How To Create Everlasting Motivation To Achieve Your Goals

What most people don’t know is that motivation comes to you when you’re doing the work.

Published 23 hours ago

on Sep 3, 2020

By Anthony Nebel


If you’d like to learn how to consistently motivate yourself so you can achieve any goal you want, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.


People are always waiting for motivation to strike them before they start working on their goals. However, waiting for motivation to come to you before you start working is an unreliable method if you want to consistently work on achieving your goals.

What most people don’t know is that motivation comes to you when you’re doing the work. The more time you spend working on your goals and achieving progress, the more motivation you get which helps bring momentum to progress even faster.

In this small guide, I am going to show you how to create a reliable stream of motivation to achieve any goals that you want:

1. Create Small Mini-Goals For Your Larger Goals

People argue whether you should create small goals or big goals for your motivation but the real secret is to have both of them.

Here’s why:

  • You want goals and dreams big enough so that it makes you get excited to work for the bigger picture
  • You want small goals for your big goals to show proof that you are making progress

In other words, you need to have goals that get you excited and goals that show you’re making progress. When you have goals that show you are making progress, it shows that whatever actions you are doing is not in vain and that you are one step closer to that exciting big dream.

There’s a problem if you’re missing on just one of these because, if you only have big goals, you are going to lose motivation when you see no progress in 3 months. Same for the opposite, if you only have small goals, you aren’t going to be excited enough to keep working on them.

Define your biggest goal that you want and create mini-goals for that big goal to show you are slowly but surely making progress.

“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” – Pablo Picasso

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Motivation comes from seeing progress and results from working through a period of time. This means that when you are working on your goals, you want to journal and measure how far you have gone: Daily, Weekly, Monthly and yearly.

The funny part is that you won’t feel a difference whether it’s been 3 months or 1 year. You are just going to feel normal. It’s when you see physical proof that you have evolved based on your past ideas and progress that you can see you transformed into another person.

That’s why I want you to keep a journal and record the most important metrics of the goal you are working on.

For example, if you are trying to lose weight you want to record:

  • How much you weigh each week
  • How many calories you are eating
  • What types of food you are eating
  • How many times you exercise per week

Having data allows you to see what works and what doesn’t work and gives you the opportunity to make changes to see the results you want. When you start to see the results you want happening slowly over time, this will make you much more excited to be consistent to reach your goals. 

3. Celebrate Your Small Successes

A lot of us who are tracking our progress in achieving our goals don’t take the time to celebrate our little wins. It’s the small building blocks that build the foundation to achieve our goals.

When you take the time to reflect on how far you have come and start celebrating your little wins, you are putting yourself in a positive framework where you reward yourself for doing something that you want.

This is a powerful tool in making sure you continue to stay persistent in your goals as you celebrate your small wins which eventually lead to your big win.

Here are some ways to celebrate your small wins:

  • Eat out with the family
  • Take time to watch Netflix
  • Do a hobby you enjoy

The key point is to do the above in moderation. You want to reward yourself in such a way that it doesn’t become a habit. That’s when rewards become even more powerful as a tool for increasing your motivation.

“Small successes are still successes; great failures are still failures.” – Mason Cooley

4. Find Your Inner “Why”

There’s a reason why a lot of people who have New Year’s resolutions suddenly quit on their goals. People are excited to have their own business making a lot of money, their ideal body, and the relationship of their dreams. But when it comes down to trying to change themselves, most of them quit within a couple of weeks.

This is because they realize that the pain of trying to change is greater than the pleasure of staying in their comfort zone. You need to delve deep in yourself and find your inner “why.” Why do you want to change so badly?

You need to start asking this question whenever you are trying to change one of your habits. Things will get tough as it’s hard staying consistent in doing the right thing every day.

Here are some more questions you need to find and answer when things get hard:

  • Are you unsatisfied with where you are now?
  • Are you willing to make some sacrifices for the goals you want?
  • Are you willing to change your habits and understand it takes time?

You want to answer these questions honestly and figure out how to make it a reality.

Conclusion

Waiting for your “inspirational motivation” is an unreliable way to get started on your work. Rather, true motivation comes from seeing the progress and results when you start working on your goals.

The way to create this true everlasting motivation is to create small and big goals and track your progress in achieving them. You also want to have small celebrations along the way to maintain your motivation and reward yourself. Finally, when things get hard you need to fall back into your inner “why” on the real reason why you want to change.

Which motivational tip did you find most surprising? Let us know in the comments below!

RELATED TOPICS:ACHIEVE YOUR GOALSCHANGE FOR THE BETTERCHANGE YOUR LIFEGOALSHOW TO GET POSITIVE RESULTSHOW TO SET GOALSMEASURE YOUR PROGRESSMOTIVATE YOURSELFSETTING GOALSWHATS YOUR WHYDON’T MISS8 Things You Can Do Right Now to Get Your Motivation Back

Anthony Nebel

Anthony Nebel is a freelance writer who is obsessed with self-development. He has tried everything from meditating, journaling, fasting, and writes about it all on his blog, AnthonyNebel.com, on his personal transformation as well as marketing hacks you can use for your business.


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How To Learn About Entrepreneurship From Colonel Sanders

The 7 Inspiring Lessons Colonel Sanders Can Teach Us About Entrepreneurship

Published 2 days ago

on Aug 30, 2020

By Graham Chapman


Colonel Sanders was rejected exactly 1009 times before he was able to sell his KFC recipe successfully. In addition to this, he failed at every job he even turned his hand to during his life. After a lifetime of facing failure after failure, he finally sold KFC at the ripe old age of 75.

In this blog, we’ll be covering seven of the inspiring lessons that the Colonel’s entrepreneurial journey can teach us, and whether you’re 25 or 75 years old, there’s something here for any budding entrepreneur.

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Lesson #1: Failure Breeds Success

As I mentioned, the Colonel was rejected over a thousand times before he was successfully able to sell his Kentucky Fried Chicken recipe – that’s a lot of rejection. Not only that, but Sanders failed miserably at every other career he ever attempted. Between the ages of ten and forty, Sanders tried his hand at the following, among other things:

  • Streetcar conducting
  • Farming
  • Law
  • Sales
  • Fire fighting

This just goes to show that no matter how much you experience failure, there’s still time, no matter how old you are, which brings us neatly onto our next lesson.

“I’ve only had two rules. Do all you can and do it the best you can. It’s the only way you ever get that feeling of accomplishing something.” – Colonel Sanders

Lesson #2: It’s Never Too Late

When Colonel Sanders was 75, he finally sold KFC for $2 million (roughly $15 million today). Can you imagine experiencing such a win, after a lifetime of losing? I’ve met people during my career who think they’re over the hill by the time they’re in their thirties! Yet the Colonel ploughed on in the face of adversity and ended up as the founder and face of a brand we’re still so familiar with over five decades later. 

Lesson #3: The Past is In the Past

In order to be successful as an entrepreneur, many people simply need to learn that the past is in the past, and it will only define your future chance of success if you allow it to. It doesn’t matter how many times you’ve failed, where you’ve come from or what negative things you’ve experienced or done in the past.

Your past doesn’t hold the keys to your future success. The Colonel failed at every career he ever attempted. He even spent much of his life in an unhappy marriage, ending in divorce and had to provide for three children by the time he was nineteen. For most, that’d be enough for them to settle down into an unfulfilling career, but the Colonel pressed on with faith in his own abilities and principles. 

Lesson #4: Giving Up is the Only Way to Fail

Failure is a natural side effect of life; the story of Kentucky Fried Chicken tells us that quitting is the only failure. If you have the same outlook and faith in what you’re trying to do, the possibility of significant success is never off the table. Even when you see the clock is ticking and the days and years are flashing by, there’s no time limit on being a success. Never stop searching for that light at the end of the tunnel.

Lesson #5: A Fresh Start is Sometimes All You Need

It’s clear to us now that cooking was a passion of the Colonel’s, but he didn’t discover his enthusiasm until much later in his life. It’s only through having the courage to fail and start over, again and again, that he was able to discover his real calling. 

When you try to succeed at multiple disciplines, it’s a sure-fire way to burn yourself out. The start is always the hard part, and for most, the idea of doing it over and over again, in their 50s, 60s and 70s would be absolutely exhausting. The energy and passion that the Colonel showed by doing this well into his seventies is an inspiring lesson to any entrepreneur. 

Lesson #6: Take a Leap of Faith

It’s no great shock to learn that following your heart’s desire is often the key to success, happiness and contentment. How is it then, that so many of us won’t chase after what we truly want from life? Sitting back and relaxing into your comfort zone means that many of us don’t realize how vital passion and desire really are. In the end, the pursuit of a passion will make anyone happy, contented and prosperous. 

“One has to remember that every failure can be a stepping stone to something better.” – Colonel Sanders

Lesson #7: Keep it Simple

It seems crazy to say it, but Kentucky Fried Chicken started by selling chicken on the side of the road. After selling his recipe, the business grew rapidly, and these days it’s commonplace to see KFC franchises in countries all over the world – 145 to be exact. The lesson here is never to be afraid of keeping things simple. So long as you’re willing to start, work hard and keep at it, things will grow. 

It’s often the case that would-be entrepreneurs will put off starting their venture, launching their website or whatever it might be because they simply don’t believe they are big enough to make a start.

 RELATED TOPICS: COLONEL SANDERSENTREPRENEURSHIPEXPERIENCING FAILUREFAILUREHOW TO OVERCOME FAILUREKFCPERSEVERANCERISKSUCCESSFUL ENTREPRENEURSTAKING RISKSDON’T MISSWomen Trailblazers: The Most Successful Female Founder in Every Country

Graham Chapman

Graham Chapman is a sustainable product and business expert and owner of powerguard.co.uk.


The 4 Ways of How to Build a Learning Culture While Your Workforce is Remote

 

Mandating a three-hour webinar training is no longer going to cut it.

BY MARCEL SCHWANTES, FOUNDER AND CHIEF HUMAN OFFICER, LEADERSHIP FROM THE CORE@MARCELSCHWANTES


4 Ways to Build a Learning Culture While Your Workforce Is Remote

As business leaders and individuals grapple with the staggering impact of Covid-19 one thing has become undoubtedly clear. In order for leaders to foster organizational resilience and weather the post-pandemic storm, they must prioritize the learning and development of their workforce.

I don’t mean mandated Zoom presentations in which employees multitask on the side. What I mean is flexible, passion-driven learning where employees learn what they want, when they want and on their own terms.

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Shelley Osborne, VP of Learning at Udemy, offers a much-needed revision to corporate training in her new book: The Upskilling Imperative: 5 Ways to Make Learning Core to the Way We Work. In it, Osborne challenges traditional, one-size-fits-all approaches to training that are no longer relevant to modern workers–let alone those working remotely.

Shelley recommends the following to help leaders develop an effective and sustainable learning culture–with an eye toward continuous employee growth and long-term business success during (and beyond) Covid-19.

Demonstrate how learning drives business success

“When beginning to build their learning culture, leaders must consider that employees need to understand how their learning impacts business outcomes,” says Osborne.

As businesses continue to operate with limited staff or reduced capacity, it’s critical for employees to stretch their skill sets further and fill tasks and roles they wouldn’t normally. Individuals are more likely to learn and seek out learning when they understand the role it plays in overall business success.

“Leaders can signal the value of learning throughout the organization by setting aside their own time for it and sharing with their teams and the broader organization what they’re learning,” she says. “This makes it clear to employees that learning at work is not only accepted, it’s encouraged.”

Let your employees define flexibility for continuous improvement

Harnessing the power of learning isn’t as simple as rolling out more training modules or sending people to a slew of workshops.

Employees require more flexibility today than ever before, and that is especially true when it comes to learning. Due to Covid-19, parents are working double duty as busy professionals and homeschool teachers, while other employees navigate the nuances of working remotely with roommates. Bottom line: mandating a three-hour webinar training is no longer going to cut it.

Building a sustainable learning culture means giving employees time and space to learn where and when they want. Doing so will encourage them to seek out new learning opportunities independently and allow for psychological safety and the ability to learn.

“One of the greatest leadership lessons I’ve learned is that we must recognize we aren’t perfect and there is always room to learn and grow,” says Osborne. “When you have teams and businesses that provide flexibility for growth and development, we can all continuously improve.”

Focus on change agility

We need to do more to lay the groundwork for unexpected change. However, this preparedness can’t be exclusive to pandemics and recessions. We must understand and accept that change is constant, necessary, and beneficial for surviving and thriving in today’s workplace.

Osborne refers to this type of adaptability as “change agility”–seeing change as an ongoing opportunity, not as a threat or liability. And at the center of change agility is continuous learning.

“Grounding a company’s culture in learning is the surest way to navigate through change,” says Osborne. “A strong learning culture empowers employees to upskill themselves in the face of change, continually grow and adapt to new challenges.”

Continuous learning & Covid-19

If there is one message Osborne would like readers to take away from her book, it’s that learning programs must evolve with the times. Traditional approaches to training (a la overhead projector and chalkboards) were built for a world we don’t live in anymore. What’s more, they aren’t engaging for today’s workers who are accustomed to consuming digital content on their own terms. This was true before the pandemic and it’s undeniable now.

Beyond modernizing the learning experience at work–companies need to transform at every level into learning-driven organizations, where working and learning are inextricably linked.

As companies continue to navigate this new environment, Osborne is optimistic that the fundamental shift toward flexible, accessible online learning is here to stay. AUG 29, 2020. Like this column? Sign up to subscribe to email alerts and you’ll never miss a post. The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.


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5 Reasons Now Is the Best Time to Start Your Own Business

 

GE, GM, IBM, Disney, HP, Hyatt, Trader Joe’s, FedEx, and Microsoft were founded during hard times.


BY GEOFFREY JAMES, CONTRIBUTING EDITOR, INC.COM@SALES_SOURCE

5 Reasons Now Is the Best Time to Start Your Own Business

Yes, due to cosmically inept handling of a major pandemic, most of the economy is tanking. Yes, businesses with less than 500 employees are going belly-up at twice the rate of larger firms. And, yes, traditional “mom and pop” businesses are disappearing by the thousands every day.

Nevertheless, this is the best time to start a small business, for five reasons:

1. There are unmet needs everywhere.

A famous entrepreneur once told me that every time you hear a person swearing when using a product or service, it’s an opportunity to sell them something better. Or, put another way, misery loves companies.

While there are some products (like smartphones) that satisfy needs that people didn’t know they had, most successful products fulfill needs of which people (i.e. potential customers) are painfully aware.

There’s plenty of pain out there right now (and plenty of swearing) which means there are endless opportunities to create sustainable businesses that help people cope with this perfect storm of disruptions.

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2. There’s a huge pool of available talent.

When businesses and industries collapse unemployment grows. While government bailouts have kept the economy from sinking entirely, it looks inevitable that the economy is going to take a major hit, which means even more people out of work.

In the past, small businesses–the very businesses taking the brunt of a bumbling government–have employed about half of U.S. workers. Millions of valued, experienced, hard-working employees are in the market for a new job.

Under these circumstances, creating a business that hires people is a good deed on its own merits. And with so much talent to choose from, you should be able to assemble a team that can take on any challenge.

3. Marketing has never been cheaper.

As businesses fold up shop, they naturally stop advertising, which inevitably means that ad rates go down. This means that it won’t cost your startup all that much to achieve local, national or even international visibility.

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4. Potential competitors are in disarray.

Some large companies, like Amazon or Zoom, lucked out because they provided a product or service that exactly matched a major need resulting from the pandemic. Large companies, however, find it difficult to change even under normal circumstances and thost that haven’t lucked out have been caught flat-footed.

This means that you can start a company even in a market that has dominant players without worrying about them squishing you like a bug because, frankly, they’ve got bigger fish to fry. (Apologies for the mixed metaphors.)

5. The post-COVID recovery is inevitable.

As awful as things are today, there will inevitably come a time when the pandemic and resulting depression will be over. Companies that will have adapted to thrive in these troubled times will be perfectly positioned to take off when the nightmare is over.

Companies founded during hard times in the past include General Electric, General Motors, IBM, Disney, HP, Hyatt, Trader Joe’s, Fedex, and Microsoft. A lousy economy didn’t stop their founders. Don’t let today’s lousy economy stop you.AUG 26, 2020Like this column? Sign up to subscribe to email alerts and you’ll never miss a post.The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.


How to Close Sales Faster In a Pandemic

BY: MARK HUNTER|PUBLISHED ON: AUG 26, 2020|CATEGORIES: SALES MINDSETSALES MOTIVATIONSALES PROCESS0 COMMENTS

My newest book, A Mind For Sales, relates to what we’re dealing with today in the middle of a pandemic. So much of it has to do with our mind. There’s a tremendous amount of business out there; we just have to be flexible and willing to adapt to go find it.

I’m going to share with you 10 steps on how to close sales faster in a pandemic.

I encourage you to hit subscribe so you have access to the new content I put out there every week – on my blog.

1. Keep It Simple for Your Customers

This is not the time to get into a complex sales process. It’s not the time to get into major, major deals that are going to take years to close and involve multiple people. With a lot of people working from home, it’s much harder to get people together. You have to keep everything in your sales process and in what you sell. All of it must be simple in order to help the person or maybe the two people you’re speaking with to make a fast decision.

2. Focus on Your ICP

Now more than ever, you have to stay tight with your ICP – ideal customer profile. Stay focused. It is too easy to chase the shiny object for the sake of trying to find business; however, when you get outside your lane and start dealing with people not within your ICP, it will take you much longer to understand them and for them to understand you. That will just slow down the process. Stay in your lane and stay focused on your ICP.

3. Fast Prospecting

What is fast prospecting all about? It means you need to double down and triple down the speed with which you’re interacting with customers. This is not the time to sit there and say that you’ll slowly continue to reach out to them like every month. No! It’s not the time for that. You have to take whatever your process was, cut the time in half, and double the contacts. Prospecting must be faster than ever. In other words, if you normally reach out to your prospects every two weeks, now it needs to be every week. If you usually reach out every week, reach out every three days. Speed is what it takes. Speed sells!

4. Narrow the Solution

When you talk to a customer and engage them, the solution is not to start throwing out all of these ideas as to what they can do or all these things that they’re going to be able to accomplish. No, it’s not the time to sell world peace. This is not the time to try to find a solution for hunger. Now is the time to narrow the solution and help the customer achieve that one specific outcome that they’re looking to achieve.

5. Shorten the RSI

Remember that customers don’t want to be sold to and really, I don’t even think they want to buy. What they desire is a return on their investment. That is what they truly want, so it’s your job to show your customers how they can quickly receive a return on their investment when they buy from you and invest with you. Therefore, let them know that when they buy “x” service or product from you, they will immediately get value back. I have to do everything possible to shorten the ROIC, because things are just too unstable as we look long-term.

6. Limit the Options

When you get to the point of putting things out on the table, don’t say, “well, hey, why don’t you pick from one of 18 different items?” This is not the time to play buffet. No, no. You must limit the options. Any time you present too many options, you automatically slow down the decision-making process because the customer needs more time to think about it. Don’t put more than three options out on the table.

7. Trust

One of the reasons I am able to only put two or three options on the table is because I’ve earned their trust. Without a doubt, trust is key. Everything in your sales process must be centered around helping the customer understand that they can trust you, because you trust them.

Confidence starts in the listing and the respect. Confidence creates integrity, and integrity is really the sister or brother of trust. The greater the level of trust you have, the faster the customer is willing to make a decision with you.

8. Two-Way Street

Have you ever driven down a two-way street and noticed there are cars on the other side? They’re coming at you from the opposite direction. So, what is a two-way street and how does it relate to sales and prospecting? When it comes to helping you close sales faster, you have to understand that there will be give and take on both sides, but stay in your lane. This does not mean that you give the customer everything he/she wants. No, not at all. You don’t do that. Just understand that there may be wiggles and shakes that you need to be prepared for, and that’s okay.

9. Land and Expand

I want you to put this simple phrase on your computer. Put it on your phone. It’s your objective to make it so simple for your customer to do business with you that you land them as a new customer. Then, once you do, you expand that customer and begin building into and getting them in additional ways. But you have to create that initial sale first.

10. Value your Time

Your time is your most prized resource. It’s not what you sell. It’s not your customer. It is your time. In order to use your time wisely, go back through this list of nine and ask yourself where you need to change things. When you begin to understand the value of your time and that you can’t put a price on it, you’ll be able to close sales faster than ever. Time is priceless.

For more tips on valuing your time, go check out my blog post and video on How to Gain An Extra Three Weeks Every Year.

Copyright 2020, Mark Hunter “The Sales Hunter” Sales Motivation Blog.  Mark Hunter is the author of A Mind for Sales and High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results.


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How to Establish a New Kind of Entrepreneur in the Innovation Landscape by Working Remotely

Will entrepreneurs flee Silicon Valley and New York City in this new normal?
How Remote Work Will Transform the Innovation Landscape and Establish a New Kind of Entrepreneur

Grow Your Business, Not Your Inbox

Mark Minevich

(ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR/Principal Going Global Ventures and AI Digital Expert)

August 21, 2020 5 min read.

Opinions expressed by Entrepreneur contributors are their own.


San FranciscoNew YorkBerlin, Singapore –– each of these major global cities relate in that they are major hotbeds of innovation. These cities hustle and bustle for a reason: critical meetings on the state of the nation’s future were being conducted, entrepreneurs and idea makers were putting their heads together to invent new technologies, and whiz kids met over cups of coffee to discuss startup ideas. 

There is something about the physical environment and face-to-face interaction within such ecosystems that enables humanity to formulate and execute game-changing innovations. Yet, in a step toward making remote work a permanent future, Facebook, Google and Siemens told their employees that they can work from home until July 2021. The nature of many jobs has changed, with remote work becoming the next normal. This shift towards “digital by default” and “remote-first” structures has been cranked to its maximum capacity across the country, causing innovation to take on a new face. 

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However, there are claims that physical isolation of employees could potentially hamper product development and innovation. In a Bloomberg Opinion piece, Tyler Cowen wrote, “Even as tech companies grow more essential, the geographic distribution of company activity will also make them less unique. They’ll start to resemble a typical cross-section of the workforce, with all of the routines and bureaucracy that most other companies experience. They’ll have less fire in the belly to disrupt and overturn previous institutions.” Clearly, the disjointedness of the whole situation can have a negative outcome on enterprises and idea-making. Regardless of this fact, people seem unbothered. In fact, the article also claims that 60 percent of Americans would like to continue working from home, even after the pandemic subsides.

Another study by Google on remote workers found “no difference in the effectiveness, performance ratings or promotions for individuals and teams whose work requires collaboration with colleagues around the world versus Googlers who spend most of their day to day working with colleagues in the same office.”

IBM, the pioneer of teleworking, eliminated almost all of its office work years ago, and then released a report entitled “Challenging the modern myths of remote working, the evidence for the upside of teleworking.” Already in 2014, they boasted about their innovative modern business model with over 40 percent of their employees working remotely. Remote work has the potential to destroy innovation hotspot’s like Silicon Valley, as it has prompted entrepreneurs to disperse themselves across their respective countries at an ever-increasing rate.

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Offices have been ditched for Discord Servers, Zoom, Slack Channels and the like. Over the last few months, multiple news sources have confirmed that people are drifting away from cities towards urban and rural areas. Could this pandemic really decentralize tech opportunities away from just a few hotspots, such as San Francisco and New York? https://tpc.googlesyndication.com/safeframe/1-0-37/html/container.html

According to Bloomberg CityLab, cities that traditionally haven’t been known as innovation hubs have begun to institute incentive programs to “lure tech workers to work from home in a new location.” The article further states, “Employees are proving to their bosses that remote working isn’t only possible, it’s preferable — at least for now — and the prospect of a work-from-anywhere future now seems less hypothetical. So instead of trying to lure whole companies with economic development incentives, more cities are beginning to target individuals who suddenly have the agency to pick a city on its merits, not its employers.”

These developments have major implications for the global innovation landscape as a whole. Just like Florence in the 16th century, creativity never stopped. These new challenges may change places like New York City and Silicon Valley — or even destroy them — but it will probably emerge somewhere else in a different form. 

It is also important to mention that trust between partners is of the essence when it comes to collaborative invention. David Shrier, program director at Oxford Cyber Futres, wrote for Raconteur: “Research from Massachusetts Institute of Technology has shown successful innovators build a foundation of trust around micro-interactions that occur in the workplace. And the Allen Curve shows that if you don’t see someone face to face, you don’t collaborate with them.” Therefore, remote work has cut off a vital part of how humans invent and make ideas –– and that is trust in a physical setting. 

However, to say that remote work will spell the end of innovation is hyperbole. As per Raconteur and Professor Bernd Irlenbusch, who co-led a study titled Innovation and communication media in virtual teams: an experimental study, by the University of Cologne and Leibniz University Hannover, “Previous research has shown that creative performance is significantly lower when there is no face-to-face communication. However, the current lockdown has fostered the adoption of new technologies to conduct collaborative tasks when team members work from home. Video conferencing can mitigate the gap in creative performance.”

People will still need trust and real relationships to develop ideas, especially because creativity comes in surges and often unexpectedly. We will work remotely but human contact is part of our DNA and we will need to establish new routines with augmented reality (such as social online meetings) that can be put in place to foster collaboration and more human-like meetings instead of solely relying on cold, unemotional online meetings.

The most important takeaway that emerges from all of this information is that, as a result of our current challenges, the innovation landscape will never be the same. Remote work means that a new species of entrepreneur has emerged, and those who adapt fastest will be best-suited moving forward.


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How to Create Videos When You Are First Starting Out

5 Tips for Creating Videos When You Are Starting Out by @XLConsultingGro

August 18, 2020 by Elaine Slatter Leave a Comment


create video content
create videos

by Elaine Slatter | Featured Contributor

During these crazy times, when face to face connections at events are not possible, have you thought about different ways to create video content?  You don’t need to hire a videographer.  All you need is a cellphone and the right equipment and setup and you can get started. At the beginning you may not be comfortable having to create video content through ‘lives’ whether Facebook live, Instagram or Linkedin live, but let’s explore the different ways to create video content.  Our 5 tips for creating videos when you are starting out will set you on the right path and give you confidence to launch your first video.

1) How to Create Video Content Recordings (not live video)

The advantage of making video content recordings is you can edit out the sections you don’t like, and chop the video up into smaller bite sizes (sound bites, if you like) that you can then re-purpose on different social platforms such as Facebook, Instagram and your own blog.  So let’s get started

  • Record a video with your cell phone.  All you need to create video content with your cell phone is a tripod with a cell phone mount, a halo light, a remote button and editing software. A setup like the one in the picture can be purchased from Amazon for under $60.00  One free editing app for cell phones is InShOT. There is both a free and paid version of this software, available for both Android and i-phone.   The editing software allows you to trim your video, add text and insert your social media icons.
  • Use Zoom to record and create video content. One advantage of Zoom is you can use a virtual background to your video and in the new version you don’t need a green screen to use a virtual background.  All you have to do is upload a photo of your choice to your computer or select from your cell phone if you are using the mobile version of zoom.
  • Use your computer camera to record videos and then edit after the recording.  If you don’t want to edit your video yourself, using software such as Camtasia (for MAC and PC), or hop on over to Fiverr, type in “video editor” and you will find lots of video editors.  Look for a level 2 seller with a 5* rating when selecting a video editor in Fiverr.

When you’ve mastered creating video content through recordings you are now ready to do “live’ events

2)  Facebook Live

  • Did you know you can go ‘live’ privately?  Yes, you can!   Facebook Live has “Live Rehearsal” or  “Test Broadcast” feature which let’s you practice.  You click ‘live’ under schedule and then click ‘publish as a test broadcast’.  Only the page admins will see your test video.  This is only available on ‘pages’ and not in groups.
  • Once you feel brave enough, you can switch to Facebook live videos on your personal page, your business page or in your group.  If you are going live from your business page, here is where you find the ‘live’ button.

3)  LinkedIn Live

  • Since the pandemic has hit, I’ve notice quite a few business people are taking the plunge and streaming live on LinkedIn.  As of mid-2020 there isn’t a button on LinkedIn that you can just press to do a Linkedin Live, but we wouldn’t be surprised to see this added as a feature in the future.  To go live on LinkedIn you need to use a third party streaming platform.  One of the ones that I like is Streamyard . If you don’t mind the watermark and you are not doing lots of ‘ives’, the free version could be just fine for you.
  • With software such as Streamyard it asks you what you want to connect ‘live’ to and there is a button for LinkedIn.

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4)  Zoom Live

  • You can create a live event on Zoom and invite people to the event through Meetup or through your own email marketing.  With the latest Zoom software upgrade you need a password code and there is a “waiting room” so that you only let it people who you know.  This is to prevent Zoom bombing where hackers jumped into zoom rooms and created havoc to an unsuspecting audience.
  • To set up your scheduled Zoom Live, go into Zoom and “Schedule a Meeting” for the time and date before you go over to Meetup to set it up or prior to sending out an announcement to your email list.
  • Before you go live on zoom, make sure you press the record button to record your live session

5)  Live in Instagram Stories/Posts

  • Perfect for shooting with your cellphone.  You can add special effects on to your video and then post to Instagram.  Great for short snippets, ie 15 seconds or less.   Great for product shots, quick personal videos related to your brand.
  • If your video is longer, then you can post to IGTV
  • Make sure you add those #hashtags to help get exposure to video and gain more following.

How to Share your Videos

You can edit any of your videos to add your branding and to add thumbnails that you design on Canva to show at the beginning or end of your videos.  When you are happy with your videos, then here are the different ways to share them.   Don’t forget to use “tags” to find the searching of your videos easy for those who are looking for your content.

  1. On your YouTube Channel
  2. On a ‘video’ tab on your website
  3. In a blog post on your website
  4. In a facebook group or on your business page
  5. On your LinkedIn profile or Linkedin business page
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Elaine Slatter

Elaine Slatter is a Small Business Expert, founder of XL Consulting Group and author of the popular book, “Fabulous Fempreneurship”, a complete business guide for women. XL Consulting Group helps entrepreneurs with market planning, strategy, branding, web design and social media. She has over 30 years of executive business and marketing experience and is ready to help you rocket your business to success. Elaine is passionate about mentoring women to become successful women entrepreneurs. To find out more, visit XL Consulting Group or join the Fabulous Fempreneurship mastermind.xlconsultinggroup.com/

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ARE INFLUENCER’S THE NEW EDITORS IN CHIEF?

Influencer marketing is one of the most misunderstood concepts in business.
Garyvee
by GARYVEE
 @garyvee
4 days ago · 2 min read

Influencer marketing is one of the most misunderstood concepts in business.


There is no doubt in my mind that influencers are the next editors-in-chief. Which is to say, if an editor-in-chief dictates what comes out of an outlet that is trusted, say a Washington Post, an ABC Worldwide News, or what was Life Magazine–that’s exactly what’s happening with influencers.

Now, that audience respects that human and that human is endorsing that brand.

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WHY INFLUENCER MARKETING ISN’T “SELLING OUT”

I would argue against the belief that influencer marketing is “selling out”. That, somehow, the audience doesn’t believe the influencer. I would argue, there’s an interesting depth and psychology behind influencer marketing. People that love somebody as an audience actively appreciate brands that subsidize that person’s life. Now, that influencer can continue to entertain or inform them the other 330 days a year. There’s a subconscious trade going on, between the audience and the brand that’s subsiding the livelihood of that influencer.

That brings almost a weird appreciation… like thank you _____ brand. If that brand wasn’t paying this influencer, they’d have to go back to working a regular paying job and their fans really enjoy their comedy, their looks, their information, and/or their content on a daily basis. 

HOW TO WORK WITH INFLUENCER’S

With this in mind, there are a few things to remember when working with influencers. In general, collaboration involves three things. Number one, influencers are underpriced and overpriced so really do your homework on who the influencer is. Do they have a manager that’s asking for a big number or are they just a regular person? Can you compensate them with your product or service for free?  That is always a good trade. 

Next, I think the way to work with influencers is to let them have 100% control of the context of the content. I am consistently blown away by the naiveté of brands that try to dictate to influencers how they should make the creative. It always feels awkward, it doesn’t land, and it doesn’t convert–even if the influencer says “Yes.” A lot of influencers have gotten smart enough to say no. 

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Number three. Volume of an influencer marketing campaign matters. I talk a lot about volume content because I’m blown away by many brands. They do a campaign with six influencers and then decide if that’s good or not. We live in a world where there are tens of millions of micro and macro influencers in play for almost any brand on the earth. So, that’s something. That’s part of the strategy people should think about.

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