How To Face Fear and What It Means to Grant Cardone

What Does FEAR Mean To You And How Do You Face It?

What does FEAR mean to you and how do you face it?  Everyone feels fear. I do. You do. Everyone. The only difference is how we each react to fear. I’ve always thought that fear has two meanings which sum up the two basic ways people deal with this unique and complicated emotional state. FEAR can mean:

Forget Everything And Run

Or it can mean:

Face Everything And Rise

The real key to overcoming fear and not letting it control you. It’s about not caring what people think of you.  It’s about not wanting to impress anyone but yourself. It’s about having nothing to prove to anyone. When you refuse to let fear control you it becomes possible to do what you want as you pursue your passions, your desires, and your goals.

I’ve felt fear in all forms. I have even been afraid for my life as I was being pistol-whipped by a drug-dealing thug.  Meanwhile, you’re afraid of what? That you’ll fail? That you’re not good enough? That you’ll look stupid? That people will laugh at you?

Been there. Done that. So what? People ain’t laughing at me anymore.

What would your life be like if you never gave in to fear? What would you be like as a person if fear didn’t have so much control over you?

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Look, I get it. Fear is wired into us and it serves a purpose. It keeps us alert and ready to handle any unforeseen situations. However, it does not necessarily exist simply to motivate you to run away. You all know the expression “fight or flight”. Both come from fear and since both are an option, I’ll choose “fight” every time.

Why? Because I choose to. Because I can. Because what’s the worst that can happen?

If I fail I try again. If someone says “no” I keep asking until they say “yes”. 

What Does FEAR Mean To You

I’m telling you that it is possible to conquer your fear so you can do what you love, make a massive impact, while having control over your income and your life but more importantly, I’m gonna show you…at the boldest, baddest most exclusive, action-packed 10X Growth Conference we’ve ever held. 

I know that last year caused people a lot of uncertainty and yes, fear. The media sure didn’t help. But the people who didn’t give in to fear, like me and my 10X team, instead of running away or pushing the panic button, created opportunities and actually succeeded. I’m not bragging when I say we crushed it in 2020. I just want you to know that even in a time where fear is everywhere it’s possible to succeed. 

I can show you how when you join me at the 10X Growth Conference which is now sold out but you can still attend on-line.

Now just so you know, I’m going to push you outside of your comfort zone. I will show you how to achieve goals you never thought possible. 

I am going to make you realize that you’re capable of so much MORE than you’re doing right now if fear was not holding you back.

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Does the thought of starting something completely new and unknown scare you?

Do you have doubts that you can really do this?

Are you worried about failure?

GOOD!

Being scared is perfectly acceptable. Letting that feeling keep you from achieving your potential is not. 

What Does FEAR Mean To You

Wherever you are in the world, whatever experience you have, whoever you are, however old you are, the 10X Growth Conference can not only elevate your professional life and your financial situation but your confidence as well. Confidence is the light that eliminates the darkness of fear and the cool thing is that confidence multiplies on its own with every accomplishment.

We all have to decide if we are going to let fear win or will we say “ENOUGH!”

Enough playing for peanuts! Enough settling for average. Enough living to please others.

Enough allowing fear to determine the course of your life.

Instead,  become the 10X badass you were meant to be. Join me at the 10X Growth Conference from wherever you are and you’ll see that there is safety and success in numbers…with nothing to fear.

-Grant

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For more information on how you can be a part of the world’s biggest sales, marketing, and business conference click here for more information on the 10X Growth Conference.

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How To Create Everlasting Motivation To Achieve Your Goals

What most people don’t know is that motivation comes to you when you’re doing the work.

Published 23 hours ago

on Sep 3, 2020

By Anthony Nebel


If you’d like to learn how to consistently motivate yourself so you can achieve any goal you want, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.


People are always waiting for motivation to strike them before they start working on their goals. However, waiting for motivation to come to you before you start working is an unreliable method if you want to consistently work on achieving your goals.

What most people don’t know is that motivation comes to you when you’re doing the work. The more time you spend working on your goals and achieving progress, the more motivation you get which helps bring momentum to progress even faster.

In this small guide, I am going to show you how to create a reliable stream of motivation to achieve any goals that you want:

1. Create Small Mini-Goals For Your Larger Goals

People argue whether you should create small goals or big goals for your motivation but the real secret is to have both of them.

Here’s why:

  • You want goals and dreams big enough so that it makes you get excited to work for the bigger picture
  • You want small goals for your big goals to show proof that you are making progress

In other words, you need to have goals that get you excited and goals that show you’re making progress. When you have goals that show you are making progress, it shows that whatever actions you are doing is not in vain and that you are one step closer to that exciting big dream.

There’s a problem if you’re missing on just one of these because, if you only have big goals, you are going to lose motivation when you see no progress in 3 months. Same for the opposite, if you only have small goals, you aren’t going to be excited enough to keep working on them.

Define your biggest goal that you want and create mini-goals for that big goal to show you are slowly but surely making progress.

“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” – Pablo Picasso

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Motivation comes from seeing progress and results from working through a period of time. This means that when you are working on your goals, you want to journal and measure how far you have gone: Daily, Weekly, Monthly and yearly.

The funny part is that you won’t feel a difference whether it’s been 3 months or 1 year. You are just going to feel normal. It’s when you see physical proof that you have evolved based on your past ideas and progress that you can see you transformed into another person.

That’s why I want you to keep a journal and record the most important metrics of the goal you are working on.

For example, if you are trying to lose weight you want to record:

  • How much you weigh each week
  • How many calories you are eating
  • What types of food you are eating
  • How many times you exercise per week

Having data allows you to see what works and what doesn’t work and gives you the opportunity to make changes to see the results you want. When you start to see the results you want happening slowly over time, this will make you much more excited to be consistent to reach your goals. 

3. Celebrate Your Small Successes

A lot of us who are tracking our progress in achieving our goals don’t take the time to celebrate our little wins. It’s the small building blocks that build the foundation to achieve our goals.

When you take the time to reflect on how far you have come and start celebrating your little wins, you are putting yourself in a positive framework where you reward yourself for doing something that you want.

This is a powerful tool in making sure you continue to stay persistent in your goals as you celebrate your small wins which eventually lead to your big win.

Here are some ways to celebrate your small wins:

  • Eat out with the family
  • Take time to watch Netflix
  • Do a hobby you enjoy

The key point is to do the above in moderation. You want to reward yourself in such a way that it doesn’t become a habit. That’s when rewards become even more powerful as a tool for increasing your motivation.

“Small successes are still successes; great failures are still failures.” – Mason Cooley

4. Find Your Inner “Why”

There’s a reason why a lot of people who have New Year’s resolutions suddenly quit on their goals. People are excited to have their own business making a lot of money, their ideal body, and the relationship of their dreams. But when it comes down to trying to change themselves, most of them quit within a couple of weeks.

This is because they realize that the pain of trying to change is greater than the pleasure of staying in their comfort zone. You need to delve deep in yourself and find your inner “why.” Why do you want to change so badly?

You need to start asking this question whenever you are trying to change one of your habits. Things will get tough as it’s hard staying consistent in doing the right thing every day.

Here are some more questions you need to find and answer when things get hard:

  • Are you unsatisfied with where you are now?
  • Are you willing to make some sacrifices for the goals you want?
  • Are you willing to change your habits and understand it takes time?

You want to answer these questions honestly and figure out how to make it a reality.

Conclusion

Waiting for your “inspirational motivation” is an unreliable way to get started on your work. Rather, true motivation comes from seeing the progress and results when you start working on your goals.

The way to create this true everlasting motivation is to create small and big goals and track your progress in achieving them. You also want to have small celebrations along the way to maintain your motivation and reward yourself. Finally, when things get hard you need to fall back into your inner “why” on the real reason why you want to change.

Which motivational tip did you find most surprising? Let us know in the comments below!

RELATED TOPICS:ACHIEVE YOUR GOALSCHANGE FOR THE BETTERCHANGE YOUR LIFEGOALSHOW TO GET POSITIVE RESULTSHOW TO SET GOALSMEASURE YOUR PROGRESSMOTIVATE YOURSELFSETTING GOALSWHATS YOUR WHYDON’T MISS8 Things You Can Do Right Now to Get Your Motivation Back

Anthony Nebel

Anthony Nebel is a freelance writer who is obsessed with self-development. He has tried everything from meditating, journaling, fasting, and writes about it all on his blog, AnthonyNebel.com, on his personal transformation as well as marketing hacks you can use for your business.


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How to Close Sales Faster In a Pandemic

How to Close Sales Faster In a Pandemic

BY: MARK HUNTER|PUBLISHED ON: AUG 26, 2020|CATEGORIES: SALES MINDSETSALES MOTIVATIONSALES PROCESS0 COMMENTS

My newest book, A Mind For Sales, relates to what we’re dealing with today in the middle of a pandemic. So much of it has to do with our mind. There’s a tremendous amount of business out there; we just have to be flexible and willing to adapt to go find it.

I’m going to share…

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How to Close Sales Faster In a Pandemic

BY: MARK HUNTER|PUBLISHED ON: AUG 26, 2020|CATEGORIES: SALES MINDSETSALES MOTIVATIONSALES PROCESS0 COMMENTS

My newest book, A Mind For Sales, relates to what we’re dealing with today in the middle of a pandemic. So much of it has to do with our mind. There’s a tremendous amount of business out there; we just have to be flexible and willing to adapt to go find it.

I’m going to share with you 10 steps on how to close sales faster in a pandemic.

I encourage you to hit subscribe so you have access to the new content I put out there every week – on my blog.

1. Keep It Simple for Your Customers

This is not the time to get into a complex sales process. It’s not the time to get into major, major deals that are going to take years to close and involve multiple people. With a lot of people working from home, it’s much harder to get people together. You have to keep everything in your sales process and in what you sell. All of it must be simple in order to help the person or maybe the two people you’re speaking with to make a fast decision.

2. Focus on Your ICP

Now more than ever, you have to stay tight with your ICP – ideal customer profile. Stay focused. It is too easy to chase the shiny object for the sake of trying to find business; however, when you get outside your lane and start dealing with people not within your ICP, it will take you much longer to understand them and for them to understand you. That will just slow down the process. Stay in your lane and stay focused on your ICP.

3. Fast Prospecting

What is fast prospecting all about? It means you need to double down and triple down the speed with which you’re interacting with customers. This is not the time to sit there and say that you’ll slowly continue to reach out to them like every month. No! It’s not the time for that. You have to take whatever your process was, cut the time in half, and double the contacts. Prospecting must be faster than ever. In other words, if you normally reach out to your prospects every two weeks, now it needs to be every week. If you usually reach out every week, reach out every three days. Speed is what it takes. Speed sells!

4. Narrow the Solution

When you talk to a customer and engage them, the solution is not to start throwing out all of these ideas as to what they can do or all these things that they’re going to be able to accomplish. No, it’s not the time to sell world peace. This is not the time to try to find a solution for hunger. Now is the time to narrow the solution and help the customer achieve that one specific outcome that they’re looking to achieve.

5. Shorten the RSI

Remember that customers don’t want to be sold to and really, I don’t even think they want to buy. What they desire is a return on their investment. That is what they truly want, so it’s your job to show your customers how they can quickly receive a return on their investment when they buy from you and invest with you. Therefore, let them know that when they buy “x” service or product from you, they will immediately get value back. I have to do everything possible to shorten the ROIC, because things are just too unstable as we look long-term.

6. Limit the Options

When you get to the point of putting things out on the table, don’t say, “well, hey, why don’t you pick from one of 18 different items?” This is not the time to play buffet. No, no. You must limit the options. Any time you present too many options, you automatically slow down the decision-making process because the customer needs more time to think about it. Don’t put more than three options out on the table.

7. Trust

One of the reasons I am able to only put two or three options on the table is because I’ve earned their trust. Without a doubt, trust is key. Everything in your sales process must be centered around helping the customer understand that they can trust you, because you trust them.

Confidence starts in the listing and the respect. Confidence creates integrity, and integrity is really the sister or brother of trust. The greater the level of trust you have, the faster the customer is willing to make a decision with you.

8. Two-Way Street

Have you ever driven down a two-way street and noticed there are cars on the other side? They’re coming at you from the opposite direction. So, what is a two-way street and how does it relate to sales and prospecting? When it comes to helping you close sales faster, you have to understand that there will be give and take on both sides, but stay in your lane. This does not mean that you give the customer everything he/she wants. No, not at all. You don’t do that. Just understand that there may be wiggles and shakes that you need to be prepared for, and that’s okay.

9. Land and Expand

I want you to put this simple phrase on your computer. Put it on your phone. It’s your objective to make it so simple for your customer to do business with you that you land them as a new customer. Then, once you do, you expand that customer and begin building into and getting them in additional ways. But you have to create that initial sale first.

10. Value your Time

Your time is your most prized resource. It’s not what you sell. It’s not your customer. It is your time. In order to use your time wisely, go back through this list of nine and ask yourself where you need to change things. When you begin to understand the value of your time and that you can’t put a price on it, you’ll be able to close sales faster than ever. Time is priceless.

For more tips on valuing your time, go check out my blog post and video on How to Gain An Extra Three Weeks Every Year.

Copyright 2020, Mark Hunter “The Sales Hunter” Sales Motivation Blog.  Mark Hunter is the author of A Mind for Sales and High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results.


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How to Establish a New Kind of Entrepreneur in the Innovation Landscape by Working Remotely

How to Establish a New Kind of Entrepreneur in the Innovation Landscape by Working Remotely

Will entrepreneurs flee Silicon Valley and New York City in this new normal?

How Remote Work Will Transform the Innovation Landscape and Establish a New Kind of Entrepreneur

Grow Your Business, Not Your Inbox

Mark Minevich

(ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR/Principal Going Global Ventures and AI Digital Expert)

August 21, 2020 5 min read.

Opinions expressed by Entrepreneur contributors are their own.

San FranciscoNew York

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How to Establish a New Kind of Entrepreneur in the Innovation Landscape by Working Remotely

Will entrepreneurs flee Silicon Valley and New York City in this new normal?
How Remote Work Will Transform the Innovation Landscape and Establish a New Kind of Entrepreneur

Grow Your Business, Not Your Inbox

Mark Minevich

(ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR/Principal Going Global Ventures and AI Digital Expert)

August 21, 2020 5 min read.

Opinions expressed by Entrepreneur contributors are their own.


San FranciscoNew YorkBerlin, Singapore –– each of these major global cities relate in that they are major hotbeds of innovation. These cities hustle and bustle for a reason: critical meetings on the state of the nation’s future were being conducted, entrepreneurs and idea makers were putting their heads together to invent new technologies, and whiz kids met over cups of coffee to discuss startup ideas. 

There is something about the physical environment and face-to-face interaction within such ecosystems that enables humanity to formulate and execute game-changing innovations. Yet, in a step toward making remote work a permanent future, Facebook, Google and Siemens told their employees that they can work from home until July 2021. The nature of many jobs has changed, with remote work becoming the next normal. This shift towards “digital by default” and “remote-first” structures has been cranked to its maximum capacity across the country, causing innovation to take on a new face. 

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However, there are claims that physical isolation of employees could potentially hamper product development and innovation. In a Bloomberg Opinion piece, Tyler Cowen wrote, “Even as tech companies grow more essential, the geographic distribution of company activity will also make them less unique. They’ll start to resemble a typical cross-section of the workforce, with all of the routines and bureaucracy that most other companies experience. They’ll have less fire in the belly to disrupt and overturn previous institutions.” Clearly, the disjointedness of the whole situation can have a negative outcome on enterprises and idea-making. Regardless of this fact, people seem unbothered. In fact, the article also claims that 60 percent of Americans would like to continue working from home, even after the pandemic subsides.

Another study by Google on remote workers found “no difference in the effectiveness, performance ratings or promotions for individuals and teams whose work requires collaboration with colleagues around the world versus Googlers who spend most of their day to day working with colleagues in the same office.”

IBM, the pioneer of teleworking, eliminated almost all of its office work years ago, and then released a report entitled “Challenging the modern myths of remote working, the evidence for the upside of teleworking.” Already in 2014, they boasted about their innovative modern business model with over 40 percent of their employees working remotely. Remote work has the potential to destroy innovation hotspot’s like Silicon Valley, as it has prompted entrepreneurs to disperse themselves across their respective countries at an ever-increasing rate.

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Offices have been ditched for Discord Servers, Zoom, Slack Channels and the like. Over the last few months, multiple news sources have confirmed that people are drifting away from cities towards urban and rural areas. Could this pandemic really decentralize tech opportunities away from just a few hotspots, such as San Francisco and New York? https://tpc.googlesyndication.com/safeframe/1-0-37/html/container.html

According to Bloomberg CityLab, cities that traditionally haven’t been known as innovation hubs have begun to institute incentive programs to “lure tech workers to work from home in a new location.” The article further states, “Employees are proving to their bosses that remote working isn’t only possible, it’s preferable — at least for now — and the prospect of a work-from-anywhere future now seems less hypothetical. So instead of trying to lure whole companies with economic development incentives, more cities are beginning to target individuals who suddenly have the agency to pick a city on its merits, not its employers.”

These developments have major implications for the global innovation landscape as a whole. Just like Florence in the 16th century, creativity never stopped. These new challenges may change places like New York City and Silicon Valley — or even destroy them — but it will probably emerge somewhere else in a different form. 

It is also important to mention that trust between partners is of the essence when it comes to collaborative invention. David Shrier, program director at Oxford Cyber Futres, wrote for Raconteur: “Research from Massachusetts Institute of Technology has shown successful innovators build a foundation of trust around micro-interactions that occur in the workplace. And the Allen Curve shows that if you don’t see someone face to face, you don’t collaborate with them.” Therefore, remote work has cut off a vital part of how humans invent and make ideas –– and that is trust in a physical setting. 

However, to say that remote work will spell the end of innovation is hyperbole. As per Raconteur and Professor Bernd Irlenbusch, who co-led a study titled Innovation and communication media in virtual teams: an experimental study, by the University of Cologne and Leibniz University Hannover, “Previous research has shown that creative performance is significantly lower when there is no face-to-face communication. However, the current lockdown has fostered the adoption of new technologies to conduct collaborative tasks when team members work from home. Video conferencing can mitigate the gap in creative performance.”

People will still need trust and real relationships to develop ideas, especially because creativity comes in surges and often unexpectedly. We will work remotely but human contact is part of our DNA and we will need to establish new routines with augmented reality (such as social online meetings) that can be put in place to foster collaboration and more human-like meetings instead of solely relying on cold, unemotional online meetings.

The most important takeaway that emerges from all of this information is that, as a result of our current challenges, the innovation landscape will never be the same. Remote work means that a new species of entrepreneur has emerged, and those who adapt fastest will be best-suited moving forward.


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How to Run a Successful Text Message Marketing Campaign

How to Run a Successful Text Message Marketing Campaign

This article is for small business owners considering launching a text message marketing campaign.

By Sammi Caramela, Contributing WriterUpdated: August 18, 2020

image for Champion studio / Shutterstock

  • Text message marketing is more personal than other forms of marketing and can help a business gain traction.
  • SMS messages should follow a structured, efficient marketing campaign.
  • Text marketing involves bulk text…

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How to Run a Successful Text Message Marketing Campaign

This article is for small business owners considering launching a text message marketing campaign.

By Sammi Caramela, Contributing WriterUpdated: August 18, 2020

image for Champion studio / Shutterstock

  • Text message marketing is more personal than other forms of marketing and can help a business gain traction.
  • SMS messages should follow a structured, efficient marketing campaign.
  • Text marketing involves bulk text messages sent to qualified leads.
  • This article is for small business owners considering launching a text message marketing campaign.

Consumers are constantly bombarded with social alerts from friends, family, work and brands. Because of these disruptions, many disable notifications for email and other social networks. If you want to market in real time, you need to send a text message. However, for a successful SMS campaign, one that relies on text message marketing as a primary means of reaching existing customers, it must be legal and structured, and it needs to provide traceable, useful leads.

“Because text messages appear on people’s mobile phones, they feel more personal than other kinds of marketing,” said Luke Wilson, chief revenue officer of EZ Texting. “Texting allows businesses to do many of the things that traditional media does … without having to invest in extra hardware, labor, printing, or media buys.”

Text message marketing isn’t for everyone, though, and the brands that use it need to ensure their texts are helpful and relevant rather than intrusive and spammy (or worse, illegal). It’s easy to tip the scale and turn people off with your messages. Here’s how to incorporate texting into your digital marketing strategy without annoying customers.

What is text message marketing?

Text message marketing is the ongoing process of communicating business news, sales, promotions or other relevant information to your customers via SMS (short message service) text messages on their mobile devices. It is a type of digital marketing strategy that helps build brand awareness on a more personal level. Consumers must opt in to your messaging before you begin sending texts to them.

You can send bulk messages to groups of customers or audience segments, or customize the experience even more by sending individualized messages. This tactic allows you to bypass other marketing noise – social media ads, email marketing campaigns, etc., – and go directly to consumers’ phones.

How does text message marketing work?

Text message marketing relies on a database consisting of your customers’ names, cell phone numbers and other information (geographic region, customer categories, customer interests) that helps you track the sales process.

Text message marketing targets a specific audience.

As with any marketing endeavor, the more information you have on hand and the more specific your customer segments are, the better. Similar to how Facebook ads target people within a certain area, by age, and by interests, the best text message marketing is highly customized and geared toward a specific target audience.

Through SMS marketing, you’re getting as specific as possible and meeting your customers where they are – on their smartphones. By communicating your marketing messages to a targeted audience, you’re able to cultivate more meaningful connections with users and interactions with qualified leads.

Text message marketing acts as part of an overall marketing campaign.

As a marketer, the most important thing to remember about all mobile marketing  (i.e., marketing that relies on technical and digital methods to reach mobile users, as opposed to printed materials) is that it should be part of an overall marketing campaign. No company should start text messaging marketing without a game plan on how it all fits together to reach new customers.

Text messaging isn’t appropriate for every marketing scenario. Yoni Ben-Yehuda, head of business development at Material Good, advises marketers to use it for things like a delivery status, a secondary message after you download a certain mobile app or program, a receipt of purchase, or an exclusive discount. Text message marketing is only effective for brands with an audience that prefer this form of communication.

“A text is more personal than an email, so if you’re contacting the user and they’ve never heard of you … you’ll likely be considered spam,” said Ben-Yehuda. “When the brand recognition is present with the user and they’re familiar with your company or products, offering them content via text can be efficient.”

Mobile marketing channels, which include SMS, social media, email, and other forms of marketing, should all complement and benefit each other, thus contributing to your company’s overall mobile marketing campaign.

How do I set up text advertising?

Text message marketing is a distinct and effective way to stay in touch with your existing customers, but only if you do it right. First, you must secure the legal right to communicate with customers via text, lest you run afoul of Federal Communications Commission regulations.

Once you have customers’ permission, make sure your text messages are on brand and valuable to them, rather than being annoying or intrusive. If you follow these steps, your SMS campaign can build trust in your brand and keep your products and services top of mind among your customers.

Some companies start their own database for text message marketing to send bulk messages, sometimes relying on a third-party service such as Twilio for the actual transmission. Of course, a small business or startup can conduct SMS marketing using their own campaign and by sending group texts.

Businesses often work with an SMS text messaging provider such as Twilio, TrueDialogTrumpia, or SimpleTexting to handle some of the database collection, legal issues, and actual text messaging transmissions. These companies can provide a quote for bulk text campaigns and text message marketing according to your demographic and customer segment.

Additionally, SMS marketing software from companies like EZ Texting and Braze provide more services than simple database collection and transmission. You can use this kind of marketing automation to create a campaign and track its success.

Who regulates SMS text message marketing?

The Federal Communications Commission

Before you send any text messages to customers, you must be aware of the FCC’s strict guidelines on message transmission and customer consent. The important point is that text message marketing is not something you set up on a whim and spam would-be customers.

The Telephone Consumer Protection Act

The TCPA protects consumers from mass text messages and is very specific about how you can send bulk messages. The important thing is to obtain written consent from every customer.

The Cellular Telecommunications Industry Association

The CTIA is a trade association that provides guidelines and helpful tips on text message marketing, although you won’t find the same level of legal guidelines as you will with the FCC and the TCPA.

Text message marketing best practices

Ready to launch your text message marketing campaign? Here are some best practices to follow for success.

Get permission.

Text message marketing has evolved over the years. In the early days, spamming people with texts was considered morally wrong, but some companies did it anyway.

These days, according to FCC rules, it is illegal unless you have explicit consent. The days of purchasing a mass database of phone numbers and sending out texts are long gone. In fact, doing so could be a violation of FCC rules that carries a hefty fine and other penalties.

As with email marketing, you must get explicit permission from consumers before sending them text messages. Not only will you be sending messages to an audience who wants this type of marketing, but you’ll avoid irritating those who don’t.

“Only use text messaging as a marketing channel if the customer or potential customer has opted in and supplied you with their phone number,” said Ben-Yehuda. “If you contact users unsolicited, you run the risk of losing your credibility and having them unsubscribe to your messages.”

Wilson advised using a keyword campaign to grow your list so consumers can text a specific word to a short code and opt in for deals, alerts, and more. For example, he said, ask consumers to “text TRY to 858585 for a demo,” with TRY being the keyword and 858585 the code.

Keep texts short and to the point.

The texts you send contacts should be short and simple, yet straightforward. If you continuously send lengthy messages, users won’t bother reading and will opt out of receiving messages in the future.

Additionally, SMS messaging has a limit of 160 characters, so it’s smart to grab their attention, communicate your marketing message, and close with a CTA, all in 160 characters or less. For example, when informing customers about mobile coupons, get their attention with an exciting opener/greeting, relay details about the coupons, then explain how they can access them – no need for extra fluff.

Don’t bombard users.

While it’s tempting to communicate every piece of news or promotion related to your business, don’t overdo your SMS advertising efforts. Consumers can’t simply ignore texts as they could a billboard or social media advertisement. If they receive an overwhelming influx of messages from your business, they’ll opt out.

Instead, create your text message marketing campaign by scheduling texts only when necessary and limiting how many you send to a specific (appropriate) number of customers.

Add value.

No matter what you communicate through your marketing text messages, above all else, make sure it’s relevant and adds value to the consumer’s experience with your brand.

“When you’re ready to reach out to your list, think about messages that will please your contacts,” said Wilson. “Coupons, promotions and sneak peeks are crowd pleaser’s that your subscribers should be happy to receive.”

Joseph Anthony, founder and CEO of the millennial-focused marketing agency Hero Collective, added that smart brands give consumers the kind of communication they’re used to with their peer groups and social circles.

“Providing useful information, in addition to promotional offers, will create a level of anticipation and surprise,” he said. “Brands must see text message marketing similar to how they look at joining conversations on Facebook, Instagram and Twitter. They must ask themselves how they can add value without being intrusive so what they offer is commensurate with what [consumers] may get from [their friends].”

Send texts at appropriate times.

Make sure your consumers don’t feel like they’re flooded with messages at inappropriate hours or trapped in a subscription. Pay close attention to when you are scheduling your messages (e.g., during the day versus late at night). Consumers might feel you’re being intrusive, even unprofessional if you send texts at random hours.

Wilson recommends texting during typical business hours and being transparent about what customers should expect from your program. That way, no one feels resentful toward your SMS advertising, and less people will feel the need to reply “STOP.”

Offer an unsubscribe option.

While the last thing you want to consider is your audience opting out of your program, making it easy for consumers to do so can make them more willing to sign up for your texts from the start.

Wilson recommends making it easy for users to opt out at any time if they so choose. You can offer this option by providing an unsubscribe link for them to click, or replying to your message with “STOP.”

Additional reporting by John Brandon and Nicole Fallon. Source interviews were conducted for a previous version of this article.Coronavirus Business AdviceGet weekly expert advice on finance, marketing, HR and other business matters to help your business navigate COVID-19.&Enter your email address below.SUBSCRIBEThis site is protected by reCAPTCHA. Google’s Privacy Policy and Terms of Service 

Sammi Caramela

Sammi Caramela has always loved words. When she isn’t writing for business.com and Business News Daily, she’s writing (and furiously editing) her first novel, reading a YA book with a third cup of coffee, or attending local pop-punk concerts. She is also the content manager for Lightning Media Partners. Check out her short stories in “Night Light: Haunted Tales of Terror,” which is sold on Amazon.


How to Know If Your Dreams of Becoming a Millionaire Will Never Come True

How to Know If Your Dreams of Becoming a Millionaire Will Never Come True

7 Signs your dreams of becoming a millionaire will never come true.

By Grant Cardone, Self Made Millionaire, Author, and Real Estate Expert

Do you hold your breath every time you check your bank account balance? 

Are you shocked when your monthly credit card statement arrives?

Do you think you’re earning a good salary until you see how little is left over…

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How to Know If Your Dreams of Becoming a Millionaire Will Never Come True

7 Signs your dreams of becoming a millionaire will never come true.

By Grant Cardone, Self Made Millionaire, Author, and Real Estate Expert


Do you hold your breath every time you check your bank account balance? 

Are you shocked when your monthly credit card statement arrives?

Do you think you’re earning a good salary until you see how little is left over after taxes and expenses?

If you answered yes to any of these questions, then you’re not as good at managing your money as you could be…

…and you can increase your income by signing up for my 10X Income Webclass.

Here are 7 signs that you need to improve the way you handle your money:

  • You only have one stream of income 

Not monitoring how much much money goes in and out of our accounts is like riding in a car with nobody behind the wheel. Keeping track of your monthly income and expenses is essential to financial security. If you’re spending more than you’re making, a thorough review of your expenses will help you get rid of the non-essentials and get on the road to financial stability. 

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  • You focus more on saving than earning 

There’s good debt like investing in your future to build wealth. Then there’s bad debt that comes from excessive credit card use and the resulting high interest rates. Paying those rates is like throwing money out the window. The more you use the plastic the deeper into debt you go until it’s almost impossible to pay it off. If you have credit card debt, pay it down as quickly as possible. Make this your top priority. The money you’re paying in interest could be used for real investments.

  • Buying pretty things you don’t need 

Once again, if you don’t keep track of your monthly expenses, both fixed and variable, how can you manage your money? Don’t get lulled into a false security because of autopay and think you can ignore your bills. Keeping on top of your bills means no unexpected phone calls from debt collectors or other unpleasant surprises. It also means a bigger chance of having something left over to invest.

  • You give into comfort 

Anyone who knows me understands that I don’t save money. I store it until I can invest it, most often in real estate. Saving money in a bank earns you next to nothing with today’s interest rates but regardless of whether you save or invest, you’ve got to put some money away whenever you earn it. 10% of your net income is a good place to start. You’d be surprised at how quickly it can add up. When it does, then you can multiply it like I did.

7 Signs Your Dreams of Becoming a Millionaire Will Never Come True
  • You prefer safety over prosperity 

Are you struggling to pay your bills? Think you’ll have to work forever because you won’t be able to retire? When’s the last time you spent money on something fun? If questions like these are constantly stressing you out, it’s time for a change which means it’s time for a change of strategy. People who manage their money rarely have to worry about it.

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  • You’re not investing in income-producing assets

I know what you’re thinking. “How can I invest when I can’t even pay my bills?” I’ve got news for you. Very few investors (including me) invest entirely with their own money. Borrowing money to invest is the kind of debt that gets you somewhere, unlike credit card debt. Even in this economy there are opportunities particularly in real estate, which I know a thing or two about. 

  • You’ve got no emergency fund.

Safety net. Backup. Money cushion. Whatever you call it, you need to have money on the side for emergencies because they happen to us all sooner or later. Not having any money put away means you’ll have to put it on the card when an unexpected situation occurs. That means getting deeper in debt. Plus, there might be some situations where you can’t just break out the plastic. What if you and your family have to flee a natural disaster that’s knocked out the power? Scenarios like this make it vital to have some sort of backup funds. The only way to make that happen is responsible money management.  

Look, I get it. I know what it’s like to stretch a dollar and live paycheck to paycheck. Sometimes I didn’t even have a paycheck. When I started out I didn’t know anything about managing money because I had no money to manage. But when I had finally had enough of being broke and struggling, I began to study people who had money and what they did with it. Then I became disciplined and put what I learned into practice. Now, when it comes to money I can tell you I don’t worry about it. I think about how I can multiply it. I’m sure you’ll enjoy it as much as I do. 

7 Signs Your Dreams of Becoming a Millionaire Will Never Come True

If you want to learn how to manage your money, grow your income, transform your life or achieve any other goal, I can show you how to make it happen in my 10X Income Webclass.

-Grant Cardone

 

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