How to Work Remotely and Succeed

Does Remote Work Really Work? 4 CEOs on the Future of Their Workplaces

BY CHRISTINE LAGORIO-CHAFKIN@LAGORIO

Does Remote Work Really Work? 4 CEOs on the Future of Their Workplaces
Is work … a place? Founders are divided on whether to return to their old way of doing business.

Founders and executives around the globe have taken lessons learned over the past year to inform their view of what their workplace will look like in the future. At this week’s Collision conference, the future of the workplace was top-of-mind–though founders had a wide diversity of expectations about how their companies will work coming out of the pandemic. Here are a few of the most fascinating.

More satisfied, talented, global workforces

Phil Libin, the founder of Evernote, All Turtles, and upstart video-presentation platform Mmhmm, says having gone all-virtual has given his company superpowers–and he’s not willing to give those up by returning to a physical office. He has vowed with his most recent two companies that his teams will never return to offices post-pandemic. The first superpower he cited was the ability to hire talent not just locally–but anywhere in the world. “All of our job listings say ‘global,'” he said Wednesday. “I’m never putting the ‘in’ back in place.”

Second superpower: not commuting. “Why would I ever give up the superpower of giving every person on my team two extra hours a day?” And third: helping employees avoid the extreme expense of housing in major cities. “Why could every person on my team not live in a nice house with a nice school district, if that’s what they want?” he says.

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Remote work requires different processes than office work

Jason Fried, the founder of Basecamp and author of Remote: Office Not Required, is firmly anti-Zoom and pro-asynchronous work at his all-remote company, which makes tools for employee communication. Now that much of the rest of the office-worker world has experienced remote work over the past year, he’s hoping other companies embrace a bigger idea: that the nature and strengths of remote work are very different than in-person work.

For employees on dedicated projects, requiring focus or creative critical thinking, working remotely can be far more productive than working in an office, he says. But a lot of companies are doing it wrong–allowing the digital distractions of constant Slack notices and interruptions of Zoom meetings to disrupt the workflow afforded by solitary work at home. He advises helping employees manage their own time and get the most out of long stretches of solo work by keeping important decisions out of real-time chat. “The expectation of immediate response is really toxic,” he says. “What’s healthy is giving people long stretches of time to do their work without … the pressure to pay attention to a dozen real-time decisions at once.”

Teams have the opportunity to work smarter and more empathically

Jonathan Notaro, the founder, and chief creative officer at Brand New School, a branding agency that works in production, said this year of all-remote work has made harnessing his teams’ creativity more challenging. “So much of our work happens through discourse,” he said at Collision Thursday. “Those pieces of magic are so much harder to harvest in this environment.”

But he’s seen bright spots–and moments that made his company stronger. Having Zoom windows into colleagues’ and employees’ homes has given him insight into their personal priorities and passions, and brought his team closer. “You start to think more about their personal lives,” he said, “because it’s right there. I think that’s been a real gem from this whole experience. It’s made us all closer.” Brand New School has had to think harder about scheduling and is more disciplined about meetings after a year of remote working. Notaro said: “I feel like we’ve become more focused.”

Office work and gathering will be a lot more exciting

The founder and CEO of Eventbrite, Julia Hartz, saw her company’s revenue drop to zero as the pandemic hit in March of 2020. After two rounds of financing and a company restructuring in the first 90 days of work-from-home, her company saw a boom in digital events. Now, as restrictions on gatherings lift around the globe, she’s expecting the physical event ecosystem to flourish as well. “We are heading into a Roaring ’20s! Never underestimate the power of humans who feel they deserve something,” she said.

As for the return to work, Hartz doesn’t expect all her employees immediately to start daily commuting but says since Eventbrite was founded on the premise of gathering in person, the company will continue to operate office “hubs” around the world where employees can work and meet. “If we do it right, people will look forward to coming to the office, to see each other and to collaborate,” she said.Inc. helps entrepreneurs change the world. Get the advice you need to start, grow, and lead your business today. Subscribe here for unlimited access.

RELATED:

The Benefits of Working From Home: Why The Pandemic Isn’t the Only Reason to Work Remotely | FlexJobs

Working from home 101: Every remote worker’s guide to the essential tools for telecommuting | ZDNet


How to Become a Leader

10 Traits an Inspired Leader Must Have
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Originally Published on Apr 10, 2021 ByMarie Barnes


Leading people is not an easy task. A thousand and one responsibilities fall on your shoulders. After all, leaders are the safeguard against chaos. They are the engine of a group. What defines a great leader? An upright stance and a proud poise? Intelligence and valiance? The will of steel and steadfast determination? Often, we seek something in the leaders we lack. However, different challenges require different qualities from a chief. So, we may spend days enumerating all the possible traits a leader could have. There is no limit to perfection. Instead, we will concentrate on a specific side of a leader – his attitude towards the others.

The way you treat people makes them respond accordingly. Obviously, you can choose the path of tyranny, fear, and oppression to be an effective leader. You will force people to do things, they will obey, and technically you are a leader. But this is a slippery slope. Coup d’états and rebellions are the results of such leadership. If you want to be the one that people follow deliberately and with loyalty, you should possess the next traits. 

1. Determination

Let’s start with the obvious. You must be determined enough to get somewhere and not give up on the way. A determination is an obligatory minimum for a leader. People will not follow if you cannot move forward. They need inspiration, and you give it to them through action. 

2. Responsibility

Being a leader means you are responsible for the team. Every member of your group confides in your decision-making abilities. You cannot let them down. Your purpose is to lead them. In other words, wherever your team ends up, it is your victory or failure. You are the face of your group. When everything goes to hell, you are the first to meet the devil. If you can bear that burden, the leadership is for you.

“A leader is one who knows the way, goes the way, and shows the way.” — John Maxwell

 

3. Genuine Empathy

Empathy is how well you can understand the emotions of others. It is the key to successful relations with anyone. If you feel what another person feels, you can better navigate through the reality of that person. Understanding their pain, you are more prone to help – it is becoming personal for you. 

There are many ways to show empathy: listen more, be attentive to others, do not judge hastily. It is not about forgetting your problems and turning into the selfless altruist to the end of your days. It is about paying attention. Just give a bit of your warmth to others along the way and try to understand them. Maybe, you can help them somehow. People remember such things, and they will respect you.

4. Positivity

Positivity is a useful tool. We all have dark moments in our lives, and unless we have a light with us, it is easy to get lost in the darkness. The moodiness stretches out, everything is dull and gloomy, and irritation takes its place. We snap at each other, but nothing resolves. Ill humor is a tricky enemy: it makes you forget about good times and joy. If you can fight that with optimism, then you have a torch to lead others through the darkness. People will seek your company to get warmer, and they will be happy to have you as their leader. 

5. Open-mindedness

You should not be close-minded, being intolerant to different people or ideas. If you cannot accept something new, alien, or better because of your personal preferences, fear, or pride, you will have problems. Times are a-changin’, as Bob Dylan sang, and so is the world. To keep up with the innumerous trends and progress, you need to get on board with it. Also, it simplifies your communication with other people as their personality does not affect your judgment.

6. Ability to Learn

This is the logical continuation of the previous paragraph. The ability to grow, adapt, and acquire new skills is a must for a leader. Learning from your mistakes is another thing. Everyone makes mistakes. Leaders do as well. However, accepting your failures and learning from them is important. Do not let ignorance take hold of you.

7. Straightforwardness

Sometimes, team members can make a mistake. Do you have it in yourself to show them their fault? Can you reprimand or fire someone if the need arises? You are responsible for your team, remember? If someone jeopardizes its future, you must deal with this person. You cannot play only a good cop here. 

8. Humility

Can you bide your mistakes? Can you ask for help from your fellow team member? Your ego and pride should not stand in your way. You are not some infallible machine that should perform flawlessly. You cannot know everything. A team works as one, and you are a part of it – ask for advice or support when needed.

 

9. Approachability

Other team members should not fear coming up to you. If they are afraid of reaching out, you have a lack of trust. It might lead to secrets and unspoken words. Secrets are bombs with a long fuse, of which you do not know. To avoid that, you need to establish an open-door policy. Work on your relationship with the team: your leadership depends on it. 

“The price of greatness is responsibility.” – Winston Churchill

10. Self-care

The final point is all about yourself. To be the most effective, you should care about your well-being. Your physical and mental health are the fuel of your energy. You cannot be optimistic, think a few steps ahead, make decisions, and be an inspiring example for others when your mind and soul are in the wrong place. 

We often tend to forget about the need for rest and recreation, joy and happiness while pursuing our professional growth. There should be enough sunlight and alimentation for a plant to grow. There should also be enough good things for you to live on and succeed. 

Congratulations, if you have all those traits within yourself. You should be good at leading others. If there is something you lack, do not get upset – everything can be learned and practiced to perfection. Look it up on the internet. You can find all the answers there. 

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Marie Barnes

Marie Barnes is a Marketing Communication Manager at Adsy and an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs. She shares her insights through blogging. Follow her on Medium.

Related:

Leadership Traits – List of Top Qualities of an Effective Leader (corporatefinanceinstitute.com)

 


How To Survive The Upcoming Hyperinflation Predicted By Michael Burry

Dr. Michael J. Burry from the “Big Short” Fame Is Warning People of the Upcoming Hyperinflation of the U.S. Dollar. And, Again, No One Is Listening.

Dateline: Creve Coeur, MO. USA/February 26th, 2021/By: Jeffrey L. Klump


He made a name for himself shorting the sub-prime housing market in 2005.

Dr. Michael J. Burry made billions for himself and his investors when he decided to short the housing market.

Everyone at the time thought he was crazy.

This writer told people in 2003 that there would be a major crash in the real estate/housing market.

I was laughed at and told real estate never goes down.

Enter Michael Burry once again, and on February 20th, 2021, when he sent out a Tweet Storm from his Twitter account Cassandra@micaeljburry.

In the tweets that were sent, which have since been deleted by Twitter, Burry warned everyone that we are approaching a hyperinflationary event for the U.S. dollar, similar to what happened in Weimar Germany in the 1920s.

Here is part of that saved Tweet from Michael Burry: People say I didn’t warn last time. I did, but no one listened. So I warn this time. And still, no one listens. But I will have proof I warned.

You can already see hyperinflation in asset prices including the U.S. stock market, bond market, and real estate market.

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All of these markets are at all-time highs and none of these markets reflect any sense of reality.

Here is another excerpt from Michael Burry’s Tweetstorm:

The US government is inviting inflation with its MMT-tinged policies. Brisk Debt/GDP, M2 increases while retail sales, PMI stage V recovery. Trillions more stimulus & re-opening to boost demand as employee and supply chain costs skyrocket. #ParadigmShift

The U.S. dollar has already been hyperinflating in terms of the U.S. stock market and bond market.

When you see markets like this at unreal prices, that is hyperinflation in terms of those assets because prices are measured in U.S. dollars.

The U.S. dollar has hyperinflated in terms of Bitcoin #BTC as well.

Bitcoin was over $60,000 U.S. dollars at one point during the past week.

In some African countries, Bitcoin is over $80,000 in terms of their country’s paper currency.

If you need information on Germany’s Weimar inflation during the 1920s, Click Here.

There are 2 assets that have yet to hyperinflate versus the U.S. dollar, and when they go hyperbolic, it is game over for the U.S. dollar empire.

Those assets are physical gold and silver.

Both of these assets are affordable in terms of the U.S. dollar, but that will not last long and you will have trouble finding both. They are in very high demand.

Michael Burry has a knack for seeing things unfold in the future because he actually sees things right now in reality. Not as if he wants them to be, but as they really are.

Even Bank of America is sounding alarm bells regarding the hyperinflation of the U.S. dollar. Click Here to read.

Gasoline prices are already going up. Joe Biden is taking the blame for it, but he has nothing to do with the increase in the price of oil.

Gas and food prices are going up because the U.S. dollar is failing. It is in the early stages of hyperinflating in terms of retail goods and services.

Listen carefully to the smartest man in the world, Clif High from HalfpastHuman.com. He talks about “Wooflation” which is a combination of inflation, deflation, and hyperinflation. 

The only way that you will be able to survive the hyperinflationary storm of the U.S. dollar, is to get out of the dollar, as much as possible.

Do what you can to find hard assets like physical gold and silver.

Another asset you may have access to is Trees. Lumber prices are at an all-time high.

Wall Street has rigged the system in both the stock market and bond market to their favor.

This was proven just recently by the Reddit Raiders and their unbelievable short on GameStop.

That event alone showed the whole world just how rigged and fraudulent the U.S. financial system in total, is being manipulated.

Click Here for the full story.

You want anything physical and tangible.

Take your money out of the banking system.

Physical paper dollars will have some value for a period of time, but if your bank fails, you are screwed. Don’t expect the government to come save you. They will be putting out all kinds of other fires.

Water and food should be at the top of your list to have on hand. You cannot survive without them.

This is the second phase of the financial collapse that I have been predicting.

The first phase was in 2008.

Are you ready for everything and anything?

People say I didn’t warn last time. I did, but no one listened. So I warn this time. And still, no one listens. But I will have proof I warned.” Dr. Michael J. Burry

Related:

https://www.zerohedge.com/markets/michael-burry-warns-weimar-hyperinflation-coming

Kansas Bill Would Make Gold and Silver Legal Tender in the State | SchiffGold

 


Jeffrey L. Klump is a writer, blogger, work from home business opportunity specialist, and currently working on the book, “Post Traumatic Stress Isn’t Just For Soldiers”. You can contact him here.

 


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The smartest man in the world, Clif High, has created the ultimate sleep product for you to get a deep sleep. All-natural. No chemicals. Click Here to learn more!

 

 

How To Face Fear and What It Means to Grant Cardone

What Does FEAR Mean To You And How Do You Face It?

What does FEAR mean to you and how do you face it?  Everyone feels fear. I do. You do. Everyone. The only difference is how we each react to fear. I’ve always thought that fear has two meanings which sum up the two basic ways people deal with this unique and complicated emotional state. FEAR can mean:

Forget Everything And Run

Or it can mean:

Face Everything And Rise

The real key to overcoming fear and not letting it control you. It’s about not caring what people think of you.  It’s about not wanting to impress anyone but yourself. It’s about having nothing to prove to anyone. When you refuse to let fear control you it becomes possible to do what you want as you pursue your passions, your desires, and your goals.

I’ve felt fear in all forms. I have even been afraid for my life as I was being pistol-whipped by a drug-dealing thug.  Meanwhile, you’re afraid of what? That you’ll fail? That you’re not good enough? That you’ll look stupid? That people will laugh at you?

Been there. Done that. So what? People ain’t laughing at me anymore.

What would your life be like if you never gave in to fear? What would you be like as a person if fear didn’t have so much control over you?

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Look, I get it. Fear is wired into us and it serves a purpose. It keeps us alert and ready to handle any unforeseen situations. However, it does not necessarily exist simply to motivate you to run away. You all know the expression “fight or flight”. Both come from fear and since both are an option, I’ll choose “fight” every time.

Why? Because I choose to. Because I can. Because what’s the worst that can happen?

If I fail I try again. If someone says “no” I keep asking until they say “yes”. 

What Does FEAR Mean To You

I’m telling you that it is possible to conquer your fear so you can do what you love, make a massive impact, while having control over your income and your life but more importantly, I’m gonna show you…at the boldest, baddest most exclusive, action-packed 10X Growth Conference we’ve ever held. 

I know that last year caused people a lot of uncertainty and yes, fear. The media sure didn’t help. But the people who didn’t give in to fear, like me and my 10X team, instead of running away or pushing the panic button, created opportunities and actually succeeded. I’m not bragging when I say we crushed it in 2020. I just want you to know that even in a time where fear is everywhere it’s possible to succeed. 

I can show you how when you join me at the 10X Growth Conference which is now sold out but you can still attend on-line.

Now just so you know, I’m going to push you outside of your comfort zone. I will show you how to achieve goals you never thought possible. 

I am going to make you realize that you’re capable of so much MORE than you’re doing right now if fear was not holding you back.

No-Risk. A Great Way To Get 2021 Started Off In the Right Direction. You Can’t Win If You Don’t Play. Click Here To Play!

Does the thought of starting something completely new and unknown scare you?

Do you have doubts that you can really do this?

Are you worried about failure?

GOOD!

Being scared is perfectly acceptable. Letting that feeling keep you from achieving your potential is not. 

What Does FEAR Mean To You

Wherever you are in the world, whatever experience you have, whoever you are, however old you are, the 10X Growth Conference can not only elevate your professional life and your financial situation but your confidence as well. Confidence is the light that eliminates the darkness of fear and the cool thing is that confidence multiplies on its own with every accomplishment.

We all have to decide if we are going to let fear win or will we say “ENOUGH!”

Enough playing for peanuts! Enough settling for average. Enough living to please others.

Enough allowing fear to determine the course of your life.

Instead,  become the 10X badass you were meant to be. Join me at the 10X Growth Conference from wherever you are and you’ll see that there is safety and success in numbers…with nothing to fear.

-Grant

Related:

 

 

For more information on how you can be a part of the world’s biggest sales, marketing, and business conference click here for more information on the 10X Growth Conference.

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What Are The Reasons Entrepreneurs Keep Playing Small?

3 Common Thought Patterns That Keep Entrepreneurs Playing Small
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Originally Published on Jan 28, 2021

By Tiffany Toombs


In recent years the topics of the power of our thoughts and human potential have been studied more and more, both in the lab and real world. These studies have shown undeniable proof of what thought leaders like Wayne Dyer and Louise Hay have always known – our thoughts are incredibly powerful and create the reality through which we experience our lives.

And while changing one’s thoughts to embrace more empowering thought patterns and beliefs can change one’s life in ways they never thought possible, we also know that entertaining the wrong thoughts can lead to self-sabotage, imposter syndrome and missed potential.

There are 3 common phrases that seem harmless on the surface, and yet their acceptance and belief only serve to keep people playing small. 

1. It’s lonely at the top

It’s no secret that human beings are tribal creatures. We were made to live within communities and support each other. In the mind, a community or a tribe means safety. And ultimately survival.

When we buy into the notion that it’s lonely at the top, we activate one of our most primal fears to work against us. This fear of being alone, of having to possibly be rejected and having to reject or let go of those that we love, leads to a fear that we won’t survive on our own. This sets the fear center of the mind (the amygdala) into a proverbial lockdown, where we sabotage our success to maintain the relationships and connections we rely on and need.

Instead: recognize that success is defined on our own terms. And while the journey to success will push us to grow and improve many aspects of ourselves, we can also choose to maintain the relationships that are most important to us in life. Afterall, how we spend every moment is a choice – just as making money and growing a business requires effort, so do the relationships that we care the most about bringing with us on the journey.

 

“Every thought we think is creating our future.” – Louise Hay

2. Be realistic

Being realistic is the enemy to entrepreneurship and innovation. To be realistic means to put a limitation or ceiling on what you are capable of achieving. And what is realistic depends completely on one’s belief systems about themselves and the world around them.

Society has never in history been moved forward towards the innovation and technological advances that are a standard in our world today by people being realistic. It was once scientifically believed that humans could not run a 4-minute mile. Roger Bannister, however, refused to believe this notion and since he broke the 4-minute mile barrier in 1954, thousands of others around the world have done it since.

It was unrealistic to think that humans could fly across oceans in a metal tube, until the Wright brothers invented the airplanes. Early computer sales people were told that computers were a phase, today you can find one in most every home and business.

When entrepreneurs buy into the notion of being “realistic” they let their fears and limiting beliefs tell them what’s possible. Instead: believe in the extraordinary and your potential to create it!

The Dream of Working From Home and Enjoying The Good Life Is Here. Click Here To Learn More! 

3. If I am grateful for what I have, I’ll lose motivation to achieve more

Experiencing gratitude for what you have and what you have achieved will not leads to complacency or a lack of motivation to continue to grow. In fact, gratitude does quite the opposite!

Our unconscious minds, specifically the Reticular Activating System, is designed to seek more of what we focus on. When we focus on making money, we are continually searching for more ways to make money. When we focus on gratitude, we unconsciously search for more ways to be grateful or more things to be grateful for. Therefore, the more gratitude we experience, the more motivation we’ll have to continue to grow and achieve.

“Nothing can harm you as much as your own thoughts unguarded.” – Buddha

In fact, neuroscientist Andrew Huberman from Stanford University shares that by celebrating our wins and practicing gratitude leads to having more overall energy. When we are constantly in a hustle mode, always striving to achieve more and more, our bodies continue to produce cortisol, adrenaline and noradrenaline – a combination of hormones that is known to deplete our mental and physical energy in the body. If you’ve ever experienced a hit of adrenaline (whether jumping out of a plane or dealing with an emergency) you know this to be true – while you may experience an initial hit of clarity, focus, energy and strength, as soon as the adrenaline inducing event is over you find yourself exhausted.

Dopamine and serotonin on the other hand buffer the effects of these stress hormones so we can experience true limitlessness. Dopamine is released in the body when we celebrate our wins, both big and small. Serotonin is released when we experience and feel grateful for anything in life.

Moving forward, start celebrating your daily wins and find time to practice gratitude for what you already have so you can ride the wave of energy and motivation to your next win, and the one after that!

Enter For Your Chance To Win! No Risk. You Could Be Like The Investors In Game Stop. 

 

 

RELATED TOPICS: CREATIVITYENTREPRENEURSENTREPRENEURSHIPFACTS ABOUT YOUR MINDINNOVATIONMINDSETSUBCONSCIOUS THOUGHTSTHOUGHT PATTERNSTHOUGHTSYOUR THOUGHTS BECOME THINGSUP NEXTHow Does Emotional Intelligence Impact Entrepreneurship?DON’T MISSTo All the Social Entrepreneurs Out There, Keep Going

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Tiffany Toombs

Tiffany Toombs is a mindset coach, trainer, and presenter that specializes in helping people rewire their brains to overcome self-sabotage and limiting beliefs that stop them from finding success. Tiffany runs courses and workshops all over the world to empower people to take control of their lives and their minds so they can achieve their true potential in life. She believes that everyone has a message to share and helps her clients reconnect with themselves to find their passion and purpose. Tiffany has a range of valuable resources for people to understand their minds and how to access the power of their unconscious minds on YouTube or in her eBook “Unlocking The Secrets To The Unconscious Mind.

 

 

Related: Quotes | Motivation | Inspiration – Addicted 2 Success


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How to Be Seen As an Expert by Your Customers

Ten Ways to be Viewed as an Expert in Your Field.

BY: MARK HUNTER| Originally Published on: DEC 22, 2020|CATEGORIES: SALES LEADERSHIPSALES MOTIVATIONSALES PROCESS


Every week, I share new ideas and strategies on how you can be a more effective salesperson. Today, I want to share how you can and should become a subject matter expert to your customers. Hit subscribe so you get all the new videos I release every week. I want you to engage and immerse yourself in this content, so you can be more successful.

I feel like I could be a subject matter expert to you, and you could then be a subject matter expert to your customers, so here are 10 ways to be seen as an expert by your customers:

1. Ten Burning Questions

What do I mean by this? What ten burning questions do your customers most likely need answers to?

If you want to be a subject matter expert, you have to be able to bring answers to their ten burning questions. It takes time. I also want you to write down ten burning questions. What ten burning questions do your customers have? Create answers to them as you also answer their ten burning questions. You’ll see how much that increases your level of knowledge and enables you to share that with them. That takes me to number two…

2. Create Key Lists

One of the things I do each week is put out a video of ten key things that you can do to become a better salesperson. I put these lists out there as a way to be seen as a subject matter expert in sales. You can do the same thing and be seen in the same way. Create key lists.

You’re probably saying that you just can’t share them with your customer. That’s not true. Yes, you can share it with them. Put together a document and then email it to them. Ask if you can share it with them. You’ll be surprised at how quickly they will start to see you in a different light. Also, put it out on LinkedIn, social media, a blog if you have one, whatever it might be. Create a key list so people can understand your expertise.

3. Ask Tough Questions

Subject matter experts are not shy to ask difficult questions. Don’t be afraid to ask the kinds of questions that a lot of people don’t even think about. The customer may respond with “Wow, I hadn’t thought about that.”

Subject matter experts are always willing to ask questions that the customer does not have the answer to nor do they have the answer to, but that’s exactly how they become a subject matter expert. Why? Because those kinds of questions push them, they push them to go further.

4. Share Insights

Pick up a piece of information and share it. I will routinely email or copy. It could be something you just saw in a book or online, in an article or something. Routinely, I try to share information that’s valuable and insightful.

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5. 30 Minutes / Day

Discipline yourself to spend 30 minutes every day learning about your industry, your niche. Learn what you need. Commit to doing this for 30 minutes each day, and in six months, you’ll be a subject matter expert. This will give you a deep dive into your industry consistently. Now, you’re not going to know everything. However, you’ll know more than 95% percent than everyone else.

6. SME Peers

Surround yourself with people that are also subject matter experts. Spend time with those that are experts in their field, in a variety of topics/subjects. Personally, I have certain people that I call when I need help on this or this, in this industry or that. I nurture these people, but I know who these people are, so I can call them. This allows me to expand my knowledge base to help me better serve my customers.

7. Multiple Contacts

Well, this takes SME contacts and blows it wide open. Not only do you want to associate with more subject matter experts, but you want to know as many people as possible. The more people who know you, the more people will call you. The more people call you, the more you’re able to share your insights. The more insights you share, the more you’ll be seen as a sales expert – knowing how it all works.

It doesn’t do you any good to be a subject matter expert who shares with no one. You always want to have multiple contacts. With every customer I work with, I want to have multiple people who I can reach out to. Keep in mind that not every customer will have the same number of multiple contacts, though.

In a short time, you can be seen as a subject matter expert when you talk to so many different people in a variety of areas. I can’t tell you the number of times when I’ve lost out on business because I didn’t do that. I also can tell you the numerous times I have gained business because I have done that.

8. Industry Associations

Are you involved with them? Are you connected? Do you even know what industry associations are? Industry associations are all involved, all designed around expertise. If you want to be an expert in your field, you need to engage with these groups. Now, your schedule and time might not allow you to become super engaged, but you should still know what they’re doing. Be an active contributor. Be a helper. Subject matter experts are those who give rather than get.  

9. Social Media

So, are you sharing your insights on LinkedIn? Are you sharing insights on various blog posts? I know a gentleman known without a doubt as a subject matter expert. He has five sights that he regularly goes out to. One of them is LinkedIn and the other four are industry sites. He focuses on them, and that allows him to be seen as a subject matter expert.

Subject matter experts are not worlded matter experts. They are very tight on one subject and the people that deal with that subject on a regular basis.

10. Universities

These come into play very simply. Your stature, your level increases dramatically when you can say that you have shared with this class or helped this professor. Look for various institutions – I can think of four or five right now that I am engaged with on a daily basis. I thoroughly enjoy working with them and it helps raise my stature as a subject matter expert.

There you go! Those are the ten things you can do now to work towards becoming a subject matter expert. I hope I’m seen by you as a subject matter expert. That is why I wrote the books, High-Profit Prospecting and A Mind for Sales. Pick up a copy of both today.

There is also an interesting article regarding being an expert in your field. Please go to =>7 Steps to Becoming an Expert in Your Field (entrepreneur.com)

Copyright 2020, Mark Hunter “The Sales Hunter” Sales Motivation Blog.  Mark Hunter is the author of A Mind for Sales and High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results.


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5 Powerful Reasons Why You Should Write Down Your Goals

Goals Serve a Purpose, but You Need to Be Thinking of Them Often
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Published on Jan 1, 2021

By Amanda Dudley

Image Credit: Unsplash


The year was 2017. Ninety-nine year old Annie was pictured smiling as a policeman handcuffed and led her into a cell. You’ve probably never seen a smiling convict before but Annie’s case was a little different. While most people would be shivering at the thought of being placed in a damp, dark cell, she had just achieved one of her life-long goals: getting arrested.

Everyone on earth (including your cat) has goals – from the Forbes-worthy plans to the downright ridiculous ones that would probably top the “craziest life goals you’ve ever heard of” list. The 6-year old girl down the street wants to own Disneyland someday, while your cat probably wants to become the only owner of your house. These goals can be achieved. However, the big question is how? How do you stop your goals from just ending up as unchecked items on a bucket list?

Even though there’s no clear-cut formula for success, one way to ensure that you can actually achieve your goals is to write them down. In fact, psychological studies have shown that people who write down their goals are 42% more likely to achieve them than people who don’t. But don’t just take our word (and statistics) for it. 

Here are five solid reasons why writing down your goals is a surefire formula to success:

1. Increases motivation

Most people say that the Bermuda Triangle is the hardest thing to find. However, this isn’t exactly true. Do you know what’s harder to find? Motivation when you need it the most. For a lot of people, it’s quite easy to set and map out personal or professional goals. On the other hand, when it comes to actually take action, their zeal suddenly disappears. An easy solution to this problem would be to set a goal and then write it down immediately. 

Studies have revealed that when you write down your goals, the motivation to achieve them increases substantially. Subconsciously, you would feel committed to the objectives you’ve written down and as such, take the necessary steps to achieve them. Writing down your goals is just like giving yourself a subconscious command. Consequently, each time you get distracted, your brain will subtly remind you of your goals and aspirations. 

“If you want to be happy, set a goal that commands your thoughts, liberates your energy and inspires your hopes.” —Andrew Carnegie

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2. Makes it easier to remember 

Believe it or not, a large number of people often forget their goals or aspirations. With the hustle and bustle of modern life, it’s far too easy to get distracted and forget about any goals or New Year resolutions you may have set. However, putting your goals on paper helps to enhance remembrance. Ever heard of the generation effect? If you haven’t, here’s a quick breakdown of this neuroscience term. The generation effect is a phenomenon when a person finds it easier to remember information generated by their own mind, rather than the information they read or picked up from a book. When you write something, your brain automatically assumes that it’s important and focuses on it. 

For instance, if you read a travel guide to Paris, you’d most likely remember only a few bits and pieces from it. However, when you jot down salient points from the guide in your own words, your brain knows that this piece of information is more important than the one you just read from the guide. As such, you’d find it easier to recall it later. This is basically how the generation effect works.

Even though the generation effect seems like a fancy term, it’s more common than most people think. When you map out your goals and write them down, your brain assigns importance to them and as such, makes it easier for you to recall them. 

3. Helps clarify your goals 

Let’s admit it, our goals can be a little vague and non-specific sometimes. For instance, let’s assume your goal for the year was to do something daring. In this case, your goal for the year could end up in an epic fail because you’d spend so much time trying to choose a daring task. 

It’s even harder because “daring” could mean anything, ranging from hiking up Mount Everest or drinking a bottle of hot sauce without water. However, writing down your goals would help to narrow your focus and clarify what you really want to do. This way, there’d be no room for confusion or dilly-dallying. 

4. Enhances hope

Hope is one extra reason why you should be writing your goals as soon as you set them. When it comes to achieving one’s goals and aspirations, hope is an essential factor. Without hope, you’d most likely lack the drive to take the necessary steps towards achieving your target. 

Writing down your goals and committing to them fuels hope and gives you something to look forward to. When you’re hopeful, you’re able to achieve your goals in no time at all. 

“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” —Pablo Picasso

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5. Sets boundaries between wishes and goals

What’s the difference between a goal and a wish? A shooting star. Just before you chuckle or roll your eyes at this joke, it’s important to note that there’s a whole world of difference between goals and mere wishful thinking. 

Before your goal is written down, it’s just one of your thoughts or longings. However, the moment you pen down your goals, you give it substance and transform it from a wish to a target. It becomes something real and tangible. You could even set deadlines and action plans. This way, you won’t spend hours building castles in the air when you have a real target. 

Any dream or goal can be achieved eventually. Sure, it may take time, but a great way to kickstart your success is by penning down your goals. Writing down each goal spurs your subconscious into action and transforms your passive longing into actual targets. This way, the distance between you and your aspiration will be shortened. At the end of the day, who needs shooting stars when you have a pen and paper?

 

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(For additional information on goal setting for 2021, go to =>Why You Should Write Down 100 Goals For 2021 And Beyond (addicted2success.com)

RELATED TOPICS:CONSISTENCYDETERMINATIONGOAL SETTINGHOW TO ACHIEVE YOUR GOALSHOW TO BE SUCCESSFUL IN LIFEHOW TO GET WHAT YOU WANTHOW TO SET GOALSNEVER GIVE UPPUSH YOURSELF FORWARDTHE DOMINO EFFECTDON’T MISSStop Apologizing for Pursuing a Successful Life

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Amanda Dudley

Amanda Dudley is a writer and a lecturer with a Ph.D. in History from Stanford University. When she is not lecturing and helping students with complex assignments, she works as a part-time essay writer, providing top-quality essay writing services and academic projects. An efficient writer, she delivers projects in good time, ensuring that her clients are satisfied and content.



 

How To Boost Your Brand and Business From LinkedIn in 2021

5 Reasons Why LinkedIn Will Boost Your Personal Brand and Business in 2021

December 22, 2020 by Michelle Griffin Leave a CommentMichelle Griffin_LinkedIn

5 Reasons Why LinkedIn Will Boost Your Personal Brand and Business in 2021

by Michelle Griffin


For many years I thought LinkedIn was just the place to post your resume or look for a new and improved job.

Aside from promoting work‌ ‌events,‌ I rarely logged on and hardly posted. I didn’t think LinkedIn could help my already-established career.

Fast forward to earlier this year. I had recently left my long-time job to pursue my consulting side-gig full time and was looking for a way to connect with fellow marketers and meet potential clients in the mindset of the pandemic.

What I found surprised me. How had I missed out on this new and improved LinkedIn?

I soon started sending out connections and commenting on posts of interesting people whom I wanted to meet and learn from.

And it wasn’t too long before things started happening.

In just a few months, by interacting, engaging and offering insight, I met new colleagues, landed clients and was invited to speak on a podcast.

All by showing up daily on LinkedIn.

And the good news is you can do the same. Even‌ ‌if‌ ‌you’re‌ ‌new‌ ‌to‌ ‌LinkedIn ‌or‌ ‌have‌ ‌500+‌ ‌connections,‌ it can be a big boost to your career and client connections.

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Here’s how:

Get found online, faster

If a recruiter or future client looks you up online what do they find? With a LinkedIn profile, they’ll find you faster and in the top rankings of search pages. Try it for yourself: Google your name and see it appear in the top three search results.

If you have a blog, Google also gives authority to LinkedIn’s long-form articles. That means you can update your existing blog or content, add it to LinkedIn’s articles section and have a better chance of it being found.

It’s your digital reputation, not your digital resume

When Microsoft acquired LinkedIn in 2016 for $27 billion, it became more of a professional social networking site rather than a resume and recruiter site. Each month new tools and features are rolled out often to showcase your skills and feature your best work to potential clients.

Think of your LinkedIn profile as the digital story of your career. It’s your online reputation and proof of your personal and professional achievements. That’s why many people forgo business cards and use their profiles to highlight their blogs, published articles, videos, photos and best podcast episodes. 

Online networking is the new normal

This year showed us a digital presence is practically the ONLY way to meet and build relationships.

Gone are in-person weekly or monthly networking events, industry conferences and annual summits to connect with people who can move your career forward. 

When‌ ‌we‌ ‌can’t‌ ‌meet‌ ‌face‌ ‌to‌ ‌face,‌ ‌how‌ ‌are‌ ‌you‌ ‌going‌ ‌to‌ ‌network‌ ‌and‌ ‌market?‌ 

LinkedIn is this place. Currently, there are 760‌ ‌million‌+ professionals worldwide and thousands of new members are added weekly.

Check out these impressive stats and see how fast LinkedIn is growing top-tier professionals.

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It’s a friendlier and inclusive social site

It’s the business world so LinkedIn members are on their best behavior. Trolling, inappropriate messages and abusive behavior are not common. 

As one connection told me, “People on LinkedIn post and comment about stimulating things that I find interesting and help me improve personally and professionally.”

He’s right. 

I’ve met some of the friendliest, smartest and most encouraging connections on LinkedIn. And it’s not just people in my industry or country. From Australia, the UK and Canada, I’ve zoomed offline with professionals I would’ve never had the opportunity to meet in real life.

No matter your age, experience, country or industry, everyone can contribute and is warmly welcomed in the LinkedIn community.

Your Ticket to More Opportunities

You don’t have to have thousands of connections and followers to start seeing and making a difference. Even‌ ‌if‌ ‌you’re‌ ‌new‌ ‌to‌ ‌LinkedIn or if you haven’t logged on in years, just showing up and participating daily can make a noticeable difference to your personal brand.

LinkedIn can help you find:

A‌ ‌job‌ ‌you‌ ‌love

Perfect-fit clients

Awareness of your brand or business

Speaking‌ ‌opportunities

Investors‌ ‌to‌ ‌fund‌ ‌your‌ ‌next‌ ‌venture ‌

Influential‌ ‌people‌ ‌ready‌ ‌to‌ ‌collaborate‌ ‌with‌ ‌you‌

Let’s start connecting

I learned the hard way, wasted precious time and don’t want you to make the mistake I did. Start today so you can make your mark on the professional world.

I’d love to connect with you. Find me at https://www.linkedin.com/in/michellebgriffin.

Coming Soon: Ready to get going on LinkedIn? My follow-up article will give you the tips and tools to optimize your LinkedIn profile and boost your personal brand.

Michelle Griffin

Michelle Griffin is a personal brand strategist and StoryBrand Certified Guide who specializes in helping service-based leaders and consultants grow with clear messaging, compelling marketing and greater visibility online.

With more than two decades professional services experience in corporate, nonprofit and agency settings, she’s helped businesses of all sizes achieve successful results through branding, public relations and strategic marketing campaigns. Connect with Michelle on Linkedin@michellebgriffin and learn more at michellebgriffin.commichellebgriffin.com

Filed Under: Personal BrandingSocial MediaTagged With: clientsLinkedInLinkedIn networkingprofessional development

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What Are The 3 Reasons To Urgently Rebrand Yourself?

3 Reasons You May Need to Urgently Rebrand And Yes, Covid Is One of Them
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Published on Dec 12, 2020

By Shona Maitland


Your brand is your fingerprint, your voice, your very essence of business being. It’s the sum total of everything you do, everything you offer, everything you believe, everything you project. Get it right, and your business thrives. Get it wrong, and you could lose customers by the droves. Let’s avoid that at all costs.

Here are three important reasons you may need to rebrand urgently: 

1. Your branding makes people think of a pandemic 

When I write the word “Covid-19”, what images do you think of?  Sickness? Stretchers? Viruses? Microbes? Face masks? Colors like red, black, clinical blue, and surgeon-gown-green? What words do you think of? Contagious? Sick? Quarantine? Death? Cough? Sneeze? Testing?

How do you feel when you think about Covid-19? Scared? Isolated? Anxious? Annoyed? Angry? Grief-stricken? Lonely? These are just a handful of common images, feelings and words associated with the pandemic, and none of them are particularly uplifting.  Yet, they may be the very words associated with your brand, if elements of your branding remind people of the virus. You might be wondering, “How would any brand possibly be associated with Covid-19?” 

Well, it might just be coincidence and plain bad luck. For example, years ago I saw a business logo on a van where the letter “o” within the logo was made into a little, spiky virus ball, almost identical to the ones we currently and constantly see on our televisions and news feeds. 

If that company is still operating today, I’d suggest an urgent rebrand. Despite the logo possibly working for them in the past, it will now be linked, even just fleetingly and subconsciously, to something negative and dangerous. It could impact sales. In the above example, the logo lettering was deliberately crafted to look like a virus, but what of all the quirky shapes and images that accidentally look like viruses? 

In my opinion, they should change.  It’s true, Covid-19 will pass but in the meantime, the owners of those businesses are trying to run their brands under a banner of positivity, which is challenging given the possible association with the virus. If you want a positive brand, you must create branding that triggers positive feelings, not negative ones. 

“Brand is just a perception, and perception will match reality over time.” – Elon Musk

Make no mistake, brands are getting it wrong. Viewers in the United Kingdom were repelled by a KFC television advertisement featuring people licking their oily fingers in public spaces, after chomping on the chicken. 

What did viewers instantly think of? Covid-19! They were unimpressed that KFC was encouraging people to lick their fingers during a health crises.  KFC pulled the ad. If they hadn’t, their brand could have been temporarily fried. KFC would have been seen as reckless and irresponsible, and definitely not doing their bit for the pandemic.

In a nutshell, Covid-19 is currently imbedded in the collective global conscience. If your branding is associated with it in a negative way, consider rebranding ASAP. If you cannot invest in rebranding, try to remove or tastefully obscure the images that create the negative association.

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2. Your branding is offensive 

Stroll around certain parts of the internet and social media, and you’ll see rampant, chest-thumping, offense taking. You aren’t expected to know everything people are offended about, needless to say, it’s a lot! Some of it completely frivolous. But there are also many legitimate reasons why people take offense. 

With that in mind, the key areas to naturally avoid are: racism, sexism and anything that insults, attacks or marginalizes people because of their age, intelligence, religion, gender, sexuality, physical appearance, and mental or physical disabilities. A timely and well-publicized example of rebranding amidst the foreground of Black Lives Matter, is the NFL team formerly known as the Redskins, who are now temporarily known as the Washington Football Team. 

Redskins is a disparaging term for Native Americans, and it had been the team’s name since 1933 after initially being called the Boston Braves in 1932, prior to moving to Washington. After years of protests from Native Americans, fans and players, the Redskins leadership announced they’d drop the name and logo after a review process, to the anger of some, and the relief of many. 

There has been mockery around the temporary name: the Washington Football Team, and admittedly, it is beige – but likely deliberately so, to avoid any attacks relating to creativity, given it is impermanent. 

Importantly, management understood the very message I’m highlighting in this article, that sometimes the need to rebrand is urgent. While it took the leadership a long time to get to this point, once the decision was made, there was urgency to follow through. Given the process of creating a new brand is going to take time, a temporary new name was pressingly necessary. 

If you’ve ever received complaints about your brand, or sensed a general unease amongst clients and potential customers toward it; or indeed, felt uncomfortable yourself, it’s urgently time to rebrand. 

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” – Richard Branson

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3. You’re embarrassed of your branding

An entrepreneur came to me with a common problem. She’d started her business years ago with little money, creating the brand entirely on her own, including designing the logo. As her business developed, it quickly outgrew the branding, and certainly was not reflective of her polished image anymore. 

Her embarrassment was so intense she stopped handing out business cards, using business stationery and telling people to visit her website. Yet, she saw rebranding as a low priority. Until of course, sales began to dwindle. All of a sudden, rebranding became an urgent task because she wanted to shout loudly and proudly about her business again, but couldn’t do so with her existing branding.

My suggestion is, don’t wait for business to falter. If you’re embarrassed about your branding, treat rebranding as a top priority, proactively rather than reactively. 

Although rebranding is a process you’d like to undertake in your own time, there are occasions where it becomes an urgent matter, particularly if your branding causes offense or creates a negative perception around your business. In some cases, saying goodbye to your existing branding might be hard, but saying goodbye to your business, as a possible result of that branding, is much harder. Stay clear, stay respectful, stay congruent, stay the course.

RELATED TOPICS:BRANDINGBRANDING TIPSBUILDING YOUR BRANDBUSINESSENTREPRENEURSHOW TO BUILD A BRANDWHY YOU NEED TO REBRANDDON’T MISSEntrepreneurs: 7 Tools For Improving Your Edge

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Shona Maitland

Shona Maitland has 10+ years experience as a business owner, brand strategist and designer at Shona Creative. She has further expertise in ethical and socially-responsible businesses and charities at Brands of Change, her second business.


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How To Change Your Life

The Two Meetings with Gary Vaynerchuk That Changed My Life

Four lessons in life and business with one of the world’s savviest marketers.

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The Two Meetings with Gary Vaynerchuk That Changed My Life
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September 21, 2020 6 min read

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Savvy entrepreneurs are familiar with Gary Vaynerchuk books like #AskGaryVeeCrush It and Crushing It. Those in the social media world know Gary Vaynerchuk as a brilliant marketer and entrepreneur. I had the opportunity to see Vaynerchuk speak before he was a social media phenomenon with eight million Instagram followers, and the lessons he taught that day are ones I still reference today.  

It was 2007, and I was one of a group of 300 entrepreneurs who saw Vaynerchuk at his very first public speaking appearance. We had heard of this crazy Russian with the funny name, but none of us knew what to expect. I remember sitting there listening to Vaynerchuk speak and thinking, “This guy is amazing – but I have no idea what he’s talking about.”

Social media was still a burgeoning industry in 2007, and frankly, pretty much his entire talk went right over my head. So he finishes with his speech (no notes or PowerPoint, of course) and then says to the audience: “Any questions?”

I looked around the room, and there was an awkward silence. No one raised their hand. So I slowly put my hand up. Vaynerchuk calls on me. I gulp.

I said, “Well Gary, everything you just said was brilliant. But I have no idea what you just said.”

The audience burst into spontaneous laughter and applause. I think a lot of other people were thinking what I was thinking and were glad I spoke up. Vaynerchuk’s response is just one of the brilliant lessons he’s taught me in the decade-plus since then. 

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Give away your content for free

When I asked the question, Vaynerchuk didn’t miss a beat. He says to me: “What do you do?”

I said, “I’m a business coach. I help entrepreneurs grow their business and have more financial freedom and time freedom.”

He says, “Perfect! Do you sell books, online courses and coaching programs?”

I said yes.

He says, “Great! Now I want you to start giving away all that stuff for free.”

I sat there, dumbfounded. Remember, this was back in 2007. Today, everyone gives away content to bring attention to their brands and companies. But back then, it seemed like a new concept, at least the way he was saying it. 

Long story short: I followed Vaynerchuk’s advice. (My momma didn’t raise no dummy.) I started giving away my content on platforms like FacebookYouTube, in videos, on my blog and on podcasts. Following his advice has become one of the cornerstones of my customer acquisition model, arguably the most important one.

Related: The Headline That Made Gary Vaynerchuk’s Head Explode

Put family first

Soon after that first life-changing meeting with Vaynerchuk, I had a second opportunity to spend time with him — this time, when I hosted him in my car. Vaynerchuk was about to go on his very first book tour, so I called his office, asked for his assistant and told them: “Hey, I’m a huge Gary Vee fan, and I’d love to host him while he’s here in Ohio.”

His assistant said, “Great! We were actually looking for somebody to do that.”

“I’m your man!” I said.

I remember how focused and driven Vaynerchuk was, but the thing that stood out to me the most was how he put family first. Vaynerchuk would take phone call after phone call — with CEOs, celebrities, his staff. Because he was in my car, I couldn’t help hearing his end of the conversation. During many of these important phone calls, he’d say this: “Sorry man, I gotta call you back. My wife’s calling.” Then he would click over to speak with his wife, and without the slightest hint of irritation, he’d say: “Hi honey, what’s up?”

Vaynerchuk’s Twitter profile says “Family First,” but that’s something many people in our industry say without actually following through. But I can tell you from firsthand experience that Vaynerchuk does indeed put his family first. 

Related: Gary Vaynerchuk and 8 Business Moguls Reveal Their Secrets for Building an Unstoppable Brand

Be present

One of the other things I noticed during that trip was how Vaynerchuk never hurried anyone. He was exactly the opposite of many of the divas you see on social media today. For example, after his book signing, I took him to a party that was held in his honor and filled with “Vayniacs” (passionate Gary Vaynerchuk fans).

You might expect the guest of honor to be “too busy” or “too important” to talk to everyone. Well, in many cases, you’d be right. But not our man Gary Vee.

Nope, Vaynerchuk took the time to talk with every single person who wanted to talk with him, no matter how long it took. He was completely present with each person. He looked them in the eyes and really listened to what they were saying. 

Related: Gary Vaynerchuk Is Showing Us How to Make It as an Entrepreneur

Be yourself

One big lesson I learned from spending time with Vaynerchuk is that you have to be yourself (as cliché as it sounds). I swear I’m not making this up, but in the two days I spent with him, I never once saw him go to the bathroom; he ate about enough to fill a hummingbird; and according to his schedule, he slept maybe four hours a night.

I finally asked him about that, and he admitted, “I’ve always had a weird metabolism. I don’t need to eat or sleep much.” (I didn’t press him about the bathroom part.)

That might work for him, but I eat like a horse and need sleep, like a LOT of sleep. Don’t try to be like Vaynerchuk if that’s not your body or your metabolism. 

I’ll always be grateful for the opportunity to spend time with Vaynerchuk and learn from him, as well as for the life and business lessons he taught me that I continue to use today.