go back to what we’ve been talking about again and again: customers don’t know what they don’t know. In addition, they often have a problem that they’re stuck on. Because of your knowledge, solutions, the research and development work you’ve done, you’re able to help them solve their problems.

Think about the times that you’ve been able to help customers overcome a challenge that they’ve been stuck on for a long time. It’s incredible when you’re suddenly able to provide a much-needed solution. Right now, that’s the value of why you need to be in sales and why as an organization, you have to have a sales team.

7. Economic Force

Is this some sort of macro solution to the global economy? No. You’re an economic force to your customers, because you’re helping them do whatever it is that they need to do more efficiently. This goes for B2B or B2C. This allows the customer to get onto their next thing, their next solution, and the next idea. You are helping them become more efficient. When we become more efficient, we become an economic growth machine.

Economic force has to do with our customers, but it also has to do with what we’re all doing internally. We’re helping. We’re helping our employees remain employed. We’re helping those vendors who sell to us stay in business. We are truly an economic force; sales is what will drive the economy back.

8. Customer Insights

This is incredibly valuable. As you talk with customers, you learn things, and this is what customers are looking for. This is really what they want. In turn, learning will help you too bringing ideas about how you can better help customers. It’ll provide ideas that you can share with others in your supply chain and vendors. What you learn can also be shared with other people within your own company.

Customer insights bring vital information. When I said research and development early on, I was looking from an external standpoint. Customer insights, on the other hand, is internal. You are the one who gets to take in all of this information.

9. Job Creator

You know that the more successful you are, the more stable your job is. Guess what that means? You are creating your job, but you’re also creating jobs for the people you’re helping.

Let’s go back to every other piece that I’ve been talking about here. You are helping businesses stay employed. Every day I meet with companies and my whole objective is to leave them in a better state, so they can create more jobs. That’s your goal too.

By the way, the job creator role that you play is also internal within your own company because remember, if you and sales weren’t out doing what you’re doing, other people in your company / supply chain wouldn’t have a job.

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10. Business Counselor

You must take this one very seriously.

Right now, because of all the confusion and chaos out there, it’s your duty to be the voice of reason and normalcy. You are the one who can listen and just share ideas. What you share may go way beyond anything that you sell or the industry that you work in. That’s the business counselor’s job, because at the end of the day, we are talking about B2B business to business and B2C business to consumer.

However, it’s also H.H., human-to-human. In that regard, you’re a business counselor and a human counselor. In a pandemic, salespeople are needed now more than ever. I can’t stress this enough. It’s one of the reasons I wrote the book, A Mind for Sales. I firmly believe that when you have a mind for sales, it’s amazing how you’ll power through every situation that comes your way.

Copyright 2020, Mark Hunter “The Sales Hunter” Sales Motivation Blog.  Mark Hunter is the author of A Mind for Sales and High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results.


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How To Change Your Life

The Two Meetings with Gary Vaynerchuk That Changed My Life

Four lessons in life and business with one of the world’s savviest marketers.

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The Two Meetings with Gary Vaynerchuk That Changed My Life
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ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTORCEO of SJECGlobal.com

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September 21, 2020 6 min read

Opinions expressed by Entrepreneur contributors are their own.


Savvy entrepreneurs are familiar with Gary Vaynerchuk books like #AskGaryVeeCrush It and Crushing It. Those in the social media world know Gary Vaynerchuk as a brilliant marketer and entrepreneur. I had the opportunity to see Vaynerchuk speak before he was a social media phenomenon with eight million Instagram followers, and the lessons he taught that day are ones I still reference today.  

It was 2007, and I was one of a group of 300 entrepreneurs who saw Vaynerchuk at his very first public speaking appearance. We had heard of this crazy Russian with the funny name, but none of us knew what to expect. I remember sitting there listening to Vaynerchuk speak and thinking, “This guy is amazing – but I have no idea what he’s talking about.”

Social media was still a burgeoning industry in 2007, and frankly, pretty much his entire talk went right over my head. So he finishes with his speech (no notes or PowerPoint, of course) and then says to the audience: “Any questions?”

I looked around the room, and there was an awkward silence. No one raised their hand. So I slowly put my hand up. Vaynerchuk calls on me. I gulp.

I said, “Well Gary, everything you just said was brilliant. But I have no idea what you just said.”

The audience burst into spontaneous laughter and applause. I think a lot of other people were thinking what I was thinking and were glad I spoke up. Vaynerchuk’s response is just one of the brilliant lessons he’s taught me in the decade-plus since then. 

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Give away your content for free

When I asked the question, Vaynerchuk didn’t miss a beat. He says to me: “What do you do?”

I said, “I’m a business coach. I help entrepreneurs grow their business and have more financial freedom and time freedom.”

He says, “Perfect! Do you sell books, online courses and coaching programs?”

I said yes.

He says, “Great! Now I want you to start giving away all that stuff for free.”

I sat there, dumbfounded. Remember, this was back in 2007. Today, everyone gives away content to bring attention to their brands and companies. But back then, it seemed like a new concept, at least the way he was saying it. 

Long story short: I followed Vaynerchuk’s advice. (My momma didn’t raise no dummy.) I started giving away my content on platforms like FacebookYouTube, in videos, on my blog and on podcasts. Following his advice has become one of the cornerstones of my customer acquisition model, arguably the most important one.

Related: The Headline That Made Gary Vaynerchuk’s Head Explode

Put family first

Soon after that first life-changing meeting with Vaynerchuk, I had a second opportunity to spend time with him — this time, when I hosted him in my car. Vaynerchuk was about to go on his very first book tour, so I called his office, asked for his assistant and told them: “Hey, I’m a huge Gary Vee fan, and I’d love to host him while he’s here in Ohio.”

His assistant said, “Great! We were actually looking for somebody to do that.”

“I’m your man!” I said.

I remember how focused and driven Vaynerchuk was, but the thing that stood out to me the most was how he put family first. Vaynerchuk would take phone call after phone call — with CEOs, celebrities, his staff. Because he was in my car, I couldn’t help hearing his end of the conversation. During many of these important phone calls, he’d say this: “Sorry man, I gotta call you back. My wife’s calling.” Then he would click over to speak with his wife, and without the slightest hint of irritation, he’d say: “Hi honey, what’s up?”

Vaynerchuk’s Twitter profile says “Family First,” but that’s something many people in our industry say without actually following through. But I can tell you from firsthand experience that Vaynerchuk does indeed put his family first. 

Related: Gary Vaynerchuk and 8 Business Moguls Reveal Their Secrets for Building an Unstoppable Brand

Be present

One of the other things I noticed during that trip was how Vaynerchuk never hurried anyone. He was exactly the opposite of many of the divas you see on social media today. For example, after his book signing, I took him to a party that was held in his honor and filled with “Vayniacs” (passionate Gary Vaynerchuk fans).

You might expect the guest of honor to be “too busy” or “too important” to talk to everyone. Well, in many cases, you’d be right. But not our man Gary Vee.

Nope, Vaynerchuk took the time to talk with every single person who wanted to talk with him, no matter how long it took. He was completely present with each person. He looked them in the eyes and really listened to what they were saying. 

Related: Gary Vaynerchuk Is Showing Us How to Make It as an Entrepreneur

Be yourself

One big lesson I learned from spending time with Vaynerchuk is that you have to be yourself (as cliché as it sounds). I swear I’m not making this up, but in the two days I spent with him, I never once saw him go to the bathroom; he ate about enough to fill a hummingbird; and according to his schedule, he slept maybe four hours a night.

I finally asked him about that, and he admitted, “I’ve always had a weird metabolism. I don’t need to eat or sleep much.” (I didn’t press him about the bathroom part.)

That might work for him, but I eat like a horse and need sleep, like a LOT of sleep. Don’t try to be like Vaynerchuk if that’s not your body or your metabolism. 

I’ll always be grateful for the opportunity to spend time with Vaynerchuk and learn from him, as well as for the life and business lessons he taught me that I continue to use today. 


How To Develop Traits For Success From 7 Entrepreneurs

7 Entrepreneurs and Their Traits That We All Can Develop for Success

Published 4 hours ago

on Sep 15, 2020

By Madhur Kushwah


Succeeding in life and entrepreneurship takes more than just desire and passion. According to many successful entrepreneurs, life rewards people who take time to cultivate their minds for success.

If you have read Napoleon Hill’s Think and Grow Rich, you might recall his idea of a mastermind alliance. In case you’re not familiar with the book — a mastermind alliance is “a friendly alliance with one or more people who will encourage one to follow through with both plan and purpose.”

Imagine what wonders you would make if you could have the most successful people as your allies. In this blog post, I have listed 7 successful entrepreneurs and their advice to develop traits for success.

1. Gary Vaynerchuk – Enthusiasm

“If you 100% enjoy the chaos and the unknown, you’re an entrepreneur.”

Running a business involves dealing with many people and shouldering several responsibilities; at times, working this hard can exhaust you to unexpected levels. That’s why entrepreneurs need to be pleasantly energetic. 

If you have watched any of Gary’s videos, you can visibly tell that his energy is on another level. Being energetic helps Gary work long hours, like 12 – 14 hours a day. Gary suggests practising natural optimism for high energy.

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2. Grant Cardone – Confidence

“Comfort makes more prisoners than all the jails combined.”

Having confidence in your abilities will take you places. While on your entrepreneurial journey, people will point fingers at you for your decisions, choices and desires, but how you respond to them will depend on you.

The degree to which you have faith in your skills and vision will drive your efforts. If you have confidence in yourself, you’ll not budge from your goals. Confidence will also allow you to do more for other people. Keep doing the difficult things to build confidence, says Grant.

3. Narayana Murthy – Courage

“Progress is often equal to the difference between mind and mindset.”

Courage is the differentiating factor between successful and the rest. Entrepreneurship requires you to go out and make decisions that no one else is making. To do that, you need courage. 

Many entrepreneurs fail not because they lack skills or resources, but because they shrink when they should expand. All the stories we hear are stories of courageous decisions and not cowardice. Without courage, there is no progress in life and business. According to Murthy, openness to new ideas is what makes people and organizations courageous.

4. Mark Zuckerberg – Change

“People think innovation is just having a good idea but a lot of it is just moving quickly and trying a lot of things.”

Change is the only constant in life and entrepreneurship, and people who realise this are usually the ones who change the world. Often we make the mistake of sticking to one way of looking at things, which hinders our progress. Learning how to move quickly and at the right time is the winning formula of the game of entrepreneurship. Mark states to move quickly, “iterate, learn from the feedback and go from there.”  

5. Bill Gates – Gratitude

“Through it all, what makes you happy?”

On your entrepreneurial journey, there will be instances where you’ll feel dissatisfied with your progress. To keep dissatisfaction at bay, practise gratitude — it’ll keep you focused on your destiny. 

Helping others to achieve their goals is one of the many ways to practice gratitude. You can also do philanthropic work to express gratitude. Practising gratitude generates a cycle of good relationships by promoting others to do generous work. Giving $41.3 billion away is how Gates expresses his gratitude.

6. Jeff Bezos – Patience

“Put the customer first. Invent. And be patient.”

Sticking to a long term vision and having patience while you build your dream is important for success. Having patience can help you stay in the present moment, and consider the big picture. If you look at Bezos’ journey, you’ll notice Amazon has been around for 26 years, but it feels like it’s been in business for 7 or 10 years, which shows how patient the multibillionaire has been in building his company.

Patience allowed Bezos to build Amazon from a suburban Seattle garage company to a multinational conglomerate. Bezos says, stay focused on long-term to be patient. 

7. Steve Jobs – Leadership

“My job is not to be easy on people. My job is to make them better.”

Leadership is the most important trait of a successful entrepreneur. When you’re at the helm of an organization, people look up to you for inspiration and effective influential decision making. The ability to influence others will help you get the best out of the people. 

Jobs has been arguably the most influential corporate leader in the last century which allowed him to build Apple from scratch. Developing leadership skills will also help you impact people and touch their lives. ‘No excuses’ is the way forward to be an effective leader.

Which piece of advice from the 7 entrepreneurs above resonated most with you & why? Share your thoughts with us below!

RELATED TOPICS:CHARACTERISTICS OF SUCCESSENTREPRENEURIAL TRAITSHOW TO BECOME AN ENTREPRENEURHOW TO SUCCEEDJEFF BEZOSLEADERSHIPSTEVE JOBSSUCCESS ADVICESUCCESS TRAITSSUCCESSFUL LIFEDON’T MISSThe One Mindset You Need to Focus on to Thrive in Times of Uncertainty

Madhur Kushwah

Madhur Kushwah is a certified content marketer. Currently, he writes for a leading ed-tech company and Marketing Hashtags. Connect with him @madhur_kushwah!


How To Let Your Inner Leader Out

The 5 Ways On How To Let Your Inner Leader Out

Dateline: September 10th, 2020

By: Ben Grant


For some reason, many people think that such words as “leadership” or “leadership qualities” refer only to extraordinary people. But these words are not as special as they might seem to many. What is more, every person has the potential to become a leader, the only thing you need to do is wake certain qualities up. If you are doubting your skills, then our tips will help you reboot your inner leader. Below you will find out about the most common problems that prevent you from enhancing your inner leader, and the top five tips to help you solve them.

Why Don’t Most People Show Leadership in Life?

There are several common reasons that prevent many people from becoming leaders.

  • Unwillingness to Stand Out From the Crowd – Most people like to “live like everyone else” and go with the flow. In most cases, this is the result of their childhood experience. After showing an initiative at an early age, they received rejection or criticism. Therefore, the majority strive not to stand out from society, and calmly do what they are asked or ordered to do.
  • Internal Fears – Many people cannot reveal their inner leader due to the presence of fears and low self-esteem. The most common fear is the fear of failure. By the way, all this interferes not only with the manifestation of leadership qualities but also with living the way they really want to live. It is extremely difficult for many to cope with these fears on their own, but it is even more difficult to decide to fix these problems with the help of psychologists. Therefore, only a few become successful and can show their leadership potential.
  • The Misconception About Inner Leaders – Some people think that they will be able to show their leadership talent when needed. But in practice, they never reveal their potential. What is more, such people purposefully miss many opportunities and think that they will prove themselves next time.
  • Disbelief in Your Own Leadership Qualities – Many people think that leaders are born, not made. This stops them from awakening their inner leader and somehow expressing their individuality. Such people admire their successful peers but do not even know that they can do the same.

If at least one of the reasons seems to be about you, then it’s time to work on yourself and awaken your inner leader. It is important to remember that you have to follow the road to success day after day, since you cannot arrive at your final destination instantly. Therefore, the following tips will help you change your life.

“Do not follow where the path may lead. Go instead where there is no path and leave a trail.” – Ralph Waldo Emerson

Five Simple but Effective Tips to Awaken the Inner Leader:

 

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1. Look Inside Yourself

In order to become a leader, you need to start working on your personality. To lead other people and make them listen to you, you need to learn to lead yourself and be able to hear yourself first. It is a lot of work, but it is the key to success. The ability to lead yourself will allow you to become a leader for others. Consider the following 3 questions:

  • Why do I want to be a leader?
  • What will the development of leadership potential bring?
  • How do I need to act and think?

When you start to understand yourself, learn to listen to yourself, and put everything on the shelves, then you can start to act. Therefore, the first thing to do is to begin to understand what leadership means to you. 

Try to return to the above questions as often as possible, since, as soon as you start working hard in order to better yourself, your answers will change. These responses will guide you towards unlocking your inner leader.

2. Find and Accept Your Uniqueness

It is extremely important for you to bring out your uniqueness. Most people think that they are not that different from other people but, in fact, this is not at all the case. 

List your strengths and unique abilities. Each leader knows his or her strengths, and each person has them. Most people think that it’s necessary to work on weaknesses, taking your strengths for granted. But to awaken leadership qualities, you need to start by working out the strengths. This does not mean that you shouldn’t pay attention to weaknesses at all, surely, you should work on fixing the critical ones too. But keeping the focus on your strengths will help you to boost your self-esteem and awaken your inner leadership potential.

3. Leverage Your Public Speaking Skills

Unfortunately, many people have a fear of engaging in discussions, and this may be the result of negative experiences. If this is familiar to you, then you need to learn how to fix it. Perhaps people are not listening to you because you speak incoherently or not clearly. Therefore, reading classical literature and video recording your speeches will become paramount in solving these problems.

Whilst everything is obvious with the first, the questions may arise about the second one. Pick a topic and start talking about it on video. After that, see what you have done, and your mistakes in your speech will immediately become apparent to you. Be sure to write down each problem, and the next time you do this exercise, try to fix it. By the way, this exercise will help not only improve your speech but also help to cope with the barrier of starting a conversation.

“It usually takes me more than three weeks to prepare a good impromptu speech.” – Mark Twain

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4. Learn to Control Emotions

Most likely, you paid attention to the fact that you are more engaged when listening to those people who are emotionally balanced. Often such people emit positive emotions, but they never overplay them. So the next challenge will be to learn to control your emotions, calmly respond to criticism and always keep your emotional state under control. Real leaders are hard to drive mad. The previously mentioned exercise with video recording can help you with this too. For example, you may start a private video blog, and make a short video every day analyzing situations that happened, your emotions, and the ways you responded to them. 

5. Be Yourself

Staying true to yourself and your principles is an essential skill of every leader. Most likely, in the early stages of working on your inner leader enhancement, you begin to follow the example of some famous leaders and copy their demeanor. Hence, the best thing is to reveal your strong sides and be authentic. Of course, you can and should take examples from great leaders, but you don’t need to copy them. Be unique and true to yourself!

Now you know what you need to do to become a leader for yourself and for other people. The main thing to remember is that leadership is what you make of it. When you learn to control yourself, understand your actions, improve your speaking skills, then you begin to develop as a leader further. Implement these five tips, and get a solid chance to succeed.

What do you think is the most defining characteristic of a great leader? Share your thoughts with us below!

RELATED TOPICS:BE A LEADERCHARACTERISTICS OF A LEADERHOW TO BE A LEADERHOW TO LEAD PEOPLELEADERSHIPLEADERSHIP TRAITSLEARN TO BE A LEADERPUBLIC SPEAKINGSELF-CONFIDENCESELF-ESTEEM