The “Big Short” Michael Burry’s Post Was Taken Down

The Twitter Post by Famous Investor Dr. Michael J. Burry Regarding Hyperinflation of the U.S. Dollar was Completely Deleted From the Internet. Why?

Dateline: Creve Coeur, MO. USA/ April 25th, 2021/ By: Jeffrey L. Klump


The 2015 movie “The Big Short” gave everyone a look into the massive fraud that takes place on Wall Street and the Banking System of the United States.

The movie won several awards and the character played by Christian Bale was none other than famed investor Dr. Michael J. Burry.

Michael Burry saw what few people were willing to see in 2005, and that was the entire housing/real estate market was built upon fraud. Namely, fraudulent mortgages that were packaged into subprime loans.

This writer called the real estate crash in 2003 and warned his small group of friends. Many of them laughed saying that real estate never goes down.

I wasn’t a smart guy like Michael Burry and never thought that I could profit from it.

I did take precautions and loaded up on physical gold and silver, however.

On February 20th, 2021, Michael Burry posted on his Twitter account about the possibility of hyperinflation of the U.S. dollar.

Burry went on to say that the trillions and trillions of debt-based dollars that were being printed up would cause a period of inflation followed by hyperinflation.

He was forced to take his blog post down by Twitter.

The post was completed scrubbed from the internet including the article about the post from the hugely popular financial blog, Zerohedge.

Neither the Feds through the SEC(Securities & Exchange Commission) or Twitter were interested in Michael Burry until he made that post on Twitter and that post went viral.

Everyone was talking about it.

Here is a snippet of Michael Burry’s post from February 2021:

The US government is inviting inflation with its MMT-tinged policies. Brisk Debt/GDP, M2 increases while retail sales, PMI stage V recovery. Trillions more stimulus & re-opening to boost demand as employee and supply chain costs skyrocket. #ParadigmShift

The US government is inviting inflation with its MMT-tinged policies. Brisk Debt/GDP, M2 increases while retail sales, PMI stage V recovery. Trillions more stimulus & re-opening to boost demand as employee and supply chain costs skyrocket. #ParadigmShift https://t.co/kNT4memOVt pic.twitter.com/Bdw1CDn3Yf— Cassandra (@michaeljburry) February 20, 2021″

Let’s be clear here.

Michael J. Burry did not receive a visit from the SEC for his position in GameStop or any other stock he may have been involved with.

The Feds and Twitter went after him for this tweetstorm above.

What is so threatening about this Twitter post?

Is the United States government, in particular, the Federal Reserve bank, at risk of collapsing?

You can certainly infer that by their actions.

Yes, it is true, that Dr. Michael J. Burry has a huge following on social media and elsewhere.

There are two reasons for that.

The first is the obvious.

What he did from 2005 to 2008, when only a handful of people in the world, saw what he saw, and was able to profit from it, tells you how smart and consciously awake Michael Bury is.

The second reason is that Michael J. Burry is an honest and upfront man who is in an industry that is run by grifters and criminals.

I am referring to the Wall Street banks including Goldman Sachs, JP Morgan, and of course, the Federal Reserve bank, and their forever rigged games, the U.S. stock market, and bond market.

You can already see hyperinflation of the U.S. dollar, in terms of the stock market, bond market, real estate market, and Bitcoin(#btc)

The Bitcoin price has done a moonshot in terms of the U.S. dollar just this year.

Then there is the price of the U.S. stock market and bond market, in terms of the U.S. dollar.

Hyperinflation is ramped in both of these markets including the real estate market which is at an all-time high. Higher than in 2008.

The only two asset classes and currencies you are not seeing hyperinflation in are the gold and silver markets.

There is a reason for that.

These two assets/currencies are hated by the Federal Reserve even more than cryptocurrencies, and they will do whatever is necessary to keep the U.S. dollar price of gold and silver as low as possible using derivatives and their control of the exchanges.

Silver prices have risen some over the past 12 months, but, in real terms compared to the amount of U.S. dollar debt that is being printed, silver alone should be over $1,000 U.S. dollars.

Dr. Michael J. Burry was trying to warn his fellow Americans in order so they might take necessary precautions to keep themselves from being completely wiped out, like what happened during the Weimar Republic in 1920s Germany.

I have warned people several times.

Anyone holding onto paper assets will be completely wiped out.

The second and final phase of the financial collapse is here.

The first phase was in 2008.

There will not be a third phase.

This brings me back as to why Twitter forced Michael Burry to take down his post and why he received a visit from the SEC and why his post was completely scrubbed from the internet.

Those who have control over our lives, Washington, Wall Street, and the Federal Reserve want Americans to be completely dependent upon them when the second and final phase of the financial collapse is complete.

They want Americans to accept their new digital “crypto” currency, called the U.S. Digital Dollar.

Remember what conspiracy researcher, David Icke, always says: Problem-Reaction-Solution.

They create the problem, which of course they have in terms of the trillions and trillions of unpayable debt, then the American people react, and they will be completely wiped out if the majority of the holdings are in paper assets including stocks, bonds, cash, and real estate, and then they will come up with a solution to save you. The Digital U.S. Crypto Dollar.

Once again, here is famed investor Michael J. Burry from his February 2021 Twitter post:

People say I didn’t warn last time. I did, but no one listened. So I warn this time. And still, no one listens. But I will have proof I warned.” Dr. Michael J. Burry

People are partying like it is 1929 all over again.

The second and final phase of the financial collapse is the collapse of the U.S. dollar empire.

This collapse will make the Fall of Rome look like a walk in the park.

Will you be ready?

Is anyone listening to Michael Burry?

Jeffrey L. Klump is a blogger, writer, work-from-home business opportunity specialist, and soon-to-be author. Mr. Klump also holds a degree in Economics and is an original member of the Guardian Angels-St. Louis Chapter. Mr. Klump is an Enigma(Google that word and see what you come up with).

RELATED:

 

‘Big Short’ investor Michael Burry deletes his Twitter profile after warning of market bubbles for months | Currency News | Financial and Business News | Markets Insider (businessinsider.com)

Update:

Michael Burry Reveals Massive Tesla Short, Huge Inflationary Bet | ZeroHedge


How to Be Seen As an Expert by Your Customers

Ten Ways to be Viewed as an Expert in Your Field.

BY: MARK HUNTER| Originally Published on: DEC 22, 2020|CATEGORIES: SALES LEADERSHIPSALES MOTIVATIONSALES PROCESS


Every week, I share new ideas and strategies on how you can be a more effective salesperson. Today, I want to share how you can and should become a subject matter expert to your customers. Hit subscribe so you get all the new videos I release every week. I want you to engage and immerse yourself in this content, so you can be more successful.

I feel like I could be a subject matter expert to you, and you could then be a subject matter expert to your customers, so here are 10 ways to be seen as an expert by your customers:

1. Ten Burning Questions

What do I mean by this? What ten burning questions do your customers most likely need answers to?

If you want to be a subject matter expert, you have to be able to bring answers to their ten burning questions. It takes time. I also want you to write down ten burning questions. What ten burning questions do your customers have? Create answers to them as you also answer their ten burning questions. You’ll see how much that increases your level of knowledge and enables you to share that with them. That takes me to number two…

2. Create Key Lists

One of the things I do each week is put out a video of ten key things that you can do to become a better salesperson. I put these lists out there as a way to be seen as a subject matter expert in sales. You can do the same thing and be seen in the same way. Create key lists.

You’re probably saying that you just can’t share them with your customer. That’s not true. Yes, you can share it with them. Put together a document and then email it to them. Ask if you can share it with them. You’ll be surprised at how quickly they will start to see you in a different light. Also, put it out on LinkedIn, social media, a blog if you have one, whatever it might be. Create a key list so people can understand your expertise.

3. Ask Tough Questions

Subject matter experts are not shy to ask difficult questions. Don’t be afraid to ask the kinds of questions that a lot of people don’t even think about. The customer may respond with “Wow, I hadn’t thought about that.”

Subject matter experts are always willing to ask questions that the customer does not have the answer to nor do they have the answer to, but that’s exactly how they become a subject matter expert. Why? Because those kinds of questions push them, they push them to go further.

4. Share Insights

Pick up a piece of information and share it. I will routinely email or copy. It could be something you just saw in a book or online, in an article or something. Routinely, I try to share information that’s valuable and insightful.

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5. 30 Minutes / Day

Discipline yourself to spend 30 minutes every day learning about your industry, your niche. Learn what you need. Commit to doing this for 30 minutes each day, and in six months, you’ll be a subject matter expert. This will give you a deep dive into your industry consistently. Now, you’re not going to know everything. However, you’ll know more than 95% percent than everyone else.

6. SME Peers

Surround yourself with people that are also subject matter experts. Spend time with those that are experts in their field, in a variety of topics/subjects. Personally, I have certain people that I call when I need help on this or this, in this industry or that. I nurture these people, but I know who these people are, so I can call them. This allows me to expand my knowledge base to help me better serve my customers.

7. Multiple Contacts

Well, this takes SME contacts and blows it wide open. Not only do you want to associate with more subject matter experts, but you want to know as many people as possible. The more people who know you, the more people will call you. The more people call you, the more you’re able to share your insights. The more insights you share, the more you’ll be seen as a sales expert – knowing how it all works.

It doesn’t do you any good to be a subject matter expert who shares with no one. You always want to have multiple contacts. With every customer I work with, I want to have multiple people who I can reach out to. Keep in mind that not every customer will have the same number of multiple contacts, though.

In a short time, you can be seen as a subject matter expert when you talk to so many different people in a variety of areas. I can’t tell you the number of times when I’ve lost out on business because I didn’t do that. I also can tell you the numerous times I have gained business because I have done that.

8. Industry Associations

Are you involved with them? Are you connected? Do you even know what industry associations are? Industry associations are all involved, all designed around expertise. If you want to be an expert in your field, you need to engage with these groups. Now, your schedule and time might not allow you to become super engaged, but you should still know what they’re doing. Be an active contributor. Be a helper. Subject matter experts are those who give rather than get.  

9. Social Media

So, are you sharing your insights on LinkedIn? Are you sharing insights on various blog posts? I know a gentleman known without a doubt as a subject matter expert. He has five sights that he regularly goes out to. One of them is LinkedIn and the other four are industry sites. He focuses on them, and that allows him to be seen as a subject matter expert.

Subject matter experts are not worlded matter experts. They are very tight on one subject and the people that deal with that subject on a regular basis.

10. Universities

These come into play very simply. Your stature, your level increases dramatically when you can say that you have shared with this class or helped this professor. Look for various institutions – I can think of four or five right now that I am engaged with on a daily basis. I thoroughly enjoy working with them and it helps raise my stature as a subject matter expert.

There you go! Those are the ten things you can do now to work towards becoming a subject matter expert. I hope I’m seen by you as a subject matter expert. That is why I wrote the books, High-Profit Prospecting and A Mind for Sales. Pick up a copy of both today.

There is also an interesting article regarding being an expert in your field. Please go to =>7 Steps to Becoming an Expert in Your Field (entrepreneur.com)

Copyright 2020, Mark Hunter “The Sales Hunter” Sales Motivation Blog.  Mark Hunter is the author of A Mind for Sales and High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results.


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How To Let Your Inner Leader Out

The 5 Ways On How To Let Your Inner Leader Out

Dateline: September 10th, 2020

By: Ben Grant


For some reason, many people think that such words as “leadership” or “leadership qualities” refer only to extraordinary people. But these words are not as special as they might seem to many. What is more, every person has the potential to become a leader, the only thing you need to do is wake certain qualities up. If you are doubting your skills, then our tips will help you reboot your inner leader. Below you will find out about the most common problems that prevent you from enhancing your inner leader, and the top five tips to help you solve them.

Why Don’t Most People Show Leadership in Life?

There are several common reasons that prevent many people from becoming leaders.

  • Unwillingness to Stand Out From the Crowd – Most people like to “live like everyone else” and go with the flow. In most cases, this is the result of their childhood experience. After showing an initiative at an early age, they received rejection or criticism. Therefore, the majority strive not to stand out from society, and calmly do what they are asked or ordered to do.
  • Internal Fears – Many people cannot reveal their inner leader due to the presence of fears and low self-esteem. The most common fear is the fear of failure. By the way, all this interferes not only with the manifestation of leadership qualities but also with living the way they really want to live. It is extremely difficult for many to cope with these fears on their own, but it is even more difficult to decide to fix these problems with the help of psychologists. Therefore, only a few become successful and can show their leadership potential.
  • The Misconception About Inner Leaders – Some people think that they will be able to show their leadership talent when needed. But in practice, they never reveal their potential. What is more, such people purposefully miss many opportunities and think that they will prove themselves next time.
  • Disbelief in Your Own Leadership Qualities – Many people think that leaders are born, not made. This stops them from awakening their inner leader and somehow expressing their individuality. Such people admire their successful peers but do not even know that they can do the same.

If at least one of the reasons seems to be about you, then it’s time to work on yourself and awaken your inner leader. It is important to remember that you have to follow the road to success day after day, since you cannot arrive at your final destination instantly. Therefore, the following tips will help you change your life.

“Do not follow where the path may lead. Go instead where there is no path and leave a trail.” – Ralph Waldo Emerson

Five Simple but Effective Tips to Awaken the Inner Leader:

 

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1. Look Inside Yourself

In order to become a leader, you need to start working on your personality. To lead other people and make them listen to you, you need to learn to lead yourself and be able to hear yourself first. It is a lot of work, but it is the key to success. The ability to lead yourself will allow you to become a leader for others. Consider the following 3 questions:

  • Why do I want to be a leader?
  • What will the development of leadership potential bring?
  • How do I need to act and think?

When you start to understand yourself, learn to listen to yourself, and put everything on the shelves, then you can start to act. Therefore, the first thing to do is to begin to understand what leadership means to you. 

Try to return to the above questions as often as possible, since, as soon as you start working hard in order to better yourself, your answers will change. These responses will guide you towards unlocking your inner leader.

2. Find and Accept Your Uniqueness

It is extremely important for you to bring out your uniqueness. Most people think that they are not that different from other people but, in fact, this is not at all the case. 

List your strengths and unique abilities. Each leader knows his or her strengths, and each person has them. Most people think that it’s necessary to work on weaknesses, taking your strengths for granted. But to awaken leadership qualities, you need to start by working out the strengths. This does not mean that you shouldn’t pay attention to weaknesses at all, surely, you should work on fixing the critical ones too. But keeping the focus on your strengths will help you to boost your self-esteem and awaken your inner leadership potential.

3. Leverage Your Public Speaking Skills

Unfortunately, many people have a fear of engaging in discussions, and this may be the result of negative experiences. If this is familiar to you, then you need to learn how to fix it. Perhaps people are not listening to you because you speak incoherently or not clearly. Therefore, reading classical literature and video recording your speeches will become paramount in solving these problems.

Whilst everything is obvious with the first, the questions may arise about the second one. Pick a topic and start talking about it on video. After that, see what you have done, and your mistakes in your speech will immediately become apparent to you. Be sure to write down each problem, and the next time you do this exercise, try to fix it. By the way, this exercise will help not only improve your speech but also help to cope with the barrier of starting a conversation.

“It usually takes me more than three weeks to prepare a good impromptu speech.” – Mark Twain

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4. Learn to Control Emotions

Most likely, you paid attention to the fact that you are more engaged when listening to those people who are emotionally balanced. Often such people emit positive emotions, but they never overplay them. So the next challenge will be to learn to control your emotions, calmly respond to criticism and always keep your emotional state under control. Real leaders are hard to drive mad. The previously mentioned exercise with video recording can help you with this too. For example, you may start a private video blog, and make a short video every day analyzing situations that happened, your emotions, and the ways you responded to them. 

5. Be Yourself

Staying true to yourself and your principles is an essential skill of every leader. Most likely, in the early stages of working on your inner leader enhancement, you begin to follow the example of some famous leaders and copy their demeanor. Hence, the best thing is to reveal your strong sides and be authentic. Of course, you can and should take examples from great leaders, but you don’t need to copy them. Be unique and true to yourself!

Now you know what you need to do to become a leader for yourself and for other people. The main thing to remember is that leadership is what you make of it. When you learn to control yourself, understand your actions, improve your speaking skills, then you begin to develop as a leader further. Implement these five tips, and get a solid chance to succeed.

What do you think is the most defining characteristic of a great leader? Share your thoughts with us below!

RELATED TOPICS:BE A LEADERCHARACTERISTICS OF A LEADERHOW TO BE A LEADERHOW TO LEAD PEOPLELEADERSHIPLEADERSHIP TRAITSLEARN TO BE A LEADERPUBLIC SPEAKINGSELF-CONFIDENCESELF-ESTEEM

 

 


 

 

 

 


How To Create Everlasting Motivation To Achieve Your Goals

What most people don’t know is that motivation comes to you when you’re doing the work.

Published 23 hours ago

on Sep 3, 2020

By Anthony Nebel


If you’d like to learn how to consistently motivate yourself so you can achieve any goal you want, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.


People are always waiting for motivation to strike them before they start working on their goals. However, waiting for motivation to come to you before you start working is an unreliable method if you want to consistently work on achieving your goals.

What most people don’t know is that motivation comes to you when you’re doing the work. The more time you spend working on your goals and achieving progress, the more motivation you get which helps bring momentum to progress even faster.

In this small guide, I am going to show you how to create a reliable stream of motivation to achieve any goals that you want:

1. Create Small Mini-Goals For Your Larger Goals

People argue whether you should create small goals or big goals for your motivation but the real secret is to have both of them.

Here’s why:

  • You want goals and dreams big enough so that it makes you get excited to work for the bigger picture
  • You want small goals for your big goals to show proof that you are making progress

In other words, you need to have goals that get you excited and goals that show you’re making progress. When you have goals that show you are making progress, it shows that whatever actions you are doing is not in vain and that you are one step closer to that exciting big dream.

There’s a problem if you’re missing on just one of these because, if you only have big goals, you are going to lose motivation when you see no progress in 3 months. Same for the opposite, if you only have small goals, you aren’t going to be excited enough to keep working on them.

Define your biggest goal that you want and create mini-goals for that big goal to show you are slowly but surely making progress.

“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” – Pablo Picasso

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Motivation comes from seeing progress and results from working through a period of time. This means that when you are working on your goals, you want to journal and measure how far you have gone: Daily, Weekly, Monthly and yearly.

The funny part is that you won’t feel a difference whether it’s been 3 months or 1 year. You are just going to feel normal. It’s when you see physical proof that you have evolved based on your past ideas and progress that you can see you transformed into another person.

That’s why I want you to keep a journal and record the most important metrics of the goal you are working on.

For example, if you are trying to lose weight you want to record:

  • How much you weigh each week
  • How many calories you are eating
  • What types of food you are eating
  • How many times you exercise per week

Having data allows you to see what works and what doesn’t work and gives you the opportunity to make changes to see the results you want. When you start to see the results you want happening slowly over time, this will make you much more excited to be consistent to reach your goals. 

3. Celebrate Your Small Successes

A lot of us who are tracking our progress in achieving our goals don’t take the time to celebrate our little wins. It’s the small building blocks that build the foundation to achieve our goals.

When you take the time to reflect on how far you have come and start celebrating your little wins, you are putting yourself in a positive framework where you reward yourself for doing something that you want.

This is a powerful tool in making sure you continue to stay persistent in your goals as you celebrate your small wins which eventually lead to your big win.

Here are some ways to celebrate your small wins:

  • Eat out with the family
  • Take time to watch Netflix
  • Do a hobby you enjoy

The key point is to do the above in moderation. You want to reward yourself in such a way that it doesn’t become a habit. That’s when rewards become even more powerful as a tool for increasing your motivation.

“Small successes are still successes; great failures are still failures.” – Mason Cooley

4. Find Your Inner “Why”

There’s a reason why a lot of people who have New Year’s resolutions suddenly quit on their goals. People are excited to have their own business making a lot of money, their ideal body, and the relationship of their dreams. But when it comes down to trying to change themselves, most of them quit within a couple of weeks.

This is because they realize that the pain of trying to change is greater than the pleasure of staying in their comfort zone. You need to delve deep in yourself and find your inner “why.” Why do you want to change so badly?

You need to start asking this question whenever you are trying to change one of your habits. Things will get tough as it’s hard staying consistent in doing the right thing every day.

Here are some more questions you need to find and answer when things get hard:

  • Are you unsatisfied with where you are now?
  • Are you willing to make some sacrifices for the goals you want?
  • Are you willing to change your habits and understand it takes time?

You want to answer these questions honestly and figure out how to make it a reality.

Conclusion

Waiting for your “inspirational motivation” is an unreliable way to get started on your work. Rather, true motivation comes from seeing the progress and results when you start working on your goals.

The way to create this true everlasting motivation is to create small and big goals and track your progress in achieving them. You also want to have small celebrations along the way to maintain your motivation and reward yourself. Finally, when things get hard you need to fall back into your inner “why” on the real reason why you want to change.

Which motivational tip did you find most surprising? Let us know in the comments below!

RELATED TOPICS:ACHIEVE YOUR GOALSCHANGE FOR THE BETTERCHANGE YOUR LIFEGOALSHOW TO GET POSITIVE RESULTSHOW TO SET GOALSMEASURE YOUR PROGRESSMOTIVATE YOURSELFSETTING GOALSWHATS YOUR WHYDON’T MISS8 Things You Can Do Right Now to Get Your Motivation Back

Anthony Nebel

Anthony Nebel is a freelance writer who is obsessed with self-development. He has tried everything from meditating, journaling, fasting, and writes about it all on his blog, AnthonyNebel.com, on his personal transformation as well as marketing hacks you can use for your business.


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How To Learn About Entrepreneurship From Colonel Sanders

The 7 Inspiring Lessons Colonel Sanders Can Teach Us About Entrepreneurship

Published 2 days ago

on Aug 30, 2020

By Graham Chapman


Colonel Sanders was rejected exactly 1009 times before he was able to sell his KFC recipe successfully. In addition to this, he failed at every job he even turned his hand to during his life. After a lifetime of facing failure after failure, he finally sold KFC at the ripe old age of 75.

In this blog, we’ll be covering seven of the inspiring lessons that the Colonel’s entrepreneurial journey can teach us, and whether you’re 25 or 75 years old, there’s something here for any budding entrepreneur.

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Lesson #1: Failure Breeds Success

As I mentioned, the Colonel was rejected over a thousand times before he was successfully able to sell his Kentucky Fried Chicken recipe – that’s a lot of rejection. Not only that, but Sanders failed miserably at every other career he ever attempted. Between the ages of ten and forty, Sanders tried his hand at the following, among other things:

  • Streetcar conducting
  • Farming
  • Law
  • Sales
  • Fire fighting

This just goes to show that no matter how much you experience failure, there’s still time, no matter how old you are, which brings us neatly onto our next lesson.

“I’ve only had two rules. Do all you can and do it the best you can. It’s the only way you ever get that feeling of accomplishing something.” – Colonel Sanders

Lesson #2: It’s Never Too Late

When Colonel Sanders was 75, he finally sold KFC for $2 million (roughly $15 million today). Can you imagine experiencing such a win, after a lifetime of losing? I’ve met people during my career who think they’re over the hill by the time they’re in their thirties! Yet the Colonel ploughed on in the face of adversity and ended up as the founder and face of a brand we’re still so familiar with over five decades later. 

Lesson #3: The Past is In the Past

In order to be successful as an entrepreneur, many people simply need to learn that the past is in the past, and it will only define your future chance of success if you allow it to. It doesn’t matter how many times you’ve failed, where you’ve come from or what negative things you’ve experienced or done in the past.

Your past doesn’t hold the keys to your future success. The Colonel failed at every career he ever attempted. He even spent much of his life in an unhappy marriage, ending in divorce and had to provide for three children by the time he was nineteen. For most, that’d be enough for them to settle down into an unfulfilling career, but the Colonel pressed on with faith in his own abilities and principles. 

Lesson #4: Giving Up is the Only Way to Fail

Failure is a natural side effect of life; the story of Kentucky Fried Chicken tells us that quitting is the only failure. If you have the same outlook and faith in what you’re trying to do, the possibility of significant success is never off the table. Even when you see the clock is ticking and the days and years are flashing by, there’s no time limit on being a success. Never stop searching for that light at the end of the tunnel.

Lesson #5: A Fresh Start is Sometimes All You Need

It’s clear to us now that cooking was a passion of the Colonel’s, but he didn’t discover his enthusiasm until much later in his life. It’s only through having the courage to fail and start over, again and again, that he was able to discover his real calling. 

When you try to succeed at multiple disciplines, it’s a sure-fire way to burn yourself out. The start is always the hard part, and for most, the idea of doing it over and over again, in their 50s, 60s and 70s would be absolutely exhausting. The energy and passion that the Colonel showed by doing this well into his seventies is an inspiring lesson to any entrepreneur. 

Lesson #6: Take a Leap of Faith

It’s no great shock to learn that following your heart’s desire is often the key to success, happiness and contentment. How is it then, that so many of us won’t chase after what we truly want from life? Sitting back and relaxing into your comfort zone means that many of us don’t realize how vital passion and desire really are. In the end, the pursuit of a passion will make anyone happy, contented and prosperous. 

“One has to remember that every failure can be a stepping stone to something better.” – Colonel Sanders

Lesson #7: Keep it Simple

It seems crazy to say it, but Kentucky Fried Chicken started by selling chicken on the side of the road. After selling his recipe, the business grew rapidly, and these days it’s commonplace to see KFC franchises in countries all over the world – 145 to be exact. The lesson here is never to be afraid of keeping things simple. So long as you’re willing to start, work hard and keep at it, things will grow. 

It’s often the case that would-be entrepreneurs will put off starting their venture, launching their website or whatever it might be because they simply don’t believe they are big enough to make a start.

 RELATED TOPICS: COLONEL SANDERSENTREPRENEURSHIPEXPERIENCING FAILUREFAILUREHOW TO OVERCOME FAILUREKFCPERSEVERANCERISKSUCCESSFUL ENTREPRENEURSTAKING RISKSDON’T MISSWomen Trailblazers: The Most Successful Female Founder in Every Country

Graham Chapman

Graham Chapman is a sustainable product and business expert and owner of powerguard.co.uk.


The 4 Ways of How to Build a Learning Culture While Your Workforce is Remote

 

Mandating a three-hour webinar training is no longer going to cut it.

BY MARCEL SCHWANTES, FOUNDER AND CHIEF HUMAN OFFICER, LEADERSHIP FROM THE CORE@MARCELSCHWANTES


4 Ways to Build a Learning Culture While Your Workforce Is Remote

As business leaders and individuals grapple with the staggering impact of Covid-19 one thing has become undoubtedly clear. In order for leaders to foster organizational resilience and weather the post-pandemic storm, they must prioritize the learning and development of their workforce.

I don’t mean mandated Zoom presentations in which employees multitask on the side. What I mean is flexible, passion-driven learning where employees learn what they want, when they want and on their own terms.

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Shelley Osborne, VP of Learning at Udemy, offers a much-needed revision to corporate training in her new book: The Upskilling Imperative: 5 Ways to Make Learning Core to the Way We Work. In it, Osborne challenges traditional, one-size-fits-all approaches to training that are no longer relevant to modern workers–let alone those working remotely.

Shelley recommends the following to help leaders develop an effective and sustainable learning culture–with an eye toward continuous employee growth and long-term business success during (and beyond) Covid-19.

Demonstrate how learning drives business success

“When beginning to build their learning culture, leaders must consider that employees need to understand how their learning impacts business outcomes,” says Osborne.

As businesses continue to operate with limited staff or reduced capacity, it’s critical for employees to stretch their skill sets further and fill tasks and roles they wouldn’t normally. Individuals are more likely to learn and seek out learning when they understand the role it plays in overall business success.

“Leaders can signal the value of learning throughout the organization by setting aside their own time for it and sharing with their teams and the broader organization what they’re learning,” she says. “This makes it clear to employees that learning at work is not only accepted, it’s encouraged.”

Let your employees define flexibility for continuous improvement

Harnessing the power of learning isn’t as simple as rolling out more training modules or sending people to a slew of workshops.

Employees require more flexibility today than ever before, and that is especially true when it comes to learning. Due to Covid-19, parents are working double duty as busy professionals and homeschool teachers, while other employees navigate the nuances of working remotely with roommates. Bottom line: mandating a three-hour webinar training is no longer going to cut it.

Building a sustainable learning culture means giving employees time and space to learn where and when they want. Doing so will encourage them to seek out new learning opportunities independently and allow for psychological safety and the ability to learn.

“One of the greatest leadership lessons I’ve learned is that we must recognize we aren’t perfect and there is always room to learn and grow,” says Osborne. “When you have teams and businesses that provide flexibility for growth and development, we can all continuously improve.”

Focus on change agility

We need to do more to lay the groundwork for unexpected change. However, this preparedness can’t be exclusive to pandemics and recessions. We must understand and accept that change is constant, necessary, and beneficial for surviving and thriving in today’s workplace.

Osborne refers to this type of adaptability as “change agility”–seeing change as an ongoing opportunity, not as a threat or liability. And at the center of change agility is continuous learning.

“Grounding a company’s culture in learning is the surest way to navigate through change,” says Osborne. “A strong learning culture empowers employees to upskill themselves in the face of change, continually grow and adapt to new challenges.”

Continuous learning & Covid-19

If there is one message Osborne would like readers to take away from her book, it’s that learning programs must evolve with the times. Traditional approaches to training (a la overhead projector and chalkboards) were built for a world we don’t live in anymore. What’s more, they aren’t engaging for today’s workers who are accustomed to consuming digital content on their own terms. This was true before the pandemic and it’s undeniable now.

Beyond modernizing the learning experience at work–companies need to transform at every level into learning-driven organizations, where working and learning are inextricably linked.

As companies continue to navigate this new environment, Osborne is optimistic that the fundamental shift toward flexible, accessible online learning is here to stay. AUG 29, 2020. Like this column? Sign up to subscribe to email alerts and you’ll never miss a post. The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.


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5 Reasons Now Is the Best Time to Start Your Own Business

 

GE, GM, IBM, Disney, HP, Hyatt, Trader Joe’s, FedEx, and Microsoft were founded during hard times.


BY GEOFFREY JAMES, CONTRIBUTING EDITOR, INC.COM@SALES_SOURCE

5 Reasons Now Is the Best Time to Start Your Own Business

Yes, due to cosmically inept handling of a major pandemic, most of the economy is tanking. Yes, businesses with less than 500 employees are going belly-up at twice the rate of larger firms. And, yes, traditional “mom and pop” businesses are disappearing by the thousands every day.

Nevertheless, this is the best time to start a small business, for five reasons:

1. There are unmet needs everywhere.

A famous entrepreneur once told me that every time you hear a person swearing when using a product or service, it’s an opportunity to sell them something better. Or, put another way, misery loves companies.

While there are some products (like smartphones) that satisfy needs that people didn’t know they had, most successful products fulfill needs of which people (i.e. potential customers) are painfully aware.

There’s plenty of pain out there right now (and plenty of swearing) which means there are endless opportunities to create sustainable businesses that help people cope with this perfect storm of disruptions.

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2. There’s a huge pool of available talent.

When businesses and industries collapse unemployment grows. While government bailouts have kept the economy from sinking entirely, it looks inevitable that the economy is going to take a major hit, which means even more people out of work.

In the past, small businesses–the very businesses taking the brunt of a bumbling government–have employed about half of U.S. workers. Millions of valued, experienced, hard-working employees are in the market for a new job.

Under these circumstances, creating a business that hires people is a good deed on its own merits. And with so much talent to choose from, you should be able to assemble a team that can take on any challenge.

3. Marketing has never been cheaper.

As businesses fold up shop, they naturally stop advertising, which inevitably means that ad rates go down. This means that it won’t cost your startup all that much to achieve local, national or even international visibility.

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4. Potential competitors are in disarray.

Some large companies, like Amazon or Zoom, lucked out because they provided a product or service that exactly matched a major need resulting from the pandemic. Large companies, however, find it difficult to change even under normal circumstances and thost that haven’t lucked out have been caught flat-footed.

This means that you can start a company even in a market that has dominant players without worrying about them squishing you like a bug because, frankly, they’ve got bigger fish to fry. (Apologies for the mixed metaphors.)

5. The post-COVID recovery is inevitable.

As awful as things are today, there will inevitably come a time when the pandemic and resulting depression will be over. Companies that will have adapted to thrive in these troubled times will be perfectly positioned to take off when the nightmare is over.

Companies founded during hard times in the past include General Electric, General Motors, IBM, Disney, HP, Hyatt, Trader Joe’s, Fedex, and Microsoft. A lousy economy didn’t stop their founders. Don’t let today’s lousy economy stop you.AUG 26, 2020Like this column? Sign up to subscribe to email alerts and you’ll never miss a post.The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.


How to Close Sales Faster In a Pandemic

BY: MARK HUNTER|PUBLISHED ON: AUG 26, 2020|CATEGORIES: SALES MINDSETSALES MOTIVATIONSALES PROCESS0 COMMENTS

My newest book, A Mind For Sales, relates to what we’re dealing with today in the middle of a pandemic. So much of it has to do with our mind. There’s a tremendous amount of business out there; we just have to be flexible and willing to adapt to go find it.

I’m going to share with you 10 steps on how to close sales faster in a pandemic.

I encourage you to hit subscribe so you have access to the new content I put out there every week – on my blog.

1. Keep It Simple for Your Customers

This is not the time to get into a complex sales process. It’s not the time to get into major, major deals that are going to take years to close and involve multiple people. With a lot of people working from home, it’s much harder to get people together. You have to keep everything in your sales process and in what you sell. All of it must be simple in order to help the person or maybe the two people you’re speaking with to make a fast decision.

2. Focus on Your ICP

Now more than ever, you have to stay tight with your ICP – ideal customer profile. Stay focused. It is too easy to chase the shiny object for the sake of trying to find business; however, when you get outside your lane and start dealing with people not within your ICP, it will take you much longer to understand them and for them to understand you. That will just slow down the process. Stay in your lane and stay focused on your ICP.

3. Fast Prospecting

What is fast prospecting all about? It means you need to double down and triple down the speed with which you’re interacting with customers. This is not the time to sit there and say that you’ll slowly continue to reach out to them like every month. No! It’s not the time for that. You have to take whatever your process was, cut the time in half, and double the contacts. Prospecting must be faster than ever. In other words, if you normally reach out to your prospects every two weeks, now it needs to be every week. If you usually reach out every week, reach out every three days. Speed is what it takes. Speed sells!

4. Narrow the Solution

When you talk to a customer and engage them, the solution is not to start throwing out all of these ideas as to what they can do or all these things that they’re going to be able to accomplish. No, it’s not the time to sell world peace. This is not the time to try to find a solution for hunger. Now is the time to narrow the solution and help the customer achieve that one specific outcome that they’re looking to achieve.

5. Shorten the RSI

Remember that customers don’t want to be sold to and really, I don’t even think they want to buy. What they desire is a return on their investment. That is what they truly want, so it’s your job to show your customers how they can quickly receive a return on their investment when they buy from you and invest with you. Therefore, let them know that when they buy “x” service or product from you, they will immediately get value back. I have to do everything possible to shorten the ROIC, because things are just too unstable as we look long-term.

6. Limit the Options

When you get to the point of putting things out on the table, don’t say, “well, hey, why don’t you pick from one of 18 different items?” This is not the time to play buffet. No, no. You must limit the options. Any time you present too many options, you automatically slow down the decision-making process because the customer needs more time to think about it. Don’t put more than three options out on the table.

7. Trust

One of the reasons I am able to only put two or three options on the table is because I’ve earned their trust. Without a doubt, trust is key. Everything in your sales process must be centered around helping the customer understand that they can trust you, because you trust them.

Confidence starts in the listing and the respect. Confidence creates integrity, and integrity is really the sister or brother of trust. The greater the level of trust you have, the faster the customer is willing to make a decision with you.

8. Two-Way Street

Have you ever driven down a two-way street and noticed there are cars on the other side? They’re coming at you from the opposite direction. So, what is a two-way street and how does it relate to sales and prospecting? When it comes to helping you close sales faster, you have to understand that there will be give and take on both sides, but stay in your lane. This does not mean that you give the customer everything he/she wants. No, not at all. You don’t do that. Just understand that there may be wiggles and shakes that you need to be prepared for, and that’s okay.

9. Land and Expand

I want you to put this simple phrase on your computer. Put it on your phone. It’s your objective to make it so simple for your customer to do business with you that you land them as a new customer. Then, once you do, you expand that customer and begin building into and getting them in additional ways. But you have to create that initial sale first.

10. Value your Time

Your time is your most prized resource. It’s not what you sell. It’s not your customer. It is your time. In order to use your time wisely, go back through this list of nine and ask yourself where you need to change things. When you begin to understand the value of your time and that you can’t put a price on it, you’ll be able to close sales faster than ever. Time is priceless.

For more tips on valuing your time, go check out my blog post and video on How to Gain An Extra Three Weeks Every Year.

Copyright 2020, Mark Hunter “The Sales Hunter” Sales Motivation Blog.  Mark Hunter is the author of A Mind for Sales and High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results.


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How to Establish a New Kind of Entrepreneur in the Innovation Landscape by Working Remotely

Will entrepreneurs flee Silicon Valley and New York City in this new normal?
How Remote Work Will Transform the Innovation Landscape and Establish a New Kind of Entrepreneur

Grow Your Business, Not Your Inbox

Mark Minevich

(ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR/Principal Going Global Ventures and AI Digital Expert)

August 21, 2020 5 min read.

Opinions expressed by Entrepreneur contributors are their own.


San FranciscoNew YorkBerlin, Singapore –– each of these major global cities relate in that they are major hotbeds of innovation. These cities hustle and bustle for a reason: critical meetings on the state of the nation’s future were being conducted, entrepreneurs and idea makers were putting their heads together to invent new technologies, and whiz kids met over cups of coffee to discuss startup ideas. 

There is something about the physical environment and face-to-face interaction within such ecosystems that enables humanity to formulate and execute game-changing innovations. Yet, in a step toward making remote work a permanent future, Facebook, Google and Siemens told their employees that they can work from home until July 2021. The nature of many jobs has changed, with remote work becoming the next normal. This shift towards “digital by default” and “remote-first” structures has been cranked to its maximum capacity across the country, causing innovation to take on a new face. 

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However, there are claims that physical isolation of employees could potentially hamper product development and innovation. In a Bloomberg Opinion piece, Tyler Cowen wrote, “Even as tech companies grow more essential, the geographic distribution of company activity will also make them less unique. They’ll start to resemble a typical cross-section of the workforce, with all of the routines and bureaucracy that most other companies experience. They’ll have less fire in the belly to disrupt and overturn previous institutions.” Clearly, the disjointedness of the whole situation can have a negative outcome on enterprises and idea-making. Regardless of this fact, people seem unbothered. In fact, the article also claims that 60 percent of Americans would like to continue working from home, even after the pandemic subsides.

Another study by Google on remote workers found “no difference in the effectiveness, performance ratings or promotions for individuals and teams whose work requires collaboration with colleagues around the world versus Googlers who spend most of their day to day working with colleagues in the same office.”

IBM, the pioneer of teleworking, eliminated almost all of its office work years ago, and then released a report entitled “Challenging the modern myths of remote working, the evidence for the upside of teleworking.” Already in 2014, they boasted about their innovative modern business model with over 40 percent of their employees working remotely. Remote work has the potential to destroy innovation hotspot’s like Silicon Valley, as it has prompted entrepreneurs to disperse themselves across their respective countries at an ever-increasing rate.

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Offices have been ditched for Discord Servers, Zoom, Slack Channels and the like. Over the last few months, multiple news sources have confirmed that people are drifting away from cities towards urban and rural areas. Could this pandemic really decentralize tech opportunities away from just a few hotspots, such as San Francisco and New York? https://tpc.googlesyndication.com/safeframe/1-0-37/html/container.html

According to Bloomberg CityLab, cities that traditionally haven’t been known as innovation hubs have begun to institute incentive programs to “lure tech workers to work from home in a new location.” The article further states, “Employees are proving to their bosses that remote working isn’t only possible, it’s preferable — at least for now — and the prospect of a work-from-anywhere future now seems less hypothetical. So instead of trying to lure whole companies with economic development incentives, more cities are beginning to target individuals who suddenly have the agency to pick a city on its merits, not its employers.”

These developments have major implications for the global innovation landscape as a whole. Just like Florence in the 16th century, creativity never stopped. These new challenges may change places like New York City and Silicon Valley — or even destroy them — but it will probably emerge somewhere else in a different form. 

It is also important to mention that trust between partners is of the essence when it comes to collaborative invention. David Shrier, program director at Oxford Cyber Futres, wrote for Raconteur: “Research from Massachusetts Institute of Technology has shown successful innovators build a foundation of trust around micro-interactions that occur in the workplace. And the Allen Curve shows that if you don’t see someone face to face, you don’t collaborate with them.” Therefore, remote work has cut off a vital part of how humans invent and make ideas –– and that is trust in a physical setting. 

However, to say that remote work will spell the end of innovation is hyperbole. As per Raconteur and Professor Bernd Irlenbusch, who co-led a study titled Innovation and communication media in virtual teams: an experimental study, by the University of Cologne and Leibniz University Hannover, “Previous research has shown that creative performance is significantly lower when there is no face-to-face communication. However, the current lockdown has fostered the adoption of new technologies to conduct collaborative tasks when team members work from home. Video conferencing can mitigate the gap in creative performance.”

People will still need trust and real relationships to develop ideas, especially because creativity comes in surges and often unexpectedly. We will work remotely but human contact is part of our DNA and we will need to establish new routines with augmented reality (such as social online meetings) that can be put in place to foster collaboration and more human-like meetings instead of solely relying on cold, unemotional online meetings.

The most important takeaway that emerges from all of this information is that, as a result of our current challenges, the innovation landscape will never be the same. Remote work means that a new species of entrepreneur has emerged, and those who adapt fastest will be best-suited moving forward.


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How to Run a Successful Text Message Marketing Campaign

This article is for small business owners considering launching a text message marketing campaign.

By Sammi Caramela, Contributing WriterUpdated: August 18, 2020

image for Champion studio / Shutterstock

  • Text message marketing is more personal than other forms of marketing and can help a business gain traction.
  • SMS messages should follow a structured, efficient marketing campaign.
  • Text marketing involves bulk text messages sent to qualified leads.
  • This article is for small business owners considering launching a text message marketing campaign.

Consumers are constantly bombarded with social alerts from friends, family, work and brands. Because of these disruptions, many disable notifications for email and other social networks. If you want to market in real time, you need to send a text message. However, for a successful SMS campaign, one that relies on text message marketing as a primary means of reaching existing customers, it must be legal and structured, and it needs to provide traceable, useful leads.

“Because text messages appear on people’s mobile phones, they feel more personal than other kinds of marketing,” said Luke Wilson, chief revenue officer of EZ Texting. “Texting allows businesses to do many of the things that traditional media does … without having to invest in extra hardware, labor, printing, or media buys.”

Text message marketing isn’t for everyone, though, and the brands that use it need to ensure their texts are helpful and relevant rather than intrusive and spammy (or worse, illegal). It’s easy to tip the scale and turn people off with your messages. Here’s how to incorporate texting into your digital marketing strategy without annoying customers.

What is text message marketing?

Text message marketing is the ongoing process of communicating business news, sales, promotions or other relevant information to your customers via SMS (short message service) text messages on their mobile devices. It is a type of digital marketing strategy that helps build brand awareness on a more personal level. Consumers must opt in to your messaging before you begin sending texts to them.

You can send bulk messages to groups of customers or audience segments, or customize the experience even more by sending individualized messages. This tactic allows you to bypass other marketing noise – social media ads, email marketing campaigns, etc., – and go directly to consumers’ phones.

How does text message marketing work?

Text message marketing relies on a database consisting of your customers’ names, cell phone numbers and other information (geographic region, customer categories, customer interests) that helps you track the sales process.

Text message marketing targets a specific audience.

As with any marketing endeavor, the more information you have on hand and the more specific your customer segments are, the better. Similar to how Facebook ads target people within a certain area, by age, and by interests, the best text message marketing is highly customized and geared toward a specific target audience.

Through SMS marketing, you’re getting as specific as possible and meeting your customers where they are – on their smartphones. By communicating your marketing messages to a targeted audience, you’re able to cultivate more meaningful connections with users and interactions with qualified leads.

Text message marketing acts as part of an overall marketing campaign.

As a marketer, the most important thing to remember about all mobile marketing  (i.e., marketing that relies on technical and digital methods to reach mobile users, as opposed to printed materials) is that it should be part of an overall marketing campaign. No company should start text messaging marketing without a game plan on how it all fits together to reach new customers.

Text messaging isn’t appropriate for every marketing scenario. Yoni Ben-Yehuda, head of business development at Material Good, advises marketers to use it for things like a delivery status, a secondary message after you download a certain mobile app or program, a receipt of purchase, or an exclusive discount. Text message marketing is only effective for brands with an audience that prefer this form of communication.

“A text is more personal than an email, so if you’re contacting the user and they’ve never heard of you … you’ll likely be considered spam,” said Ben-Yehuda. “When the brand recognition is present with the user and they’re familiar with your company or products, offering them content via text can be efficient.”

Mobile marketing channels, which include SMS, social media, email, and other forms of marketing, should all complement and benefit each other, thus contributing to your company’s overall mobile marketing campaign.

How do I set up text advertising?

Text message marketing is a distinct and effective way to stay in touch with your existing customers, but only if you do it right. First, you must secure the legal right to communicate with customers via text, lest you run afoul of Federal Communications Commission regulations.

Once you have customers’ permission, make sure your text messages are on brand and valuable to them, rather than being annoying or intrusive. If you follow these steps, your SMS campaign can build trust in your brand and keep your products and services top of mind among your customers.

Some companies start their own database for text message marketing to send bulk messages, sometimes relying on a third-party service such as Twilio for the actual transmission. Of course, a small business or startup can conduct SMS marketing using their own campaign and by sending group texts.

Businesses often work with an SMS text messaging provider such as Twilio, TrueDialogTrumpia, or SimpleTexting to handle some of the database collection, legal issues, and actual text messaging transmissions. These companies can provide a quote for bulk text campaigns and text message marketing according to your demographic and customer segment.

Additionally, SMS marketing software from companies like EZ Texting and Braze provide more services than simple database collection and transmission. You can use this kind of marketing automation to create a campaign and track its success.

Who regulates SMS text message marketing?

The Federal Communications Commission

Before you send any text messages to customers, you must be aware of the FCC’s strict guidelines on message transmission and customer consent. The important point is that text message marketing is not something you set up on a whim and spam would-be customers.

The Telephone Consumer Protection Act

The TCPA protects consumers from mass text messages and is very specific about how you can send bulk messages. The important thing is to obtain written consent from every customer.

The Cellular Telecommunications Industry Association

The CTIA is a trade association that provides guidelines and helpful tips on text message marketing, although you won’t find the same level of legal guidelines as you will with the FCC and the TCPA.

Text message marketing best practices

Ready to launch your text message marketing campaign? Here are some best practices to follow for success.

Get permission.

Text message marketing has evolved over the years. In the early days, spamming people with texts was considered morally wrong, but some companies did it anyway.

These days, according to FCC rules, it is illegal unless you have explicit consent. The days of purchasing a mass database of phone numbers and sending out texts are long gone. In fact, doing so could be a violation of FCC rules that carries a hefty fine and other penalties.

As with email marketing, you must get explicit permission from consumers before sending them text messages. Not only will you be sending messages to an audience who wants this type of marketing, but you’ll avoid irritating those who don’t.

“Only use text messaging as a marketing channel if the customer or potential customer has opted in and supplied you with their phone number,” said Ben-Yehuda. “If you contact users unsolicited, you run the risk of losing your credibility and having them unsubscribe to your messages.”

Wilson advised using a keyword campaign to grow your list so consumers can text a specific word to a short code and opt in for deals, alerts, and more. For example, he said, ask consumers to “text TRY to 858585 for a demo,” with TRY being the keyword and 858585 the code.

Keep texts short and to the point.

The texts you send contacts should be short and simple, yet straightforward. If you continuously send lengthy messages, users won’t bother reading and will opt out of receiving messages in the future.

Additionally, SMS messaging has a limit of 160 characters, so it’s smart to grab their attention, communicate your marketing message, and close with a CTA, all in 160 characters or less. For example, when informing customers about mobile coupons, get their attention with an exciting opener/greeting, relay details about the coupons, then explain how they can access them – no need for extra fluff.

Don’t bombard users.

While it’s tempting to communicate every piece of news or promotion related to your business, don’t overdo your SMS advertising efforts. Consumers can’t simply ignore texts as they could a billboard or social media advertisement. If they receive an overwhelming influx of messages from your business, they’ll opt out.

Instead, create your text message marketing campaign by scheduling texts only when necessary and limiting how many you send to a specific (appropriate) number of customers.

Add value.

No matter what you communicate through your marketing text messages, above all else, make sure it’s relevant and adds value to the consumer’s experience with your brand.

“When you’re ready to reach out to your list, think about messages that will please your contacts,” said Wilson. “Coupons, promotions and sneak peeks are crowd pleaser’s that your subscribers should be happy to receive.”

Joseph Anthony, founder and CEO of the millennial-focused marketing agency Hero Collective, added that smart brands give consumers the kind of communication they’re used to with their peer groups and social circles.

“Providing useful information, in addition to promotional offers, will create a level of anticipation and surprise,” he said. “Brands must see text message marketing similar to how they look at joining conversations on Facebook, Instagram and Twitter. They must ask themselves how they can add value without being intrusive so what they offer is commensurate with what [consumers] may get from [their friends].”

Send texts at appropriate times.

Make sure your consumers don’t feel like they’re flooded with messages at inappropriate hours or trapped in a subscription. Pay close attention to when you are scheduling your messages (e.g., during the day versus late at night). Consumers might feel you’re being intrusive, even unprofessional if you send texts at random hours.

Wilson recommends texting during typical business hours and being transparent about what customers should expect from your program. That way, no one feels resentful toward your SMS advertising, and less people will feel the need to reply “STOP.”

Offer an unsubscribe option.

While the last thing you want to consider is your audience opting out of your program, making it easy for consumers to do so can make them more willing to sign up for your texts from the start.

Wilson recommends making it easy for users to opt out at any time if they so choose. You can offer this option by providing an unsubscribe link for them to click, or replying to your message with “STOP.”

Additional reporting by John Brandon and Nicole Fallon. Source interviews were conducted for a previous version of this article.Coronavirus Business AdviceGet weekly expert advice on finance, marketing, HR and other business matters to help your business navigate COVID-19.&Enter your email address below.SUBSCRIBEThis site is protected by reCAPTCHA. Google’s Privacy Policy and Terms of Service 

Sammi Caramela

Sammi Caramela has always loved words. When she isn’t writing for business.com and Business News Daily, she’s writing (and furiously editing) her first novel, reading a YA book with a third cup of coffee, or attending local pop-punk concerts. She is also the content manager for Lightning Media Partners. Check out her short stories in “Night Light: Haunted Tales of Terror,” which is sold on Amazon.