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How To Create Everlasting Motivation To Achieve Your Goals

What most people don’t know is that motivation comes to you when you’re doing the work.

Published 23 hours ago

on Sep 3, 2020

By Anthony Nebel


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People are always waiting for motivation to strike them before they start working on their goals. However, waiting for motivation to come to you before you start working is an unreliable method if you want to consistently work on achieving your goals.

What most people don’t know is that motivation comes to you when you’re doing the work. The more time you spend working on your goals and achieving progress, the more motivation you get which helps bring momentum to progress even faster.

In this small guide, I am going to show you how to create a reliable stream of motivation to achieve any goals that you want:

1. Create Small Mini-Goals For Your Larger Goals

People argue whether you should create small goals or big goals for your motivation but the real secret is to have both of them.

Here’s why:

  • You want goals and dreams big enough so that it makes you get excited to work for the bigger picture
  • You want small goals for your big goals to show proof that you are making progress

In other words, you need to have goals that get you excited and goals that show you’re making progress. When you have goals that show you are making progress, it shows that whatever actions you are doing is not in vain and that you are one step closer to that exciting big dream.

There’s a problem if you’re missing on just one of these because, if you only have big goals, you are going to lose motivation when you see no progress in 3 months. Same for the opposite, if you only have small goals, you aren’t going to be excited enough to keep working on them.

Define your biggest goal that you want and create mini-goals for that big goal to show you are slowly but surely making progress.

“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” – Pablo Picasso

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Motivation comes from seeing progress and results from working through a period of time. This means that when you are working on your goals, you want to journal and measure how far you have gone: Daily, Weekly, Monthly and yearly.

The funny part is that you won’t feel a difference whether it’s been 3 months or 1 year. You are just going to feel normal. It’s when you see physical proof that you have evolved based on your past ideas and progress that you can see you transformed into another person.

That’s why I want you to keep a journal and record the most important metrics of the goal you are working on.

For example, if you are trying to lose weight you want to record:

  • How much you weigh each week
  • How many calories you are eating
  • What types of food you are eating
  • How many times you exercise per week

Having data allows you to see what works and what doesn’t work and gives you the opportunity to make changes to see the results you want. When you start to see the results you want happening slowly over time, this will make you much more excited to be consistent to reach your goals. 

3. Celebrate Your Small Successes

A lot of us who are tracking our progress in achieving our goals don’t take the time to celebrate our little wins. It’s the small building blocks that build the foundation to achieve our goals.

When you take the time to reflect on how far you have come and start celebrating your little wins, you are putting yourself in a positive framework where you reward yourself for doing something that you want.

This is a powerful tool in making sure you continue to stay persistent in your goals as you celebrate your small wins which eventually lead to your big win.

Here are some ways to celebrate your small wins:

  • Eat out with the family
  • Take time to watch Netflix
  • Do a hobby you enjoy

The key point is to do the above in moderation. You want to reward yourself in such a way that it doesn’t become a habit. That’s when rewards become even more powerful as a tool for increasing your motivation.

“Small successes are still successes; great failures are still failures.” – Mason Cooley

4. Find Your Inner “Why”

There’s a reason why a lot of people who have New Year’s resolutions suddenly quit on their goals. People are excited to have their own business making a lot of money, their ideal body, and the relationship of their dreams. But when it comes down to trying to change themselves, most of them quit within a couple of weeks.

This is because they realize that the pain of trying to change is greater than the pleasure of staying in their comfort zone. You need to delve deep in yourself and find your inner “why.” Why do you want to change so badly?

You need to start asking this question whenever you are trying to change one of your habits. Things will get tough as it’s hard staying consistent in doing the right thing every day.

Here are some more questions you need to find and answer when things get hard:

  • Are you unsatisfied with where you are now?
  • Are you willing to make some sacrifices for the goals you want?
  • Are you willing to change your habits and understand it takes time?

You want to answer these questions honestly and figure out how to make it a reality.

Conclusion

Waiting for your “inspirational motivation” is an unreliable way to get started on your work. Rather, true motivation comes from seeing the progress and results when you start working on your goals.

The way to create this true everlasting motivation is to create small and big goals and track your progress in achieving them. You also want to have small celebrations along the way to maintain your motivation and reward yourself. Finally, when things get hard you need to fall back into your inner “why” on the real reason why you want to change.

Which motivational tip did you find most surprising? Let us know in the comments below!

RELATED TOPICS:ACHIEVE YOUR GOALSCHANGE FOR THE BETTERCHANGE YOUR LIFEGOALSHOW TO GET POSITIVE RESULTSHOW TO SET GOALSMEASURE YOUR PROGRESSMOTIVATE YOURSELFSETTING GOALSWHATS YOUR WHYDON’T MISS8 Things You Can Do Right Now to Get Your Motivation Back

Anthony Nebel

Anthony Nebel is a freelance writer who is obsessed with self-development. He has tried everything from meditating, journaling, fasting, and writes about it all on his blog, AnthonyNebel.com, on his personal transformation as well as marketing hacks you can use for your business.


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How To Learn About Entrepreneurship From Colonel Sanders

The 7 Inspiring Lessons Colonel Sanders Can Teach Us About Entrepreneurship

Published 2 days ago

on Aug 30, 2020

By Graham Chapman


Colonel Sanders was rejected exactly 1009 times before he was able to sell his KFC recipe successfully. In addition to this, he failed at every job he even turned his hand to during his life. After a lifetime of facing failure after failure, he finally sold KFC at the ripe old age of 75.

In this blog, we’ll be covering seven of the inspiring lessons that the Colonel’s entrepreneurial journey can teach us, and whether you’re 25 or 75 years old, there’s something here for any budding entrepreneur.

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Lesson #1: Failure Breeds Success

As I mentioned, the Colonel was rejected over a thousand times before he was successfully able to sell his Kentucky Fried Chicken recipe – that’s a lot of rejection. Not only that, but Sanders failed miserably at every other career he ever attempted. Between the ages of ten and forty, Sanders tried his hand at the following, among other things:

  • Streetcar conducting
  • Farming
  • Law
  • Sales
  • Fire fighting

This just goes to show that no matter how much you experience failure, there’s still time, no matter how old you are, which brings us neatly onto our next lesson.

“I’ve only had two rules. Do all you can and do it the best you can. It’s the only way you ever get that feeling of accomplishing something.” – Colonel Sanders

Lesson #2: It’s Never Too Late

When Colonel Sanders was 75, he finally sold KFC for $2 million (roughly $15 million today). Can you imagine experiencing such a win, after a lifetime of losing? I’ve met people during my career who think they’re over the hill by the time they’re in their thirties! Yet the Colonel ploughed on in the face of adversity and ended up as the founder and face of a brand we’re still so familiar with over five decades later. 

Lesson #3: The Past is In the Past

In order to be successful as an entrepreneur, many people simply need to learn that the past is in the past, and it will only define your future chance of success if you allow it to. It doesn’t matter how many times you’ve failed, where you’ve come from or what negative things you’ve experienced or done in the past.

Your past doesn’t hold the keys to your future success. The Colonel failed at every career he ever attempted. He even spent much of his life in an unhappy marriage, ending in divorce and had to provide for three children by the time he was nineteen. For most, that’d be enough for them to settle down into an unfulfilling career, but the Colonel pressed on with faith in his own abilities and principles. 

Lesson #4: Giving Up is the Only Way to Fail

Failure is a natural side effect of life; the story of Kentucky Fried Chicken tells us that quitting is the only failure. If you have the same outlook and faith in what you’re trying to do, the possibility of significant success is never off the table. Even when you see the clock is ticking and the days and years are flashing by, there’s no time limit on being a success. Never stop searching for that light at the end of the tunnel.

Lesson #5: A Fresh Start is Sometimes All You Need

It’s clear to us now that cooking was a passion of the Colonel’s, but he didn’t discover his enthusiasm until much later in his life. It’s only through having the courage to fail and start over, again and again, that he was able to discover his real calling. 

When you try to succeed at multiple disciplines, it’s a sure-fire way to burn yourself out. The start is always the hard part, and for most, the idea of doing it over and over again, in their 50s, 60s and 70s would be absolutely exhausting. The energy and passion that the Colonel showed by doing this well into his seventies is an inspiring lesson to any entrepreneur. 

Lesson #6: Take a Leap of Faith

It’s no great shock to learn that following your heart’s desire is often the key to success, happiness and contentment. How is it then, that so many of us won’t chase after what we truly want from life? Sitting back and relaxing into your comfort zone means that many of us don’t realize how vital passion and desire really are. In the end, the pursuit of a passion will make anyone happy, contented and prosperous. 

“One has to remember that every failure can be a stepping stone to something better.” – Colonel Sanders

Lesson #7: Keep it Simple

It seems crazy to say it, but Kentucky Fried Chicken started by selling chicken on the side of the road. After selling his recipe, the business grew rapidly, and these days it’s commonplace to see KFC franchises in countries all over the world – 145 to be exact. The lesson here is never to be afraid of keeping things simple. So long as you’re willing to start, work hard and keep at it, things will grow. 

It’s often the case that would-be entrepreneurs will put off starting their venture, launching their website or whatever it might be because they simply don’t believe they are big enough to make a start.

 RELATED TOPICS: COLONEL SANDERSENTREPRENEURSHIPEXPERIENCING FAILUREFAILUREHOW TO OVERCOME FAILUREKFCPERSEVERANCERISKSUCCESSFUL ENTREPRENEURSTAKING RISKSDON’T MISSWomen Trailblazers: The Most Successful Female Founder in Every Country

Graham Chapman

Graham Chapman is a sustainable product and business expert and owner of powerguard.co.uk.


How to Run a Successful Text Message Marketing Campaign

How to Run a Successful Text Message Marketing Campaign

This article is for small business owners considering launching a text message marketing campaign.

By Sammi Caramela, Contributing WriterUpdated: August 18, 2020

image for Champion studio / Shutterstock

  • Text message marketing is more personal than other forms of marketing and can help a business gain traction.
  • SMS messages should follow a structured, efficient marketing campaign.
  • Text marketing involves bulk text…

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How to Run a Successful Text Message Marketing Campaign

This article is for small business owners considering launching a text message marketing campaign.

By Sammi Caramela, Contributing WriterUpdated: August 18, 2020

image for Champion studio / Shutterstock

  • Text message marketing is more personal than other forms of marketing and can help a business gain traction.
  • SMS messages should follow a structured, efficient marketing campaign.
  • Text marketing involves bulk text messages sent to qualified leads.
  • This article is for small business owners considering launching a text message marketing campaign.

Consumers are constantly bombarded with social alerts from friends, family, work and brands. Because of these disruptions, many disable notifications for email and other social networks. If you want to market in real time, you need to send a text message. However, for a successful SMS campaign, one that relies on text message marketing as a primary means of reaching existing customers, it must be legal and structured, and it needs to provide traceable, useful leads.

“Because text messages appear on people’s mobile phones, they feel more personal than other kinds of marketing,” said Luke Wilson, chief revenue officer of EZ Texting. “Texting allows businesses to do many of the things that traditional media does … without having to invest in extra hardware, labor, printing, or media buys.”

Text message marketing isn’t for everyone, though, and the brands that use it need to ensure their texts are helpful and relevant rather than intrusive and spammy (or worse, illegal). It’s easy to tip the scale and turn people off with your messages. Here’s how to incorporate texting into your digital marketing strategy without annoying customers.

What is text message marketing?

Text message marketing is the ongoing process of communicating business news, sales, promotions or other relevant information to your customers via SMS (short message service) text messages on their mobile devices. It is a type of digital marketing strategy that helps build brand awareness on a more personal level. Consumers must opt in to your messaging before you begin sending texts to them.

You can send bulk messages to groups of customers or audience segments, or customize the experience even more by sending individualized messages. This tactic allows you to bypass other marketing noise – social media ads, email marketing campaigns, etc., – and go directly to consumers’ phones.

How does text message marketing work?

Text message marketing relies on a database consisting of your customers’ names, cell phone numbers and other information (geographic region, customer categories, customer interests) that helps you track the sales process.

Text message marketing targets a specific audience.

As with any marketing endeavor, the more information you have on hand and the more specific your customer segments are, the better. Similar to how Facebook ads target people within a certain area, by age, and by interests, the best text message marketing is highly customized and geared toward a specific target audience.

Through SMS marketing, you’re getting as specific as possible and meeting your customers where they are – on their smartphones. By communicating your marketing messages to a targeted audience, you’re able to cultivate more meaningful connections with users and interactions with qualified leads.

Text message marketing acts as part of an overall marketing campaign.

As a marketer, the most important thing to remember about all mobile marketing  (i.e., marketing that relies on technical and digital methods to reach mobile users, as opposed to printed materials) is that it should be part of an overall marketing campaign. No company should start text messaging marketing without a game plan on how it all fits together to reach new customers.

Text messaging isn’t appropriate for every marketing scenario. Yoni Ben-Yehuda, head of business development at Material Good, advises marketers to use it for things like a delivery status, a secondary message after you download a certain mobile app or program, a receipt of purchase, or an exclusive discount. Text message marketing is only effective for brands with an audience that prefer this form of communication.

“A text is more personal than an email, so if you’re contacting the user and they’ve never heard of you … you’ll likely be considered spam,” said Ben-Yehuda. “When the brand recognition is present with the user and they’re familiar with your company or products, offering them content via text can be efficient.”

Mobile marketing channels, which include SMS, social media, email, and other forms of marketing, should all complement and benefit each other, thus contributing to your company’s overall mobile marketing campaign.

How do I set up text advertising?

Text message marketing is a distinct and effective way to stay in touch with your existing customers, but only if you do it right. First, you must secure the legal right to communicate with customers via text, lest you run afoul of Federal Communications Commission regulations.

Once you have customers’ permission, make sure your text messages are on brand and valuable to them, rather than being annoying or intrusive. If you follow these steps, your SMS campaign can build trust in your brand and keep your products and services top of mind among your customers.

Some companies start their own database for text message marketing to send bulk messages, sometimes relying on a third-party service such as Twilio for the actual transmission. Of course, a small business or startup can conduct SMS marketing using their own campaign and by sending group texts.

Businesses often work with an SMS text messaging provider such as Twilio, TrueDialogTrumpia, or SimpleTexting to handle some of the database collection, legal issues, and actual text messaging transmissions. These companies can provide a quote for bulk text campaigns and text message marketing according to your demographic and customer segment.

Additionally, SMS marketing software from companies like EZ Texting and Braze provide more services than simple database collection and transmission. You can use this kind of marketing automation to create a campaign and track its success.

Who regulates SMS text message marketing?

The Federal Communications Commission

Before you send any text messages to customers, you must be aware of the FCC’s strict guidelines on message transmission and customer consent. The important point is that text message marketing is not something you set up on a whim and spam would-be customers.

The Telephone Consumer Protection Act

The TCPA protects consumers from mass text messages and is very specific about how you can send bulk messages. The important thing is to obtain written consent from every customer.

The Cellular Telecommunications Industry Association

The CTIA is a trade association that provides guidelines and helpful tips on text message marketing, although you won’t find the same level of legal guidelines as you will with the FCC and the TCPA.

Text message marketing best practices

Ready to launch your text message marketing campaign? Here are some best practices to follow for success.

Get permission.

Text message marketing has evolved over the years. In the early days, spamming people with texts was considered morally wrong, but some companies did it anyway.

These days, according to FCC rules, it is illegal unless you have explicit consent. The days of purchasing a mass database of phone numbers and sending out texts are long gone. In fact, doing so could be a violation of FCC rules that carries a hefty fine and other penalties.

As with email marketing, you must get explicit permission from consumers before sending them text messages. Not only will you be sending messages to an audience who wants this type of marketing, but you’ll avoid irritating those who don’t.

“Only use text messaging as a marketing channel if the customer or potential customer has opted in and supplied you with their phone number,” said Ben-Yehuda. “If you contact users unsolicited, you run the risk of losing your credibility and having them unsubscribe to your messages.”

Wilson advised using a keyword campaign to grow your list so consumers can text a specific word to a short code and opt in for deals, alerts, and more. For example, he said, ask consumers to “text TRY to 858585 for a demo,” with TRY being the keyword and 858585 the code.

Keep texts short and to the point.

The texts you send contacts should be short and simple, yet straightforward. If you continuously send lengthy messages, users won’t bother reading and will opt out of receiving messages in the future.

Additionally, SMS messaging has a limit of 160 characters, so it’s smart to grab their attention, communicate your marketing message, and close with a CTA, all in 160 characters or less. For example, when informing customers about mobile coupons, get their attention with an exciting opener/greeting, relay details about the coupons, then explain how they can access them – no need for extra fluff.

Don’t bombard users.

While it’s tempting to communicate every piece of news or promotion related to your business, don’t overdo your SMS advertising efforts. Consumers can’t simply ignore texts as they could a billboard or social media advertisement. If they receive an overwhelming influx of messages from your business, they’ll opt out.

Instead, create your text message marketing campaign by scheduling texts only when necessary and limiting how many you send to a specific (appropriate) number of customers.

Add value.

No matter what you communicate through your marketing text messages, above all else, make sure it’s relevant and adds value to the consumer’s experience with your brand.

“When you’re ready to reach out to your list, think about messages that will please your contacts,” said Wilson. “Coupons, promotions and sneak peeks are crowd pleaser’s that your subscribers should be happy to receive.”

Joseph Anthony, founder and CEO of the millennial-focused marketing agency Hero Collective, added that smart brands give consumers the kind of communication they’re used to with their peer groups and social circles.

“Providing useful information, in addition to promotional offers, will create a level of anticipation and surprise,” he said. “Brands must see text message marketing similar to how they look at joining conversations on Facebook, Instagram and Twitter. They must ask themselves how they can add value without being intrusive so what they offer is commensurate with what [consumers] may get from [their friends].”

Send texts at appropriate times.

Make sure your consumers don’t feel like they’re flooded with messages at inappropriate hours or trapped in a subscription. Pay close attention to when you are scheduling your messages (e.g., during the day versus late at night). Consumers might feel you’re being intrusive, even unprofessional if you send texts at random hours.

Wilson recommends texting during typical business hours and being transparent about what customers should expect from your program. That way, no one feels resentful toward your SMS advertising, and less people will feel the need to reply “STOP.”

Offer an unsubscribe option.

While the last thing you want to consider is your audience opting out of your program, making it easy for consumers to do so can make them more willing to sign up for your texts from the start.

Wilson recommends making it easy for users to opt out at any time if they so choose. You can offer this option by providing an unsubscribe link for them to click, or replying to your message with “STOP.”

Additional reporting by John Brandon and Nicole Fallon. Source interviews were conducted for a previous version of this article.Coronavirus Business AdviceGet weekly expert advice on finance, marketing, HR and other business matters to help your business navigate COVID-19.&Enter your email address below.SUBSCRIBEThis site is protected by reCAPTCHA. Google’s Privacy Policy and Terms of Service 

Sammi Caramela

Sammi Caramela has always loved words. When she isn’t writing for business.com and Business News Daily, she’s writing (and furiously editing) her first novel, reading a YA book with a third cup of coffee, or attending local pop-punk concerts. She is also the content manager for Lightning Media Partners. Check out her short stories in “Night Light: Haunted Tales of Terror,” which is sold on Amazon.